We first wrote about Dodge's new logo way back in January, when the Dexter-voiced commercials were coming out and a Dodge logo was showing up at auto shows with two stripes at the end. According to Automotive News, that graphic has been officially discussed and endorsed by Dodge CEO Ralph Gilles for a new logo, and we even have the reason: "it signifies our sporty character." How is that, you ask? Because "Most SRTs are Dodges," and those two red "slashes" are the sign of the SRT.

The slashes won't appear on Dodge vehicles, however – only on signage and print materials. As it is rolled out in dealer showrooms, it will first be used to promote the 2011 Dodge Charger arriving later this year.

[Source: Automotive News – sub. req.]