• May 24, 2010
We first wrote about Dodge's new logo way back in January, when the Dexter-voiced commercials were coming out and a Dodge logo was showing up at auto shows with two stripes at the end. According to Automotive News, that graphic has been officially discussed and endorsed by Dodge CEO Ralph Gilles for a new logo, and we even have the reason: "it signifies our sporty character." How is that, you ask? Because "Most SRTs are Dodges," and those two red "slashes" are the sign of the SRT.

The slashes won't appear on Dodge vehicles, however – only on signage and print materials. As it is rolled out in dealer showrooms, it will first be used to promote the 2011 Dodge Charger arriving later this year.

[Source: Automotive News – sub. req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 43 Comments
      • 4 Years Ago
      • 4 Years Ago
      Let's see, Chrysler with an admitted aging line and some product in need of improvement sells 100,000 cars in a month, has some exciting new product weeks away from launch, a refresh and improvment on it's weaker offerings months away, and a wave of co-developed small/compact vehicles with Fiat being rolled out at years end and they are in trouble? It also has a solid plan for recovery that seems to be on target and working well, I'd add. Chrysler/Dodge/Jeep critics be warned, Chrysler is strong and getting stronger. Like it or not, lots of people love Dodge.
      The newly designed Dodge logo is different and yet destinctive, if not controversial, something that is positive, it draws attention. Who is out there arguing about the Toyota logo, whatever that represets, other than BORING?
      Great products from Dodge, from Chargers to Minivans, from Challengers to Journey and of course, the one and only Viper, "Hiss Hiss!"
      • 4 Years Ago
      I don't understand why they didn't back the three pointed star logo known as the Fratzog that was used in the sixties and early seventies. It is a perfectly modern design that stands alone without lettering and it graced some of the best loved Dodge models in the brand's history.
      • 4 Years Ago
      ....those poor pit stripes.

      They deserve a better company to represent.


      • 4 Years Ago
      Sporty? And I thought Dodge was famous for its "Caravan". Unless they plan on revealing a Caravan SRT8 soon.
        • 4 Years Ago
        Toyota has a "SE" version of the Sienna which is supposed to be more "sporty", so I can't imagine Dodge can do any worse with a Caravan SRT/8.
      • 4 Years Ago
      I read in a dictionary once that dodge means "to avoid or stay away from".Maybe a name change is in order here,instead of a logo
      • 4 Years Ago
      Absolutely brilliant. The imagination, the style....2 red lines on a slant...move over Audi Sport. Move over ///M.......The Italians can't come soon enough or will they leave in a hurry....
      • 4 Years Ago
      i cant wait to see the srt8 versions of the 300, charger and challenger since they will not be using the 6.1 hemi, but instead a 6.4 liter(392) cu.in... the horsepower is rumored to be anywhere between 440-500 and the torque figures are not available, but you can figure the torque will be a higher number than the hp, just like with the 360-hp/390-lbft in the 300c and 368-hp/395-lbft in the charger... imagine taking the Bentley route and using two turbos. their engine makes 505-hp and the torque is 752... if chrysler's 6.4 can produce hp in that range without a turbo, just think what the numbers could be...by the way, the bentley mulsanne not only has 505-hp and torque of 752, but is 4.1 inches longer that a lincoln town car, weighs 6812-lbs and goes from 0-60 in 5.1 seconds-numbers arent bad considering the car's mass! since the 300, charger and challenger are much smaller and weigh less. the srt8 models should equal that time or less...oh the possibilities!
      • 4 Years Ago
      Nah, do NOT change the name-Dodge is what we do when these POS Camaros, driven by acne faced teenagers, have steering problems because that is the ONLY way they can get their " testosterone fix"!! We have to avoid those nimrods at all costs!!
      • 4 Years Ago
      What MOST folks here do not realize is that the Hemi engine, developed by Chrysler in 1964, is STILL the basis of the hemi engines used in NHRA!!! Keith Black used the same block, bored it out a bit, and is STILL in use-TODAY!!! The hemi develops soooo much horsepower per cubic inch, NASCAR banned their use in races!!!
      • 4 Years Ago
      That fat bull of a car? Sporty?

      Fast, sure. But sporty?
        • 4 Years Ago
        DJ lives his life a blog post, magazine comparo and .05 secs at a time.

        Stay classy.
        • 4 Years Ago
        DJ, really? Fat white people? You mean, for instance, Ralph Gilles, Vice President of design for Chrysler, a black (Haitian) man?

        From Chrysler Blog: Ralph Gilles is Vice President – Design, responsible for all activities of the Product Design Office. Prior to this position he was Vice President -- Jeep®/Truck, Advance Interior and Component Design. Gilles joined Chrysler in 1992 as a Designer.

        As Vice President – Jeep/Truck, Advance Interior and Component Design, Gilles oversaw the design of the all-new 2008 Dodge and Chrysler minivans and the 2009 Dodge Ram. Gilles has led the design teams of the award-winning 2005 Chrysler 300C and the 2005 Dodge Charger, Magnum and Viper SRT10 coupe. During his career at Chrysler, Gilles served as the primary interior designer for the, Viper GTS/R, Dodge Intrepid and the Jeep Jeepster concept vehicles; and the production versions of the 2002 Jeep Liberty, 2003 Dodge Viper. Gilles also leads Mopar Underground, a group of enthusiasts that create niche concepts for SEMA and other specialty shows. Gilles sits on Chrysler’s Street & Racing Technology (SRT) Board of Directors and serves as a Team Leader in the company's Leaders of Today & Tomorrow Program.

        Good going with your ignorant race-baiting comment. How about doing some fact- checking before pulling inane comments from your butt.
        • 4 Years Ago
        Agreed.

        Also dodge makes very few cars that even look or appear to be sporty. Actually a lot of their line are cheap rental type cars.
        • 4 Years Ago
        @DJ

        Is is fat people or white people that you don't like?
      • 4 Years Ago
      All you guy who say their cars are cheap rental cars and not sporty. Let's use our brains here. This is their NEW logo which is being phased in as their new cars come out that ARE "sporty". yes most of their cars now aren't that "sporty" but their new ones will be. half the people on this blog need to actually do some research on cars & specifically Chrysler's future plans rather then making idiotic comments.

      & back the post, I wonder what is going where the ram head used to be? I think cars would look weird with no emblem at all?
    • Load More Comments