• May 24th 2010 at 10:19AM
  • 18
Susan Docherty is continuing her tour of General Motors' vice president offices. The 47-year-old executive has spent time both as the company's vice president of U.S. marketing and the VP of U.S. sales during her career with the Detroit-based automaker, but as of June 1, 2010, Docherty will get the new title of Vice President of International Operational Sales, Marketing and Aftersales, and she'll report to Tim Lee, President of International Operations.
We knew Docherty was headed elsewhere in the company after she was replaced as the vice president of U.S. marketing by Joel Ewanick earlier this month. Shortly after her replacement was announced in early May, several observers claimed that Docherty had been given the shaft after a wave of contentious ads centering on GM repaying its federal loans hit the airwaves. Analysts felt that Docherty was unfairly receiving the brunt of the blame for the negative reception of the ads, and that was the real reason for her loss of the marketing position.

We won't hold our breath waiting for GM to respond to those charges. Either way, moving from VP of marketing to VP of international operational sales isn't exactly a fall from grace. Hit the jump to read the full press release.

[Source: General Motors]

Show full PR text
Susan E. Docherty Named GM Vice President, International Operations Sales, Marketing and Aftersales

DETROIT/SHANGHAI – General Motors today announced that Susan E. Docherty has been appointed GM vice president, International Operational Sales, Marketing and Aftersales, effective June 1. Docherty, 47, will report to Tim Lee, president, GM International Operations (GMIO).

"Growth in China and other emerging markets is important to the company's future," said GM Chairman and CEO, Ed Whitacre. "We are counting on Susan to make a significant contribution and I am glad to have her running this critical part of our business."

GM sells almost 50 percent of all new vehicles within GMIO, which is comprised of more than 90 markets including Asia Pacific, Latin America, Africa, the Middle East, Russia and the Commonwealth of Independent States (CIS). Most of the GMIO countries are considered emerging markets and are an engine of GMIO growth over the next decade.

Docherty's role in the region will be to coordinate sales, marketing and aftersales in GM's Asia Pacific, Latin America, Africa, the Middle East, Russia and CIS operations. She will have responsibility for market performance, improving the opinion and consideration of Chevrolet, Buick, GMC, Holden and Cadillac brands to drive consumer demand for GM vehicles.

"We are fortunate to have Susan joining us at this important time in GMIO's history, as we focus on growth throughout the region" said Lee. "She brings a wealth of sales and marketing experience with a fresh perspective to the way we approach our business."

Docherty replaces Don Johnson, vice president, International Operational Sales, Marketing and Aftersales, 53, whose new position at GM will be announced soon.

Most recently, Docherty was GM vice president of U.S. marketing. Previously she served as GM vice president, U.S. Sales, Service and Marketing, responsible for improving year-over-year sales performance, reducing incentive spend, improving residuals as well as marketing and advertising for the company's vehicle brands. She was also responsible for GM's relationship with dealers and numerous Dealer Councils. Docherty has extensive sales, service and marketing experience, having held positions with responsibility for Canada, the U.S., and abroad. Most notable is her brand work, including the launch of the 2010 Buick LaCrosse and GMC Terrain.

"Susan has given her all to GM for many years," said GM president North America, Mark Reuss. "She has set the foundations for our future in North America and takes significant domestic and international experience and expertise to her new position. We wish her every success."

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    • 1 Second Ago
      • 5 Years Ago
        • 5 Years Ago
        V ice
        P resident of
        I nternational
        O perations,
        S ales and
        M arketing

        • 5 Years Ago
        No... it's "VPIOS-ILF"... unless of course, she's a mom. Then you've got it right.
      • 5 Years Ago
      COUGAR! Raaawwwrrrrr!
      • 5 Years Ago
      Wow... she's 47? Time to ditch the wife and get a sugar momma... even if it mean I have to switch brand loyalty.
      Eh.. I can always drive a Cadillac.
        • 5 Years Ago
        Actually Cadillac's were from Leland's suggestion to investors to salvage the product line instead of liquidate it from Henry Ford's first auto company which he bankrupted.
        • 5 Years Ago
        If it makes you feel better Caddilac started its life as the Henry Ford Motor Company and used Henry Fords pre Model T designs for their cars.
      • 5 Years Ago
      How do you pronounce her last name? Doc-Erty...Doe-Cherty?

      On another note, maybe that Volt song and dance will work on the Chinese! With the amount of vehicle sales in China inflating at ridiculous rates, I am sure she will make bank. Dont feel sorry for her.
      • 5 Years Ago
      Who cares.
      • 5 Years Ago
      Me too; all the way to China.
      • 5 Years Ago
      I don't like the look of her...
      • 5 Years Ago
      Hope she likes China.
        • 5 Years Ago
        Why not?

        Its a market with a population potential to destroy America in car sales, now if only we could do something about their government.
        • 5 Years Ago
        This was the woman responsible for the Volt Song and those Buick ads which were a complete catastrophe. The first dedicated ad campaign Buick gets in..forever..and she has it centered around a fake fashion shoot of a Buick on a beach. Bob Lutz canned the rest of it. She should have been fired by now.
      • 5 Years Ago
      Seems to be a lot of bad feelings towards her. Yeah she has made mistakes, but who hasn't ? If you have never made a mistake you have never tried. I am not intimate with the Detroit crowd, but I think she has done good in her career. Now that she has been promoted to international sales, we may see excitement in the old General yet.
      • 5 Years Ago
      Part of the deal the Obama administration made with GM for the gov. bailout was to put more women and minorities in top positions at all divisions and the executive offices of GM . Ms Docherty was selected to be the first female CEO of GM after Obamas' top advisors along with his chief of staff and car czar signed off on the choice. You will be hearing more of her in the coming months as the PR machine ramps up and she is promoted again and again on 'merit' and being the 'right person for the times' and 'the right person for GM'. This has been known here on the west coast for quite some time being it is one of the worst kept secrets in Detroit.
      • 5 Years Ago
      Proof that there are equal rights for women at GM. You can be a woman who screws up just as bad the men and still keep your career!

      With apologies to The Who - Meet the new General Motors...same as the old General Motors.
      • 5 Years Ago
      I'm guessing she only speaks Nordstroms, so good pick for foreign sales GM..
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