• May 19, 2010
Fiat/Dodge 500 – Click above to watch video after the jump

First, it's worth mentioning that when the Fiat 500 finally hits American shores, chances are it won't be wearing a Dodge logo on the hood. As far as we know, the sub-compact will arrive sporting the same badges it wears in Europe. However, that hasn't stopped an enterprising Jeep/Dodge dealership in the Neatherlands Netherlands (Thanks, everyone!) from slathering one very confused Cinquecento in Dodge logos and using it as a loaner. We aren't quite sure what the package is supposed to do other than provide free advertising for the dealer and disorient onlookers, but we've got to admire the dealer's go get 'em attitude.

Aside from the smattering of vinyl decals, Middlebeek Dodge has also gone so far as to swap the 500's badges for the infamous Dodge Ram and a mysterious question mark. Feel free to hop the jump for a quick walk around of the car in the flesh. Be warned: we won't be held responsible for any dizziness or nausea that may occur.

[Source: YouTube]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 28 Comments
      • 4 Years Ago
      As a Topolino/500/126 guy I know people like me are the potential Fiat 500 customers and totally away from any Dodge subculture. With all my respect to fellow canadian signior Sergio Marchionne, please DO NOT make Fiat 500 Dodge badged product. It is simply wrong long term desision.
      • 4 Years Ago
      I dearly hope that Fiat realizes that branding the 500 as anything but Fiat will lose them countless sales. The demographic interested in the 500 isn't exactly the same demographic that holds any waning interest for Chrysler/Dodge.

      In fact, to suggest that Fiat did anything more than just "float" this idea would be an incredible insult to Fiat management.
        • 4 Years Ago
        @Jim

        I think you give too much credit to the average consumer. Obviously to anyone who follows cars and such, buying a 500 re-badged as a Dodge would be stupid, but most people this side of the ocean long forgot about a company named Fiat. As long as they don't compromise it's looks, it should sell well
        • 4 Years Ago
        JimBob, did you actually read the article or do you just like to hear yourself speak?
        • 4 Years Ago
        @Muppethead: Did you actually read my post or do you just like to hear yourself speak? ; )

        I fail to see how anything I said goes against anything in the article. It's not Monday, is it?
      • 4 Years Ago
      All I have to say is please, please don't rebadge the 500 or any of the other cars you're bringing. Remember, we weren't buying your old offerings for a REASON.
      • 4 Years Ago
      The Neatherlands? Makes it sound like something from a Tolkein novel. Then again, so does "Middlebeek".

      Also tacky. Very, very tacky. The 500 is a beautiful little machine. Not very Ram-like at all.

      As an aside; now the Ram and Dodge nameplates are going their separate ways, does that mean Dodge will revert back to the old Pentastar logo, keeping the Ram badge for the Ram marque?
        • 4 Years Ago
        Don't think it matters. Corvette is a separate marque in Europe, but uses the same logo as in North America. The flags still have a bowtie in it.
        • 4 Years Ago
        Not only tacky but I thought I heard birds chirping during the shot of the interior knobs and switches: "cheap cheap cheap"
      • 4 Years Ago
      ..and where on earth are the Neatherlands?
      • 4 Years Ago
      Is Dodge even going to have a logo? I thought they were going with the name in block letters.

      That being said, the 500 is a Fiat, not some rebadging excercise from some 15 year old in the marketing department.
      • 4 Years Ago
      Curious. They did a good job of rebranding it. Even a ram logo on the steering wheel. The question-mark on the front ruins it (though a joke, it still ruins it).
      • 4 Years Ago
      I agree with JimBob to say that "I dearly hope that Fiat realizes that branding the 500 as anything but Fiat will lose them countless sales"! As a former Fiat 124 owner I look forward to the 500. But I think that Gen Y and X car buyers would prefer buying a Fiat to a Dodge/Plymouth/AMC/Jeep/Renault/Eagle...Actually I think an AMC Hornet is a cool car but that's another post. The Fix It Again Tony has become a memory for most Americans and the younger ones have never heard it. I think Fiat being Italian and part of the "old europe" will be a selling point for trendy/hipster folks. Also I think it will kill the VW Beetle. With the current one being long in the tooth and from the sketches I've seen of the next gen I gotta admit the Beetle is dead to me. Then again I prefer the 1st gen Audi TT yet it seems people prefer the newer one. What do I know?
        • 4 Years Ago
        The Beetle is dead to me as well. Word from VW is that they want to make it "more masculine" this time around, but I haven't seen a sketch yet that proves that is their intention. When they toyed with the idea of making it rear-engined I was seriously interested, but now that it is slated to continue as a puller I could care less.
        • 4 Years Ago
        You do realise these "sketches" of the possible next-gen VW Beetle are nothing more than renderings and Photoshop jobs done by fanboys? There's been nothing from VW to suggest the design direction they're going to take.

        As for them chickening out of making it arse-engined, I'm not surprised, since they backtracked similarly for the VW Lupo (or Up!).
      • 4 Years Ago
      Don't put a Dodge badge on it...

      That would be like naming your beautiful daughter Robert.

      What that thing really needs are a few Abarth stickers. haha
      • 4 Years Ago
      NNNNOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!
      • 4 Years Ago
      umm take off all the dodge logos and keep it like the looks of the original fiat 500, even slight changes would be fine like what ford has done to the american version of the fiesta but making this a smaller version of a dodge neon isnt what most people had in mind when they heard that fiat would be selling the fiat 500 in the U.S.
      • 4 Years Ago
      I like the hood ornament, it is a ? mark
    • Load More Comments