Just-hired GM marketing head Ewanick already stirring the pot?
The agencies involved with Chevrolet business haven't even figured out who was being hired and laid off yet, and already Ewanick is indicating that everything is changing again. If Chevy is up for grabs again so soon, the recently awarded Cadillac account could be opened up again as well. While the opportunities are huge for gaining new business, we foresee a lot of sleepless nights ahead in the coming weeks for ad agencies hoping to do work for GM.
[Source: Advertising Age]
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