• May 17th 2010 at 2:55PM
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2011 Nisan Leaf – Click above for high-res image gallery

Nissan has announced that the Leaf electric car will be priced under €30,000 after incentives in its European launch markets, which include the UK, Ireland, the Netherlands and Portugal. Contrary to some previous comments attributed to CEO Carlos Ghosn, all of the prices include the cost of battery. Earlier this year Ghosn had indicated that the Leaf and other electric vehicles from the Renault-Nissan alliance would be sold with a separate lease for the battery pack, but that's apparently not the case at launch time.

The cost of the Leaf in the UK will be £23,350 (€27,471) after a £5,000 government rebate. These first four countries were chosen because of the incentives that will keep the cost to consumers more manageable. Nissan will start taking reservations for the Leaf in Europe in July 2010. Check out the full press release after the break.

[Source: Nissan]


- Price to be under 30,000 Euros after incentives in most European countries -

* Price in UK is 23,350 Pounds (27,471 Euros) after government incentives
* Price in the Netherlands is 32,839 Euros (28,068 Pounds). Dutch buyers will benefit from 6,000-19,000 Euros (5,128-16,239 Pounds) in tax savings over five years
* Price in Republic of Ireland is 29,995 Euros (25,637 Pounds) after government incentives
* Price in Portugal is 29,955 Euros (25,603 Pounds) after government incentives
* All prices include battery
* Reservations for the four initial markets to begin in July
* Prices for other countries to be announced closer to launch

ROLLE, Switzerland (May 17, 2010)- Nissan International SA today announced that the all-electric Nissan LEAF will be priced at under 30,000 Euros (25,641 Pounds) after incentives in most of its European launch markets - about the same as a comparably equipped diesel or hybrid vehicle.

The company also announced specific prices for the UK, Netherlands, Republic of Ireland and Portugal, the four initial European launch markets for the Nissan LEAF. Reservations will begin in July.

The Nissan LEAF is a compact, zero-emission five-passenger family car that comes fully equipped with features such as air conditioning, satellite navigation, a parking camera, a quick charge socket and innovative smart-phone connectivity.

"Nissan leads the industry by being the first automaker to offer an affordable zero-emission car. It's a pure electric vehicle, with no tailpipe emissions and very low running costs. Nissan LEAF may look similar to a compact family car, but its smoothness, acceleration and handling will surprise and impress drivers and passengers alike," said Simon Thomas, Senior Vice President, Sales and Marketing, Nissan International SA.

In the United Kingdom, the purchase price of the Nissan LEAF would be 23,350 Pounds (27,471 Euros) after government incentives. The price, which includes the battery, is 28,350 Pounds (33,353 Euros) before incentives. The UK government recently announced that it will refund 25 percent of the purchase price of a pure electric vehicle, up to a limit of 5,000 Pounds. The Nissan LEAF goes on sale in the UK in February 2011.

An array of other incentives can further defray the costs and increase the benefits of owning the Nissan LEAF. In the UK, EV customers benefit from advantages including zero vehicle excise duty and zero company car tax for five years. This, combined with significant savings in fuel costs of about 600 Euros (513 Pounds) on average annually in Europe versus a traditional car, makes the Nissan LEAF an affordable and compelling proposition.

The purchase price in the Netherlands will be 32,839 Euros (28,068 Pounds). Here, subsidies will take the form of zero vehicle registration and road taxes, resulting in tax savings of 6,000 Euros for private car owners and 19,000 Euros for company car owners over five years. Sales in the Netherlands begin this December.

The price in the Republic of Ireland is 29,995 Euros (25,637 Pounds) after 5,000 Euros in government incentives. Buyers will be exempt from vehicle registration tax, which can amount to as much as 3,800 Euros on a C-segment car. Sales in Ireland begin in February next year.

The price in Portugal is 29,955 Euros (25,603 Pounds) after 5,000 Euros in government incentives. Portuguese customers owning the Nissan LEAF benefit from road tax exemption. Sales in Portugal begin this December.

Nissan has decided to launch in these countries first due to significant government incentives for electric cars, and the ongoing development of charging infrastructure for their successful adoption. By the end of next year, Nissan LEAF will be available in every major Western European country.

"The Renault-Nissan Alliance is investing over four billion Euros to lead the auto industry in electric vehicles, with eight products across three brands," said Simon Thomas. "This investment includes five battery plants and seven confirmed assembly plants, including Sunderland in the UK. This reflects the strong commitment the alliance has made to electric vehicles and our determination to lead the market."

To ensure a place in line when Nissan begins taking reservations in the four initial markets, customers in those countries should pre-register on their local Nissan consumer website.*

In addition to purchasing the car outright, customers will also be able to buy the car on a Nissan finance plan. Details of the all-inclusive acquisition method will also be released in July.

