• May 22, 2010
Earlier this week, a Dutch auto dealer plastered the Dodge – rather, Ram – logo on a Fiat 500. It looked pretty bad. Now, Fiat USA is offering Yanks a chance to choose a more conventional logo for the cute little bugger, and thankfully, the mountain mammal doesn't factor into the equation.

Elsewhere, the 500 logo is the horizontally-split numerical graphic at the top. Your job is to let Fiat know which of the five supplementary graphics you think should grace the car. Whether Fiat plans on listening to any of you or using your majority choice anywhere remains to be seen, but as long as it isn't number three then we'll have fun playing. And as Mr. Letterman would advise, please, no wagering. Hop on over to Fiat USA's Facebook page and cast your vote. Top tip, Robert M!

[Source: Fiat USA on Facebook]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 54 Comments
      • 4 Years Ago
      500 looks good to me. The fewer badges, the better. /d
      • 4 Years Ago
      Two things: (1) how is Chrysler going to reconcile that the 500 is smaller than the 300?

      (2) Leave off the "Chinqua Chento" script. Americans are too stupid and will think it is Spanish and completely mispronounce it.
        • 4 Years Ago
        No written rule but it's a widespread practice. BMW 3-series < 7 series, Audi A4
        • 4 Years Ago
        Autoblog cut off my response... A4 < A6, F-150 < F-250... I can't think of when a bigger number meant a smaller car.
        • 4 Years Ago
        There's no rule that higher number means a larger item?
        • 4 Years Ago
        I am supposing that the Chrysler 300 has something to do with a 300 cubic inch displacement? The Fiat 500 refers to the original car , which had approximately a 500 cubic centimeter capacity engine.

        The new 500 has no engine with anything near that size, but the name was kept to go along with the evocative styling. Autobloggers all know this of course.

        As somebody said, it does resonate in Europe, but I'm sure the American advertising will refer to the original car in some way for the benefit of the general public; it isn't that difficult a concept to grasp.

        And yes, if Ford or somebody tries to get litigious the fact that five hundred is written on the car, in Italian, might help.
      • 4 Years Ago
      how can this little tiny car be called the 500 when Chrysler has a large family sedan and it is only the 300? shouldn't Fiat come up with a new name all together. Maybe the Fiat 50!
        • 4 Years Ago
        It can..............the first 500 has been produced in Italy in the 1957, roughly 40 years before the 300.
        Maybe they should rename the 300 like Chrysler 1000?
        2000 maybe?
        Is the number big enough to higlight the difference in size? (as if it matters Lol)

        Also the 500 will be a Fiat not a Chrysler...........Fiat 500 as opposed to Chrysler 300
        Not really that confusing IMO.
        • 4 Years Ago
        The first of the letter cars, or Chrysler 300's were manufactured in 1955. That would be two years before the Fiat 500.
      • 4 Years Ago
      I agree, leave it as is.
      • 4 Years Ago
      What's wrong with the logo that's already on the car?
      • 4 Years Ago
      The original logo is not there so it will most likely be called Cinquecento. I would vote for 4 if that is the case. I am guessing Ford still has the trademark. I also think that since the Fiat will be shown in Chrysler show rooms, and they don't want any confusion with the 300. Also, the Italian pronunciation identifies it as a Fiat Product.
      • 4 Years Ago
      Agreed. Just call it the 500.
      • 4 Years Ago
      Why do we need a "supplemental" logo? I think the top one looks fine just the way it is.
        • 4 Years Ago
        Agreed. No one is going to call it a Fiat 500 Cinquecento. They should just stick with the 500 logo.
        • 4 Years Ago
        It doesn't necessarily need an extra logo but out of them all I would say #4 is the best choice.
        • 4 Years Ago
        They all suck. Too difficult to read. Just go with 500. Duh.
      • 4 Years Ago
      1 or 3
      • 4 Years Ago
      Just leave the way it is.
      • 4 Years Ago
      leave it as is...
      Americans will not be able to pronounce it and butcher the damn word...
      hell, most people can't say Porsche correctly...
        • 4 Years Ago
        Most people can't even read "Rogue". I can't tell you how many OWNERS call it the "Nissan Rouge".
      • 4 Years Ago
      I'll pile on, I think the laterally split 500 looks dynamite as is, no one cares about the Italian language written version-If a Chrysler 300 is good enough, so is a 500, and then you can add letter suffixes for updated and special models, a Chrysler tradition!
    • Load More Comments