• May 21, 2010
McLaren dealer rendering – Click above for high-res image gallery

McLaren Automotive has announced the 35 cities where the MP4-12C will be available when it goes on sale next year. Dealers in the 19 countries on the list are still being evaluated and at least 23 of them will be named by McLaren prior to the public debut of the new sports car at the Goodwood Festival of Speed in July.

There are few surprises on the list of cities, with all of the usual suspects being represented including Paris, London, Los Angeles and Tokyo. As you'd expect, the Middle East is over represented with seven locations, including two in Saudi Arabia. The UK isn't left of the mix with one dealer each in Manchester and Birmingham, while those of us in the States will have to check out McLaren's newest supercar in Tampa, Florida. Over 500 dealers have applied for the first 35 outlets and McLaren expects some expansion in 2012. Of course, that's all dependent on demand, but with 2,500 prospects expressing interest in buying an MP4-12C so far, there could be a McLaren boom in the making.



[Source: McLaren]
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McLAREN AUTOMOTIVE CONFIRMS CITY LOCATIONS FOR ITS FIRST GLOBAL RETAILERS

Media Information
MTC, Woking, England

* McLaren Automotive global retail network to feature 35 of the world's best car retailers in 19 countries in 2011; further growth planned from 2012
* McLaren Automotive's first 23 retailers due to be confirmed ahead of MP4-12C's global debut at Goodwood Festival of Speed
* Demand for McLaren brand underlined by over 2,500 prospects on www.mclaren.com, and over 500 retailers requesting the opportunity to represent McLaren Automotive
* Mario Micheli, McLaren Automotive's new Commercial and Marketing Director, driving programme to present 12C at over 100 events in 2010

WOKING, UK (May 21, 2010) – McLaren Automotive today announces the city locations for its global retail network. Operating independently, but located at the heart of the McLaren Group, the company expects to confirm the names of the majority of its partners in these cities within weeks, with the remainder making up the launch network of 35 retailers confirmed through the autumn.

An initial eight retailers in North America (USA, Canada), 12 in Europe (UK, Germany, Belgium, France, Italy, Switzerland), two in the Middle-East, and McLaren's South African representative are expected to be the first confirmed retailers in the company's network, which begins selling the McLaren MP4-12C from spring 2011. A further 12 retailers will be announced through 2010, completing the initial line-up, including McLaren's Spanish retailer, two further retailers in the USA, five more in the Middle East, and the company's network of four retailers in its Asia-Pacific region.

McLaren Automotive can confirm that it will be represented by many of the world's best automotive retailers in the following cities and markets:

* Europe: Birmingham, London, Manchester; Dusseldorf, Frankfurt, Hamburg, Munich; Brussels; Monaco, Paris; Milan; Barcelona/Madrid; Zurich
* North America: Chicago, Dallas, Los Angeles, Orange County, Miami, New York, Philadelphia, San Francisco, Tampa; Toronto
* Middle-East / South Africa: Manama; Doha; Jeddah, Riyadh; Dubai, Abu Dhabi; Kuwait; Johannesburg
* Asia-Pacific: Hong Kong; Singapore; Sydney; Tokyo

Antony Sheriff, McLaren Automotive's Managing Director, said: "This is a landmark day for McLaren Automotive as we confirm the locations of the first of our partners that will represent us around the world. It has been incredibly encouraging to experience the demand to sell McLarens from the world's best car retailers – in every country in which we planned to launch and at the heart of all performance car markets.

"We have proposed sensible, but high quality, expectations from our preferred retail partners and have been amazed at some of the proposals presented by potential retailers: nearly half are building brand new flagship showrooms.

"There is clearly an appreciation of McLaren all around the world. Aside from the obvious Formula 1 links, we believe this is down to our strong business plan, our exciting and innovative product line-up, and a focus on what is best for the retailer – sensible investment, and attention to customer service and aftersales, both in how we treat the customer and how we design the car. We will offer the retailers a unique focus on the customer, supporting them far more than is typical after a sale has been completed. We have a phrase at McLaren that sums up our attitude and appeals to the retail business: sanity, not vanity.

"We will also develop a global network that has fewer retailers than our competitors, selling a smaller volume of higher quality cars with more useable technology and performance; almost the perfect scenario for experienced retailers of premium high-performance sports car," Sheriff concluded.

