• May 23rd 2010 at 12:36PM
  • 41
2010 Mazda3 - Click above for high-res image gallery

There's a battle raging over the northern border between the Mazda3 and Honda Civic: the Mazda3's 5,436 units sold in April outdid the Civic by 135, and through the end of last month the Zoom-Zoom ride leads the Honda by just 21 units. The rest of April's Canadian top five is filled out by the Toyota Corolla, Hyundai Elantra and Hyundai Accent. Compare that to April's American top five of the Honda Accord, Toyota Corolla, Toyota Camry, Honda Civic and Ford Fusion. Mazda (and higher gas prices) really have a hold on the Canucks, it seems – even if they're flogging Mazdas for $20K over list...

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[Source: Canadian Driver]

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    • 1 Second Ago
      • 5 Years Ago
      Yes because the more people that like something the less "cool" it becomes.

      What are you, in middle school?
      • 5 Years Ago
      If fuel-economy has anything to do with it, no Mazda should be in the top-5. Not a one gets competitive fuel-economy.
        • 5 Years Ago
        All the same, I'll keep my MINI Cooper. Mazda3 doesn't compare and by my standards, it's HUGE.
        • 5 Years Ago
        Farmboy, did you READ the article? My comment is in response to the article.
        • 5 Years Ago
        Yeah I did. Thanks for asking. The lead is small and hardly a headline, but this is probably going to be a small lead. Will it go outside of the top 5 when the gas prices really show the rippled effect from the BP incident? Maybe, but the fact that the Mazda3 is a compact will save it. It is a compact, therefore viewed as a fuel-efficient model. As long as it's efficient enough, it'll be fine in its market.
        • 5 Years Ago
        Maybe not top 5 but not because its grossly less efficient.

        2.0L Mazda3 is 1mpg combined less than the 1.8L Honda Civic, and 2mpg less the 1.8L Toyota Corolla.

        So while it may have 1-2 less mpg it actually handle like a car rather than a disconnected videogame.
      • 5 Years Ago
      I'm personally shocked. Where I live I very rarely see or hear about Mazdas. Then again, this is a pick up truck kind of town.
        • 5 Years Ago
        Mascouche, a Montreal's suburbs, has the biggest selling mazda dealership in the world. So yeah, Canada kind of have a thing for Mazda! But the 3 might be a really great car and really good value for the money, it's also becoming the hairdresser/barmaid official car... Put that new front and every onces left of manliness vanish from that car.
      • 5 Years Ago
      I don't think it's a matter of it losing its coolness because people like it. It loses its uniqueness once you see it 100 times a day, and as your middle school teacher would say, "being unique makes you cool!"

      The mustang has fallen into the trap of becoming oversaturated as well. When the 2010 came out and I saw that cool gold color, I thought. . . hmm, even though I see a thousand mustangs a day, the refresh and new color might be enough. . . cut to yesterday and I saw 3 gold 2010s in a span of 25 minutes. I'll stick with the challenger, which I see 1 or 2 a week at most.
      • 5 Years Ago
      Gotta love that sh^t looking smog in the background...nice backdrop.
      • 5 Years Ago
      Well, at least Americans like this because Ford owns Mazda shares.
        • 5 Years Ago
        Autoblogist, Ford retained a 13% share of Mazda. Yes, they will continue to collaborate.
      • 5 Years Ago
      This is only news worthy because the Civic has been the best-selling car here in Canada for something like 12 straight years. One of the plants that builds them is in Ontario I think. Before the Civic, the best-seller here was the Chevy Crapalier (or Cadavalier if you prefer) for most of the 90s.
      • 5 Years Ago
      Mmmmm, a backdrop of smog-laden downtown Los Angeles sure puts me in the mood to buy a Mazda!
      • 5 Years Ago
      You're dreaming, michiganboy.
      • 5 Years Ago
      Fixed the smiley for you guys. This is what the next gen Mazda3 should look like.
      • 5 Years Ago
      Whenever I see the front end of that car, I'm reminded of the duck that was served at the Chinese restaurant in "A Christmas Story".
      • 5 Years Ago
      Probably because it also vacuums.
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