UK: www.nissan.co.uk/leaf
Netherlands: www.nissan.nl/leaf
Portugal: www.nissan.pt/leaf
Ireland: www.nissan.ie/

Note: Amounts in euros and pounds are translated for the convenience of the reader at the foreign exchange rate of 1.17 euro/pound and 0.85 pound/euro (as of May 14, 2010).

About Nissan in Europe
Nissan employs around 12,500 people in its European design, research and development, manufacturing, logistics, and sales and marketing operations. In calendar year 2009, the company sold 498,027 vehicles across 40 markets in Western and Eastern Europe including Russia. Furthermore, the company produced a total of 390,727 vehicles in its Spanish and British plants.

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    • 1 Second Ago
      • 5 Years Ago
      In Spain i expect 29500 eur after government incentives.

      A Volkswagen Golf 5p BlueMotion 1.6 TDI 105 CV DPF cost 21720 eur.
      A Renault Mégane Berlina Dynamique dCi 105 eco2 cost 19710 eur.

      With 160,000 km:

      Volkswagen Golf cost 35000 eur
      Nissan Leaf cost 33000 eur

      But leaf has only 100 miles range!!!!!
      • 5 Years Ago
      Why not come south of the border and get a Leaf ;-)
      • 5 Years Ago
      "The purchase price in the Netherlands will be 32,839 Euros (28,068 Pounds). Here, subsidies will take the form of zero vehicle registration and road taxes, resulting in tax savings of 6,000 Euros for private car owners and 19,000 Euros for company car owners over five years"

      19000 Euro savings on taxes for "company car" owners in the Netherlands?!? Thats a heck of a lot of money, over half the price of the car itself. Anyone over on that side of the pond care to elaborate on the tax situation for "company car" owners (is that cars owned by any company, or another name for a taxi or what?) and whether there is a lot of buzz in the Netherlands about saving lots of cash/tax by buying a LEAF.
        • 5 Years Ago
        Well for regular car buyers there is no incentive whatsoever. Only one county is giving a €1000 subsidy on purchasers but that pot is small and will run out quickly. They only talk about savings. But savings compared to what?

        No roadtax? That's also the case for Diesel cars that emit equal or less then 95g/km or Gas cars that emit equal or less then 110g/km. There are more and more cars in this category. Look here:

        In Holland there is a so called BPM tax on all cars when bought new. For electric cars this is zero. But this is also the case for all the above vehicles. This tax goes up according to the CO2 emissions and what kind of car. Diesel cars are taxed more then gas cars. So there are a lot of cars you can buy that have the same benefits as a Leaf.

        For a company car this is different. When a company leases a car, the driver/user must add a percentage of the price of the car to his income tax. And pay more income tax this way. For above diesel and gas cars this is 14%. For cars emitting more CO2 this can be 20% and 25%. An electric car has 0%. So no matter the lease prize the user/driver does not pay any extra. This can move many people to electric. Not because of high fuel prices because most cars are leased full operational including fuel. So lease drivers do not care about fuel as long as the company pays it! You can imagine they are mostly in the fastlane. Even at $8 dollars a gallon.

        There are some incentives. There is a so-called environment investment deduction. Companies can wright off the car faster so it can benefit them €1000 to €2000,- over the lifetime of use. In Amsterdam the county is giving 50% of the extra cost the electric car would have cost over a gas powered vehicle. The reference vehicle for the Leaf is a Volkswagen Golf of €16.500,- (a new Golf is €17.990 in Holland but whatever.) So a Leaf for a company in Amsterdam will be: €32,839,- - 16.500= €16.339 difference/2= €8169,50 = €24.669,50 - €2000,- = €22.669,50

        I wonder what model they used for the €6000 tax savings number.
        For a consumer let's compare the tax difference with a similar priced Diesel car.
        Volkswagen Golf 2.0 TDI 103 kW / 140 HP 6-DSG Highline € 20.870,- without 19% VAT and BPM € 28.825,- Including BPM Excluding VAT. € 32.790,- consumer price Including VAT and BPM.

        So that's €7955 BPM tax saved already and €6100 road tax over 5 years. But the Leaf is already that price without BPM! Because of the BPM we have the lowest Netto car prices in Europe!

        So in Holland for consumers the Leaf will not be making a lot of sales because of the other models out here that offer the same tax benefits. But fuel savings can be considerable so that will be a big plus. For company cars and people who lease they can save 14% added income tax over a Prius. That translates to about €140,- a month costs. The Leaf will work here but it is no sensation or that much cheaper to buy or lease. I think when the Dutch government will do a deduction like the UK EV's will take off here.
        • 5 Years Ago

        A company car that is used for more than 500 km private use per year is treated as a wage in kind for the driver. For example, I use my Ford S-Max privately for unlimited amount with my employer paying maintenance, fuel, insurance, etc. This is taxed at 25% of the sticker price of around 36K euro. The addition to taxable income is thus 9K euro, the net effect around 42% of that.

        Cars with very low tailpipe emissions (such as Prius and Honda Civic Hybrid and very small cars such as Toyota Aygo) are largely exempt.