High demand to represent McLaren; high demand to buy a McLaren
A unique combination of a premium sports car 'designed around the driver', focus on the customer, and McLaren's unrivalled motor racing heritage in Formula 1, Le Mans, Can-Am, and Indy Cars, has attracted many of the world's best car retailers to take up the opportunity of representing McLaren at the birth of its global car company.

Over 600 automotive businesses have been considered to be McLaren Automotive retailers; McLaren pre-selected 100 preferred partners to review, with a further 500 making direct approaches to McLaren following the announcement of the company's business plans in September 2009.

The 12C, the first in the company's new range of 'pure' McLaren high-performance sports cars, goes on sale from spring 2011. Up to 1,000 12Cs will be manufactured and delivered in 2011. Of the 19 countries launching the 12C in 2011, the USA, UK, and Germany will be the company's biggest markets. Between 300 and 400 cars are planned for North America, 400 to 500 for Europe, and 100 to 200 each for the Middle-East/South Africa and Asia-Pacific regions.

Initial demand for the 12C appears to validate McLaren's strategy for a high-quality, performance-oriented and highly efficient sports car featuring Formula 1-inspired technology. Over 2,500 'prospects' have registered 'expressions of interest to purchase' on www.mclarenautomotive.com .

Once the first retailers are contracted, McLaren will begin to deliver those prospects' details to the retailers to take orders. With retailers adding their own contacts, demand for the McLaren's first 'pure' high performance sports car is due to be high.

The first 12Cs will be delivered to customers in Europe, followed by a phased distribution to retailers in the Middle-East/South Africa, North America and Asia-Pacific. McLaren Automotive's long-term strategy is to sell a range of around 4,000 high-performance sports cars per year that will account for between three and four percent of the annual global market for premium sports cars: a conservative target based on the 2003 market for luxury and performance cars.

Further retailers will be added in select mature and emerging markets from 2012 as McLaren moves to full production of its model line-up by the middle of the decade. McLaren Automotive's aim is for its global network to remain smaller, more flexible, and more profitable than competitors' networks. McLaren does not anticipate a global network of more than around 70 retailers, ensuring effective communication and logistics, and strong business relationships between McLaren and its retailers that will be of direct benefit to customers.

Formula 1 at heart: in design, build and show
The 12C will make its global public debut, alongside the company's Formula 1 team, at the world-famous Goodwood Festival of Speed in southern England in July. McLaren Automotive will then present the 12C, and other core assets such as the car's motor racing-inspired one-piece MonoCell carbon chassis, at a number of public, high-profile events through 2010. All McLaren retailers will also host 12C launch events for VIPs and prospects as part of the car's 2010 world tour. Aimed at car enthusiasts and potential customers alike, McLaren Automotive anticipates presenting its first McLaren at over 100 events in the second half of 2010.

Mario Micheli, McLaren Automotive's recently-appointed Commercial and Marketing Director, said: "McLaren is a name that resonates with motorsport fans around the globe: no other racing team can match our achievements and this means for many prospective retailers and customers, it is easy to understand our aspirations for the new sports car range. If you know McLaren, you will know we bring passion, commitment and an absolute ambition to succeed.

"However, launching a global car company will require engaging with more than just motorsport fans. That is why we are pushing ourselves and the new network to make a huge impact through global events. Whether you know McLaren or not, we believe it is vital that our prospective customers see the 12C, feel its quality, and meet our team behind its development in order to really understand the culture that drives everything at McLaren - to be the best," Micheli concluded.

Uniquely, the full range of cars will be designed, engineered, developed and built within and alongside the home of the company's Formula 1 cars at the award-winning McLaren Technology Centre (MTC) global headquarters in Woking, England. A brand-new manufacturing facility, the McLaren Production Centre, began construction adjacent to the MTC on March 1 2010. Within two months, its construction was already two weeks ahead of schedule.

Commitment to customer satisfaction
McLaren Automotive plans to repay the successful retailers' commitment to bespoke McLaren dealerships with innovative technologies and processes aimed at delivering new levels of customer satisfaction in the sports car market:

* Intense focus on aftersales: McLaren Automotive and its retail partners will invest in the aftersales process, where it adds true value to the ownership experience. The 'sanity not vanity' principle will deliver a focus on the customer by favouring heavy investments in training and diagnostic equipment over showroom 'palaces'.
* Innovative construction: The 12C is constructed from a unique one-piece carbon fibre chassis, with bolt-on aluminium secondary structures that makes it stronger, lighter, more rigid and much easier to repair and maintain than other cars in the segment.
* A commitment to more effective repair processes: McLaren Automotive will be supporting retailers in stocking at least one spare part of almost every component. This will ensure immediate parts availability to speed up repair and minimize the time cars are off the road.
* Bespoke diagnostics: New desktop, remote, and dynamic diagnostic processes and equipment developed for McLaren Automotive will ensure more accurate and quicker diagnosis and resolution of issues.

