• May 20th 2010 at 4:10PM
  • 48
2011 Ford Flex Titanium – Click above for high-res image gallery

Earlier this month, Editor Paukert spied a caravan of Ford Flex prototypes sporting new trim pieces that indicated a higher-level trim model is in the works. A source within Ford confirmed that our assumptions were correct, and now the automaker has released the full raft of details about its new model, Flex Titanium, which should hit showrooms later this year. Expect to see more Titanium-badged products making their way down the pipeline, too. This trim level is already well-received in Europe, and we'll be seeing a Titanium version of the 2012 Focus when it goes on sale next year, as well.

Back to the Flex. Available in both naturally aspirated and EcoBoost variants, the Titanium model adds extra appearance goodies like blacked-out headlamps and taillamps, a two-tone Tuxedo Black roof, 20-inch alloys with an aluminum finish and a black badgeless chrome grille with F-L-E-X text on the edge of the hood. Inside, the charcoal black leather-trimmed seats feature gray Alcantara inserts, the center stack is painted in a new metallic alloy finish, a perforated leather steering wheel falls to hand, and illuminated scuff plates light the entryway.

The Titanium will be available in four colors: White Platinum Metallic Tri-Coat, Red Candy Metallic, Ingot Silver Metallic and Tuxedo Black Metallic. We find the Red Candy to be particularly tasty – you can check it out on Ford's already launched configurator here.

Even though the new Titanium models are pricy ($40,340 for a Duratec-powered front-drive model and $45,185 for an EcoBoost'd all-wheel drive – sans $775 in delivery fees) the Blue Oval may be right for thinking they can expand the model upwards – it says that the current top trim (Limited) accounts for 40 percent of overall Flex sales, and that as much as 60 percent of these vehicles are equipped with add-ons like the panoramic sunroof and rear refrigerator. Hit the jump to read the full details in Ford's press release.



[Source: Ford]
Show full PR text
FORD FLEX ADDS A STYLISH NEW TITANIUM MODEL TO LINEUP

- Ford Flex adds a new top-end model to the lineup, the Flex Titanium
- Flex Titanium delivers additional style and attitude to the Flex range and reflects the target customer's love for personalization
- Flex Titanium delivers content for customers looking for an even more luxurious ride, and reflects customer feedback on features that really matter

DEARBORN, Mich., May 20, 2010 – The Ford Flex has been turning heads for almost two years now. And in that time, one thing has remained constant – the customer's love for the style and personality the Flex brings to the driveway. With that in mind, Ford announces the latest addition to the Flex lineup, Flex Titanium – a highly contented vehicle with individual style that will stand out in the world of more traditional crossovers and sport utility vehicles.

The new Flex Titanium features many new styling cues that will appeal to customers looking for a more personalized Flex experience. As Flex Marketing Manager Kate Pearce explains:

"As we look at the reasons people have been buying Flex, there are some very consistent themes running through the research and the main one is style. Flex customers are attracted to the vehicle as one that reflects their personality and allows them to stand out from the crowd. With the Flex Titanium, we are responding to our customers with a vehicle that reflects the unique positioning of Flex in the marketplace."

Flex Titanium is based off the Limited series but with significant exterior and interior detailing as well as new features. Titanium will feature four exterior color choices: Red Candy, White Platinum, Tuxedo Black and Ingot Silver. All are mated to a new Tuxedo Black two-tone roof as well as blackout treatment for headlamps and taillamps. The unique black chrome finish grille with "Flex" badging on the leading edge of the hood is a cue that comes directly from some of the SEMA Flex models shown at the 2008 and 2009 Specialty Equipment Market Association shows in Las Vegas.

Continuing the theme, the beltline moldings, fog lamp bezels and side-view mirror skull caps are blackened while the liftgate appliqué is now black chrome. To finish off the exterior look, the 20-inch 10-spoke wheels are polished aluminum.

Inside, Flex Titanium continues to impress, with charcoal black leather-trimmed seats with gray Alcantara suede inserts, circle check appliqués on instrument panel and doors, painted alloy metallic finish on center stack and door panels, a perforated leather steering wheel and illuminated scuff plates.

Along with the visual changes, there are a number of feature add-ons, including HD Radio® and one-touch PowerFold® and tumble third row options.

