Confirmed, Again: Next BMW 3 Series to gain hybrid version
BMW says that its biggest motivation for spreading hybrid tech amongst its models isn't emissions standards. Instead, the German manufacturer said that demand in Japan spurred the move. According to Reithofer, most Japanese consumers won't take the time to look at a brand unless there are multiple hybrid options on the showroom floor.
While the move is mostly sales based, it won't hurt the company's goal of cutting CO2 emissions by 25 percent between now and 2020.
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