• May 20, 2010
Pontiac's throwback appeal to its workers – Click above to watch videos after the jump

"What Americans want to know is you are doing your job." That's what Pontiac had to say to its plant workers with two videos made in the Seventies, when the brand that once built excitement was building up concern over foreign car sales. The message is a simple pep talk at the highest level, but with a riptide of martial tones: if Americans know "you're fussy about installing wiring," then they'll keep buying Pontiacs and we can, essentially, repel the menace.

Obviously, it didn't work. You can have a look at the failed (and at times, somewhat xenophobic) calls-to-action in the videos after the jump.

[Source: YouTube via Sympatico via Jalopnik]






I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 105 Comments
      • 4 Years Ago
      Great find. I agree not so xenophobic, but it sounds a lot like their blaming their tanking business on lazy employees. I love the bit about how Americans like the size of American cars. Huh, so that's why they're buying so many foreign cars... Brilliant.
      • 4 Years Ago
      As we all know, this video didn't do Pontiac much good. HA!
      • 4 Years Ago
      If the only cars sold in America were American cars, those incompetent drivers would be driving malibus and fusions.

      Don't act Japanese companies put bad drivers on American roads.
        • 4 Years Ago
        No, they just put bad cars on American roads for bad drivers to pilot.
        • 4 Years Ago
        Sorry. That was supposed to be a reply to a now deleated comment.
        • 4 Years Ago
        You do realize that the Ford Fusion is built in Mexico right? A country whose people don't give a damn about our borders or our laws is where that car is built.
      • 4 Years Ago
      Yes, I clearly remember this attitude when I wanted a VW Bug for my first car.
      I wound up with a '64 Chevy the size of an aircraft carrier.
      But isn't it ironic that it was called "fear-mongering" then but isn't it the exact same message that American car companies are trying to send now.....only in a kinder, gentler, more politically correct way?
      American car companies dropped the ball.
      • 4 Years Ago
      These vintage comercials are nothing to laugh about. Our Country is suffering from a low self esteem problem. We have to start producing our own products and energy again. Start being proud of our heritage again. We can build better cars, appliances, clothing, etc., if we put our minds to it. We've done it before, we have to do it again !
      • 4 Years Ago
      Toyota and other foreign automakers got the last laugh on Pontiac!
      • 4 Years Ago
      WE NEED MORE COMMERCIALS LIKE THAT TODAY TO BRING AMERICA BACK!!!!
      • 4 Years Ago
      I think the video(s) are ridiculous. I should be allowed to drive whichever car I want to put my money down for and buy. If I want to buy a car that's well crafted, fuel efficient, powerful, or fun, let me do so. If I want to buy a Toyota, Nissan, Volkswagen, BMW, or Audi, I should be able to do so without being looked down upon. I really can't be blamed because they make better cars than we can speak for today. If GM and Chrysler didn't make such cars that are inferior to the imports, then maybe I would buy them, till then I'll stick to the car that most satisfies my needs.
      Michael
      • 4 Years Ago
      Awesome videos! I loved the 70's cars, anything GM, especially Pontiac!! Too bad they had to drop the line, but GM is still the number 1 car maker in the WORLD, yeah all you JAP-CRAP lovers out there , i wish you worthless-ASSES that love those foreign pieces of S@#$, would move to the low-life country you support out there in the pacific, and leave the regular AMERICAN loving people, who LOVE AMERICAN Autos, here in the U.S.! It was the dumb-ass beauracrats of the 70's that allow free-trade to bring those damn autos here in the first place, they should have kept those cars in Europe and Asia, they would have been fine over there, and not ruined our American economy!
      • 4 Years Ago
      The most interesting thing in the videos was unloading cars with a crane. RoRo ships have really changed things tremendously.
      • 4 Years Ago
      I dont know what planet you live on, but on this one everything they said as come to pass. have you seen the unemployment figures? America dosnt make anything anymore. Try to find and American made TV, Radio etc.
      • 4 Years Ago
      This is the kind of stuff that made companies like GM the shrinking businesses they are. So why blame the worker for something that he or she has no control over? The worker doesn't own the plant, the worker didn't build the plant, make the decisions about what kind of car to build or even how it's built. The worker has so little control over what they do and how to do it. You get the workforce you deserve, if your environment doesn't allow people to care about their job, then they won't. As Edwards Deming said "Hold everybody accountable? Ridiculous!" and "All anyone asks for is a chance to work with pride." One of the reasons those 'foreign' car companies were as successful as they were is that they engaged the workforce and made them part of the process.

      Whither Toyota now? I think in some ways they too have forgotten the three things that made them (briefly) number 1: quality, quality, quality.
    • Load More Comments