Antony Sheriff said: "Our business will succeed or fail on our ability to exceed our customers' expectations - for technologically advanced cars, great quality and reliability, and excellent relations with their retailers. Our aims are simple: to offer the best cars and service ever seen in this demanding market.

"Therefore, our challenge has been to find retail partners with the same attitudes as McLaren – an absolute focus on being the best that is inherent in everything we do and a natural result of our successful motor racing heritage," Sheriff concluded.

Notes to editors:
Set to challenge the world's best premium performance cars, the 12C will be lighter, more powerful, more fuel efficient and more exclusive than its key competition. It will achieve its performance benchmarks by introducing a one-piece moulded carbon chassis into the 'core' sports car segment in a unique production method that brings performance of £500,000 cars to market at a third of the price. All McLarens will be based on this innovative carbon technology; McLaren has not built a racing or road car on anything other than a carbon chassis in 30 years.

Key to McLaren's success for its first car, and subsequent derivatives and models, will also be the quality, practicality and focus on the cars' designs and ownership experience that has been a huge draw to potential retailers. The 12C, and future McLarens, will present new benchmarks in interior design and packaging, maintenance and servicing processes, and customer relationships.


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    • 1 Second Ago
  • 28 Comments
      • 4 Years Ago
      Dallas = any suburb of Dallas, just not Dallas.
      • 4 Years Ago
      Another supercar that goes from 0-Uninteresting in 3 seconds.
        • 4 Years Ago
        Great first post, Negative Nancy.
      • 4 Years Ago
      No Las Vegas? Oh well...
      • 4 Years Ago
      These are the cities in the States you can go check one out at:
      Chicago, Dallas, Los Angeles, Orange County, Miami, New York, Philadelphia, San Francisco, Tampa; Toronto
        • 4 Years Ago
        hahaha TORONTO
        • 4 Years Ago
        Last time I checked, Toronto wasn't in the states seeing as I live here, in Canada.
      • 4 Years Ago
      No dealer in Plymouth, MN?

      Count me out. That's one car you won't be selling, McLaren.
      • 4 Years Ago
      So many speculators - so little actual demand.

      Have you seen the 458 Italia? Honestly - which would you rather? The McLaren venture into large scale production may be very short lived.
      • 4 Years Ago
      I bet I know which newly remodeled building on Wilshire Blvd this will go in.
        • 4 Years Ago
        I haven't been on Wilshire in long while... Did they rennovate that dealership not too far from the Ferrari dealer? Last time I passed by, there were a couple of XF-R's and a Gran Turismo sitting in the showroom
      • 4 Years Ago
      "There are few surprises on the list of cities, with all of the usual suspects being represented including Paris, London, Los Angeles and Tokyo. As you'd expect, the Middle East is over represented with seven locations, including two in Saudi Arabia. The UK isn't left of the mix with one dealer each in Manchester and Birmingham, while those of us in the States will have to check out McLaren's newest supercar in Tampa, Florida."

      Since when is Los Angeles not in the US? Gee I know you guys probably aren't Geography majors, but don't you *live* on the west coast?
        • 4 Years Ago
        Arizona might not like LA much, but when did we get booted from the rest of the country. Jeez...
      • 4 Years Ago
      the story is poorly writen, go to their site and it lists San Francisco as a dealer location.

      http://www.mclarenautomotive.com/uk/insider/default.aspx

      UK and Europe:
      Birmingham, London, Manchester; Dusseldorf, Frankfurt, Hamburg, Munich; Brussels; Monaco, Paris; Milan; Barcelona/Madrid; Zurich
      North America:
      Chicago, Dallas, Los Angeles, Orange County, Miami, New York, Philadelphia, San Francisco, Tampa; Toronto
      Middle-East / South Africa:
      Manama; Doha; Jeddah, Riyadh; Dubai, Abu Dhabi; Kuwait; Johannesburg
      Asia-Pacific:
      Hong Kong; Singapore; Sydney; Tokyo
      • 4 Years Ago
      These renderings show a typical, low budget, crap dealership interior.