These additional features are a reflection of the early sales mix success Flex has had, with nearly 40 percent of all sales coming with the Limited series and many additional features such as the Vista roof and refrigerator being specified in as many as 60 percent of all eligible vehicles.

The new Ford Flex is the first nameplate to feature the Titanium series in North America. This nameplate strategy has been very successful in Europe, where most vehicle lines feature Titanium as the top-of-the-range model. For example, the seven-seat S-MAX Titanium makes up around 70 percent of the product mix, while the popular Mondeo sells around 55 percent Titanium. The next-generation Ford Focus will also feature Titanium branding in all markets including North America when it arrives in dealer showrooms in early 2011.


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  • 48 Comments
      • 5 Years Ago
      This is one ugly box design. When visiting New England, this was what the rental car initially assigned to us - which we turned down. Unless you are moving a casket or a massive number of people, there's no reason to have a car quite this plain and unattractive.
      • 5 Years Ago
      It looks like a Range Rover!
        • 5 Years Ago
        a rather poor attempt at copying the brand they once owned (and cheapened)
        • 5 Years Ago
        Took the words out of my mouth.

        This folks is the "poor man's" R a n g e r o v e r; the new Ford F L E X
        • 5 Years Ago
        Looks like a coffin on wheels
        • 5 Years Ago
        Yeah, I always thought the design language was VERRRRRY similar. I'm surprised no1 mentioned it until this pic.
      • 5 Years Ago
      "scuff plates"? Do you mean 'door sills'?
      • 5 Years Ago
      I actually would rather have this than a Range Rover. I can't remember the last time I crossed Death Valley, so, the Flex fits my needs a little better at about half the price.
        • 5 Years Ago
        Given Range Rover's quality reputation I would rather drive though the Death Valley in the Flex.
      • 5 Years Ago
      The Flex is a way cool vehicle. Ford is making some awesome stuff right now, and most of it is at a great bargain compared to the competitors. However, this IS a little spicy price-wise. But Ford knows the market, and if the market demands a $50k Flex, why not build it?
      • 5 Years Ago
      45-50k for a loaded flex --- who would buy such a thing. Maybe they will sell like hotcakes --- msrp plus market adjustment. The demographics for that price range must reflect a very small segment of the buying public.
      • 5 Years Ago
      Optioned out they are closer to 55K. You could almost get into a GT500 or CTS-V for that money. Not that they compare, but should the Flex be in the ballpark price wise? At that price, you might as well just buy a King Ranch F-250. You may lose two seats, but utility wise you can't beat it.
        • 5 Years Ago
        "Hi! I'm interested in a vehicle to haul around my family. Something nice and plush with lots of room"

        "Why don't you come on into the showroom, we have this excellent orange GT500 that is similar in price to the vehicle you are looking for!"

        "..."
      • 5 Years Ago
      Is there any actual titanium on or in this land-yacht?
      • 5 Years Ago
      Pretty fond of the Flex, but this iteration is a little out of my price range.
      • 5 Years Ago
      What good is power, drag racing on just byself or what they call reckless driving which could be anything a cop says in vegas could cost you, 1st offense, 6 months in jail, court cost, 6 mos loss of licence. Las Vegas, NV. of course Nv not part of USA and the cops get a bounty for tickets, so it has been rumored.

      Please get real.
        • 5 Years Ago
        lolwut?

        Obviously you care nothing for performance. Just because someone is driving a vehicle with 2 turbos does not mean hoonage will immediately ensue. It doe mean, however that if SHTF and they need to get out of the way of something come at them in a hurry, the power is on tap. Much rather have the go there and not use it than need it and have the vehicle be a dog.
      • 5 Years Ago
      I like this car but I think it will better without these four lines on the side.
        • 5 Years Ago
        I heard they kept them because they actually did something safety-wise.
      ABCRANE
      • 5 Years Ago
      Love my Flex!! I've had the Explorer, Expedition, Taurus..this is my favorite. Problems: rear windshield wiper is too small, DVD screen in middle row blocks rear view mirror, not enough cup holders for driver and front passenger, middle row seats not comfortable enough for long road trips..but still I love my Flex!!
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