• May 24, 2010

2010 BMW 550i Gran Turismo – Click above for high-res image gallery

It appears that BMW may have overestimated the U.S. market appeal for high-end versions of the 550i Gran Turismo, and executives now acknowledge that the six-cylinder 535i probably should have been available at launch. It's not unusual for an automaker to launch an all-new model by shipping mostly loaded, top-level versions in order to absorb the maximum number of dollars from early adopters, but sometimes that approach backfires if the market isn't ready for the new vehicle.

Case in point is the 5GT, of which BMW has apparently sold fewer than 1,200 units in the U.S. since the launch of the polarizing people mover late last year. Interestingly, BMW has found that more women than expected have bought the model, while its less-than-stellar fuel consumption has hurt sales in a still-weak U.S. economy. Gran Turismo sales are apparently ahead of projections elsewhere, but those other markets launched with both gasoline and diesel inline-six engine choices.

Given that the 5GT is best suited as a road trip machine, it might make sense for BMW to install the 3.0-liter diesel from the X5 and 335d as an alternative to the twin-turbo V8. So far BMW has not indicated any plans to offer a diesel GT in America, but the less costly 535i GT is still slated to arrive in the Fall.



Photos by Drew Phillips / Copyright ©2010 Weblogs, Inc.

[Source: AutoWeek]








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    • 1 Second Ago
  • 54 Comments
      • 4 Years Ago
      You know what makes an ideal road trip machine? 535i Sport Wagon.
        • 4 Years Ago
        A 523d Sport Wagon would be fantastic. And drop the mandatory AWD that is on the 535i Sport Wagon.
      • 4 Years Ago
      BMW, please stick to wagons, and avoid this weird bavarian hump back whale.
      • 4 Years Ago
      I work for a bmw dealer here in central florida, we already have a 535i GT sitting on the lot, I did the pre delivery inspection on it. Your article reads that it wont be available till this fall.
        • 4 Years Ago
        Ahh, good ol' Fields BMW.
        • 4 Years Ago
        that's right, autoblog goes by press releases, cars are typically through the port a month or two before they are 'due', thus when your average non enthusiast customer goes to their poe dunk dealership wherever in the fall they find stock ready to meet their needs. Also, you've got one? just one? and it's not a demonstrator?
      • 4 Years Ago
      SURPRISE!!!!!
      • 4 Years Ago
      Give us the diesel or eat **** and die!
      • 4 Years Ago
      Needs moar M/// power and less ugly.
      • 4 Years Ago
      @ Jared : you are 100 % RIGHT
      • 4 Years Ago
      As brethren said, it shouldn't have been launched ugly....
      • 4 Years Ago
      Maybe they should've brought the 5-series sportwagon to the U.S. Actually, this goes out to Audi and Merc, too. Please, more wagon (like the Audi A4 Avant TDI that I want so bad).
      • 4 Years Ago
      Slow early sales have BMW thinking 5GT should've not launched at all.

      FTFY....

      • 4 Years Ago
      Should have launched with front wheel drive.
      • 4 Years Ago
      Mostly BS comments - the article clearly says: Gran Turismo sales are apparently ahead of projections elsewhere, but those other markets launched with both gasoline and diesel inline-six engine choices.
        • 4 Years Ago
        BS comments? nah. this is a north american focused blog. I could go on and on about great the tiguan is in its primary market, how well it sells against the x3, etc, but that's moot. we're not talking bmw in it's domestic market, we're talking bmw here.
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