      McLaren should make it a condition of winning the lisence to sell their cars that each dealership must have $500 per sq ft build out minimum - so the materials and finishes are at least on par with an Apple store.

      Otherwise, if dealers are just left to interpret these renderings, there could be a whole lot of crummy dealer spaces out there. Which would be bad for the brand.
        • 4 Years Ago
        @dhammond
        obviously they are renderings, bad renderings, of bad design.

        Regardless of if they are new kid on the block or not, all I am saying is that groups that step up to represent this brand better be of the caliber that has the resources to do so appropriately.

        My biggest surprise is that McLaren released these sub standard designs and renderings.
        This is risky because it is now setting expectations in the public perception of the brand.
        • 4 Years Ago
        @James
        to bad the cars are not highlighted - they are just sitting on the carpet. No material change under them, no "soft box" lighting above them.
        Except for the one in the back on the turn table, the rest are just treated like common furniture.
        fail.
        Architects can not afford these cars, they are for lawyers and brokers.
        • 4 Years Ago
        You clearly have no clue about design or McLaren in general. McLaren doesn't do anything cheap. I like the design of the showroom. Clean, slick and modern. Not trendy. It's look won't need to be updated every few years.
        • 4 Years Ago
        renderings is the operative word Lorenzo....and reality check, McLaren is a brand new franchaise coming stateside, and in this economy any new kid on the block, ESPECIALLY an exotic, is a total dice roll in the business sense....
        • 4 Years Ago
        @Lorenzo

        "Material change"?? Oh God, what are you gonna say next, "focal point?" It's a nice clean design. It doesn't need that type of garbage. Not to mention something like that would give you less options if you wanted to move the cars around.Material change under the cars is just silly. What do you need that for, to tell people"Hey look, there is a car here!"?

        Highlighting the cars? The cars are highlighted automatically because the space isn't filled with useless crap.

        I don't understand why people think having silly little tricks is good design.

        Soft box lighting? Really? How lame!
        • 4 Years Ago
        @mbinni
        what part of nothing are you calling slick? The old plasma tv in the coffee table trick?
        That is sooo 2003.
        It's a no-brainer that the McLaren brand should not be trendy.
        But this is just bad design.
        Hmmm, reception desk, what should we do there - I got it! We take the McLaren logo and turn it into the desk!! Great idea!! No one can argue that it is not "on brand"!

        These tired ideas, and un-creative approaches reek of student work.
        • 4 Years Ago
        @lorenzo,
        I can't see how you're able to draw such a strong opinion from 3 crappy CG renderings.
        Obvioulsy, Mclaren isn't an idiot either and realize all the implications of showroom design, and will probably have relatively specific guidelines. To me the spaces are designed to look upscale, modern, and trendy. It's clearly not your mother's Toyota Center, but it has open enough spaces to let the vehicles take centre stage. Isn't that the point?

        I'd venture to say if the spaces end up looking identical to these renderings, the only people complaining will be you and a billionaire architect customer or two. Everyone else will be looking at the cars...
        • 4 Years Ago
        @mbinni
        a material change is garbage?
        you need flexability when you only have ONE product? really.
        incase the way the cars were placed the first time just isnt working?

        the cars are NOT highlighted automatically because the space is not filled with allot of crap - they definately do not stand out or "pop" - these are $200K ++ cars, and they are parked on carpet like a shopping mall unused space car display.
        from the street, they bleed together like so much visual noise - none of them seem really special. And they look like they are treated like a common commodity, instead of one of the most exclusive production vehicles in the world.

        Q: if you were selling Blanc Pain watches, would you simply pop up a card table in front of a store window, plop one down and shine a desk lamp on it?
        no - (mbinni would say: "yes! the product speaks for itself!!)

        is that what they are doing here?
        yes

        If you think the design they are showing is good, then you criticize soft box lighting, look at them using it in the back. They seem to have a clue that it is the way to go - just not enough of a clue to not use spots on the cars out on the floor.

        come on mbinni, stop contradicting yourself and speaking like a 4 year old, arguing for arguments sake - with nothing worth listening to - to back it up.
      • 4 Years Ago
      They are going to make and sell enough of these cars to have dealers that only sell Mclaren's?
      I would of thought they would of just landed up at exotic car dealers.
      • 4 Years Ago
      Woohoo Doha on the list.

      Can't wait to order mine!



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