        Link to Dutch tax authorities, in English:

      • 5 Years Ago
      £23k is surprisingly good, much lower than i thought.

      I think they will sell by the bucketload in london due to savings in tax and the congestion charge, plus the obvious fuel cost savings and the stop start nature of london traffic, which should bring it even closer to standard I.C.E burners cost.

      Take note citroen and your C zero and mitsubishi and you imiev, we want a lower price for a lesser product
        • 5 Years Ago
        Dan, you just need to add the words, "for me" whenever you say "too expensive".

        Nobody here cares that you will not buy it. Make rational arguments or you will be ignored (just like I TRY to do).


        "I just think they would be more profitable if they lowered the price up front and benefitted from the increased volume, market share and leading experience."

        No, no, no... they can only make so many per year. That is what the price is set at... just low enough to guarantee that every one will sell. Their production is already very bold and aggressive.
        • 5 Years Ago
        'The Electric Vehicle Delivery Plan sets out a
        challenging, but attainable target of installing
        25,000 charging points in London by 2015. The
        majority of these points (approximately 22,500)
        will be installed in workplace car parks.'


        And here are details of the plan for other parts of the country:

        The plan is to roll out to hot-spot cities and regions.
        The area around the Nissan car plant is to get particular attention.

        The biggest obstacle in the UK may be that we use 240Volt, but only 13amps unless it is a cooker circuit, which is a bit weak to provide recharge for cars for hours - 16 amps would be more suitable.

        • 5 Years Ago
        Are there public charging stations? Where do you safely plug-in in London?
        • 5 Years Ago
        they might sell ok but it is too expensive. I think it's a what we can get away with price because it's first. a practice I find appalling given the stakes but the positive side to it is that the price will later come down because they are profitable at a much lower price.

        I just think they would be more profitable if they lowered the price up front and benefitted from the increased volume, market share and leading experience.

        all that said, I still have the concern that only plugin hybrids will have mass appeal but let's see. halve the battery pack and add on a tiny 2 cylinder generator.

        and of course in general they should make the cars much lighter and more aerodynamic. huge benefit in reducing the energy consumption because it means smaller battery, motor, power electronics etc
      • 5 Years Ago
      What a joke ...
      Europe is under bankruptcy and countries give +€10 000 + incentives for a €40 000 Coal car coming from Japan...what a shame ...and in the end the same countries ask Germany (who has the best efficient cars in Europe) for a financial help...
      • 5 Years Ago
      Can you Euro-people chime in on whether this will sell well there?

      Is the Think now dead?
        • 5 Years Ago
        The main reason Germany is not very keen on giving rebates for EVs is likely that the German car makers have no serious contenders in the EV car market - look at this pathetic hack job.

        Some of the causes for that go deep into German society.
        In France, there is ample spare nuclear capacity to run many millions of EV cars.
        Electricity prices are around 18cents/kwh, much cheaper at off-peak so charging a car is a no-brainer for individual French people, and the source of electricity means that CO2 emissions are near eliminated in an EV car.

        In Germany to the individual electricity prices are around 30 cents/kwh, so charging an electric car won't be as cheap as elsewhere, and it comes mainly from coal, with large CO2 emissions.
        The remaining electricity comes partly from wind, which bloweth when it listeth.

        At the company level, German companies are accustomed to avoiding the use of electricity whenever possible, as they get roped into even schemes such as solar power, which whatever it's merits in Phoenix, is a ludicrous non-solution in Germany.

        So what they are concentrating on is trying to leverage their chemical industry, through the use of biogas, fuel cells etc.
        Neither seem likely to be ready for any mass-market use before around 2020, if then.

        It's all a bit of a mess really.

        • 5 Years Ago
        Good question.
        Here in Germany there will be no subsidies, so I suspect they'll take a while to break into the market, especially since diesel is still cheap (subsidies) and there is strong competition from LNG/LPG. What can I say, Germany is pretty backwards in that regard, the fact that we're currently stuck with a neocon government doesn't help. That'll work itself out soon enough though, you can't escape economic reality only for so long.

        Looking at the whole EU however, I think it'll do quite well. All the other important countries will offer incentives in form or another, and we already know that fleet sales will be good. There's also the technical advantage of the 230V grid, which is actually a 400V 3-phase for the most part.
        • 5 Years Ago
        Was the Think ever alive?
        • 5 Years Ago
        @ Spec:

        I guess it will do reasonably well in the Netherlands becaue of:
        1) The high cost of fuel (mainly due to tax). The Leaf and others will benefit from:
        2) No vehicle registration tax, both for owned and leased vehicle.
        3) Exemption from income tax addition for drivers of leased company cars. As a driver of a company car that you also use privately, up to 25% of the car's sticker price is added to your taxable income because it is treated as a form of salary.
        4) The city of Amsterdam provides a bit extra subsidy and parking spaces with chargers. