• May 25, 2010
As recently as two years ago Chrysler and Chery were more than cozy and working on Chinese-market products that would eventually make their way this way. Nothing ultimately came of it, but Chrysler hasn't given up on the Chinese dream. Or more accurately, Fiat hasn't given up on the Chinese dream on behalf of Chrysler.

Fiat, which has had its own setbacks in trying to find the right joint venture required to do business in China, is now working with Guangzhou Auto. It isn't clear how or even if Chrysler would immediately try again, since The Pentastar's "models were as popular as Chen Shui Bian towards the end of their tenure."

Another route would be for the Chrysler Group to let Jeep lead the charge, since the Jeep brand and small SUVs are a more welcome option for Chinese buyers. It is inevitable that Chrysler will keep trying to crack the world's largest auto market, and if we were presumptuous enough to suggest a way to do it, we'd only need two words: Dodge Hornet.

[Source: China Car Times]


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  • 27 Comments
      • 4 Years Ago
      Those two words should be three and a half:
      Dodge Hornet SRT-4.
        • 4 Years Ago
        Dodge Hornet................. If Nissan, Kia and others can build and sell a little SUV to the masses of mindless youth in North American then why can't Dodge build and market and sell a similar Vehicle in North America preferrably inside the United States and the export the blamed thing to China?

        Am I just mindlessy meandering through a forest of common sense or have I really lost my mind?
      • 4 Years Ago
      Well, building and selling to china/in china, was another way to get the company stronger overall on the world market. To create more money overall in the Chrysler portfolio, It was in planning for years. Unfortunately CEREBRUS got control, and sapped the company of money, and stuck THEIR hands out (CEREBRUS was the ones dying to get there hands on the bailout money, leaving Chrysler to pay it back) For the Bailouts. Every company is wanting a piece of the Chinese market. It is hard as an American, to watch the Chinese get stronger and bigger than My once great nation. But they have taken to Capitolism, and its doing a hell of a stroke of buisness for them. Meanwhile, we are turning toward socialism.....how Ironic, the Communist with the free market, and The US turning toward Socialist Government control of everything. This is F(BEEP)ked up!! But, if your in the competitive buisness of the auto industry, got t go where the money is, and Toyota is NOT very popular in China, but the old American companies have a following in other countries, like China. $$$ talks, Bull(BEEP) walks.
        • 4 Years Ago
        The U.S. could become 100x more socialist than we are now, and we'd still have a stronger version of capitalism than the kind you think china has.
        • 4 Years Ago
        @rollthechrome "The US turning toward Socialist Government control of everything."

        Please see http://en.wiktionary.org/wiki/hyperbole
      • 4 Years Ago
      Another misleading headline to get more page clicks?
      • 4 Years Ago
      It's getting to the point that the Hornet is outdated before it is even a prototype.

      Chrysler/Fiat does need the Chinese market. It is the major growth area, and will be for some time to come.
        • 4 Years Ago
        Going to China and not bringing your A game just leads to more tears.
      • 4 Years Ago
      Not only should the domestic market be targeted, but seeing as a lot of production work goes on there I think the fiat professional range should be released. The do good commercial vehicles and seeing as they are thinking of releasing a pickup truck in Europe, they should extend it to China.
      • 4 Years Ago
      Not the China Dodge Hornet again. I know that not what the main part of the article is about, I just don't ever want to see an American import from China.
      • 4 Years Ago
      Chrysler, Fiat & Guangzhou Auto. Geezus. Talk about an unholy triumvirate.
      • 4 Years Ago
      Good thing we bailed them out huh. Sure saved a lot of American jobs!
        • 4 Years Ago
        Given that GM sells current-generation cars in China, what makes Fiat think China will want MB leftovers?
        • 4 Years Ago
        Actually, Japan has been losing their manufacturing base for a long time, so yes. They have been in a very long depression for i think.. over a decade.
        • 4 Years Ago
        Oh god. You're right. That's bad. Real bad.
        • 4 Years Ago
        This sounds like they are talking about Chinese domestic market production.

        Now, I am not naive enough to think that SOME parts/components won't eventually make their way back to the US, but that is to be expected. Trade is good. It's when entire industries leave the country that is very, very bad.

        If Chrysler/Fiat sell more cars in China, that could even potentially mean more work for the US/Italy through design, engineering and even some production.
        • 4 Years Ago
        Think about it this way.. US govt. borrowed money from china to bailout a company which is creating jobs in china
        • 4 Years Ago
        You're right, but still being in bed with Chery is not good though. And the fact that they were planning to sell us Chinese cars 2 years ago is not good either.

        And as far as exporting our cars goes, we can forget it.

        It's a chink in the armor.. just like Volvo being sold to Geely.
        Once the flood gates are open, i fear for our domestic car companies, and the American arms of the Korean/Japanese companies also.
        • 4 Years Ago
        I'm sure the Japanese public crapped themselves when Honda and Toyota etc. came into the US...
        /s
        • 4 Years Ago
        Seriously, when is the U.S going to get out of bed with China? It's pathetic really.
      • 4 Years Ago
      Did you even read the article? It's talking about bringing Chrysler cars back to China, not moving production TO China. (Well, save for possible joint ventures for the Chinese market)
        • 4 Years Ago
        Yeah and how the eff does China get away with that, anyway? What obscure WTO rule lets them require you go in 50/50 with a Chinese car company to do business there? F'ed up. Why don't we do that?
        • 4 Years Ago
        If the US is going to show a little sack WRT cars, how about going after Japan first?

        You know, the very definition of "protectionist car market"?
        • 4 Years Ago
        that is because WTO influences only trade of goods, not the flow of capital. So China, Japan, Korea choose to capitalize their companies differently, with rules pertaining to domestic ownership and hence control.

        here in the US those kind of rules are unlikely to happen because elected politicians tend to be pro-business with their campaigns funded in part by contributions from businesses. With many businesses publicly traded and Wallstreet focusing on quarterly earnings results, the priority is on shorter-term performance. Any rules governing domestic investor base and management will restrict capital, leading to short-term decline in share price (a typical analyst report here values the stock by taking management's earning's guidance and discounting them at the firm's cost of capital). Asian governments on the other hand tend to focus on longer term economic goals as opposed to satisfying Wall street's immediate earnings expectations. There are pros and cons to each approach.

      • 4 Years Ago
      NEWS FLASH

      "Chrysler car seats loaded with Lead; steering wheels falling off; peeling paint..."
      • 4 Years Ago
      The title of article is misleading. It makes people think they're taking production out of North America and moving it to China. This is not the case. They're entering the Chinese market to SELL their cars. Not to say a Joint-venture car might not ever be built there.
      • 4 Years Ago
      Fiat has already a joint venture 50/50 with Guangzhou Auto called Fiat China.
      The cars produced there are sold only in China not Europe.
      The same will happen with Chrysler, which I believe will trade under the umbrella of Fiat China.

      No need to worry though, no production will move from the US.
      Fiat has already a global strategy in place with joint ventures in India (Tata), China (Guangzhou), Russia (Sollers), Brazil where is the biggest car maker, and obviously Chrysler in US and the Fiat group in Europe.

      The cars will be sold in the country they are produced.
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