• May 24, 2010
Renault Zoe Z.E. concept – Click above for high-res image gallery

Any marketing person will tell you that coming up with the right name is one of the most difficult aspects of launching a new product. Big companies will spend millions of dollars researching names to make sure that they aren't already trademarked or have strange or offensive meanings in other countries.

Renault, however, has a slightly different problem with the name of one its upcoming electric vehicles. The Zoe Z.E. is a compact, urban commuter due to be launched in 2012. Renault is not an uncommon name in France, wit its namesake, Louis Renault having begun building cars in the late 19th century. Unfortunately for a certain Parisian woman, having both her first and last names associated with a new car is apparently just too much. Thus, according to Autocar, Zoe Renault is threatening to sue Automaker Renault unless it changes the name of its forthcoming EV.

While we can certainly sympathize with Ms. Renault, her complaint here seems to be a bit of a stretch. The automaker apparently chose the name Zoe because it means "life" in Greek. Unless automakers start using nothing but made up or alphanumeric names, there is bound to be someone, somewhere that will have an issue with just about every name. It's time to get over it.



[Source: Autocar]


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    • 1 Second Ago
  • 25 Comments
      • 4 Years Ago
      Crazy lawsuit syndrome is spreading to Europe as well.
      • 4 Years Ago
      Once again, I completely disagree with Autoblog's stand here.
        • 4 Years Ago
        How? Why???????

        I really hope you are being sarcastic.
        • 4 Years Ago
        Why is that, Zoe?
      • 4 Years Ago
      Great looking concept. The overall shape looks similar to Ford fabulously cool Start concept.
      • 4 Years Ago
      This reminds me of that ugly little Ford concept, except this looks cool.
      • 4 Years Ago
      Hmmm... a frivolous lwasuit. You'd have thought this was taking place here in America.
      • 4 Years Ago
      Why? The Ford Taurus SHO uses my name.

      I don't mind it at all. Matter of fact, I feel very honored to have my name used like that
        • 4 Years Ago
        It's "show". I am very confident because the spokesperson for Taurus SHO that I saw in the Silicon Valley Auto Show pronounced it that way too.

        Sho, as in shogun.. and super high output :)
      • 4 Years Ago
      Remember when Apple wanted to honor pioneering astrophysicist Carl Sagan by code-naming one of their prototype products "Sagan", and how Sagan responded by threatening legal action? Remember how Apple changed the code-name from "Sagan" to "BHA", and how Sagan actually sued Apple upon learning that "BHA" was an acronym for "Butt Head Astronomer"?

      Renault should change the name of their new car from Zoe to "SFB".

      • 4 Years Ago
      wtf who wouldnt want to have the same name as that awesome car i mean im thinking of changing my name to juke

      if i was her i would ask for one now before everyone else
      and i would ask to be the face of the campaign but then again ,is she cute ???
      • 4 Years Ago
      Proving once again why chicks should be seen, not heard.
      • 4 Years Ago
      It is France, so she'll probably win. Renault should just pay her to change her name.
        • 4 Years Ago
        idk.

        with all the strippers in the US named Mercedes, Lexus,Malibu Barbie ;-), ... i dont think I would want my name associated with a car either. Might bring new meaning to the Electric Slide
        • 4 Years Ago
        FWIW, the French courts made Katsumi change her name and fined her 20,000 Euro because a woman with the same last name filed a complaint.
        • 4 Years Ago
        John, she paid EUR 20,000 cause she kept using this name for a few months after the decision of the court.
      • 4 Years Ago
      She's doing this all wrong. She should have just asked for one when it comes out.

      ...

      Or she should just get over it.
      • 4 Years Ago
      Rename the car to Z03

      ;)
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