We first wrote about Dodge's new logo way back in January, when the Dexter-voiced commercials were coming out and a Dodge logo was showing up at auto shows with two stripes at the end. According to Automotive News, that graphic has been officially discussed and endorsed by Dodge CEO Ralph Gilles for a new logo, and we even have the reason: "it signifies our sporty character." How is that, you ask? Because "Most SRTs are Dodges," and those two red "slashes" are the sign of the SRT.

The slashes won't appear on Dodge vehicles, however – only on signage and print materials. As it is rolled out in dealer showrooms, it will first be used to promote the 2011 Dodge Charger arriving later this year.

[Source: Automotive News – sub. req.]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X