What the image shows is really quite simple: buyers trust brands that they are familiar with. When Deloitte asked, "From whom would you be most likely to purchase an EV?" respondents placed Toyota, Honda and Ford on top whereas automakers such as Chevy, Nissan and Tesla scored far lower, despite the fact that each company has or will have an electric vehicle on the market soon.
Now this is certainly goods news for the big names like Toyota and Ford, but does not bode well for smaller players in the market. The results of the survey suggest that smaller companies may be well-served by merging with some of those big names and that might just happen as automakers move into the unpredictable EV market. With Fisker pulling in a goose egg and Tesla at a paltry two percent, something has to be done, right?
[Source: Deloitte Consulting]