• May 24, 2010
Porsche Cayenne "Utility Redefined" commercial – Click above to watch video after the jump

In its new television commercial for the 2011 Porsche Cayenne, Porsche proudly promotes the middle letter in SUV, that "U" that stands for "Utility." Because that's why you'd buy a Cayenne, right – utility? Regardless of genuine or ersatz purchasing reasons, the commercial makes the new Cayenne look just and sound just as good as it does in real life, although the script is a bit staid, if we're being honest.

Follow the jump
to see the spot, and if you want to do a little dreaming yourself, you can always head over to the Cayenne configurator, now up and fulfilling (almost) all of your virtual wishes.



[Source: YouTube via Autoblog.it (translated)]



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    • 1 Second Ago
  • 20 Comments
      • 4 Years Ago
      I'll never be a fan of this thing no matter what, but I gotta admit, the redesign looks pretty good. The proportions work much better, and it no longer looks like a jacked-up Boxster.
      • 4 Years Ago
      Having said that.....what kid dreams of a Porsche SUV?


      • 4 Years Ago
      What is the circle in the top of the grill below the Porsche emblem at 9 seconds in?
      • 4 Years Ago
      hard to believe this thing is also sold as a volkswagen and an audi, all of course with their own personality! if this size is for you, then the porsche and vw are for you, but if you are a size queen, the audi Q7 is the choice-since it is a stretched version!
      • 4 Years Ago
      I'm officially old ... when I was a kid, we had posters of Countachs and F40s and 959s ... sadly, yes, today's kids dream of SUVs.

      That being said, this new Cayenne is the best looking yet, maybe the best SUV out there, just not dream-worthy to this old school guy.
      • 4 Years Ago
      BARF
      • 4 Years Ago
      I weep for the future. What kind of kids have Porsche Cayenne posters instead of 911 GT3 RS or Turbo posters? If I were a kid, and dreamt of "utility", I would be dreaming of a Audi S4 Avant or RS6 Avant.
      • 4 Years Ago
      The world is up-side-down.

      The Porsche Cayenne re-fresh is getting rave styling reviews compared to it's predecessor.

      The Ferrari mid-engined V8 sports car is getting inferior styling reviews compared to it's predecessor.

      And both statements actually have merit. What the heck is going on?
      • 4 Years Ago
      Script was weak. Remember the very first Cayenne commercial with the guy, the phone on the driveway and the last little kick of the skateboard? And, where is the best automobile tagline in the business? "Porsche. There is no substitute."
      • 4 Years Ago
      That is a thing of beauty. The re-design/re-fresh is a home-run.

      Now if I can find $70k in the couch cushions.
      • 4 Years Ago
      i just cant get away from the fact that it (still) looks like a frog sitting on a roller skate.
      • 4 Years Ago
      the kid that dreams about an SUV is the same type of weirdo that is only 12 and would dream of 401Ks, IRAs and other boring stuff. there isnt' a single person under 18 years old that would take a Cayenne over an 911.
        • 4 Years Ago
        UNLESS....
        the kid stood track-side to watch a GTS flick through corners or listen to the rumbling crescendo of its V8 and the squealing as of its high-performance tires finding the threshhold of their traction on the pavement...
        ....or maybe if that kid sat in the back seat on that same track, in that same SUV, with a couple of friends behind an experienced performance driver...

        - my little brother was 16 when he had those experiences with the entire Porsche lineup two years ago....now he's an advocate of the Cayenne who just shakes his head with me when he reads or hears comments such as this one.
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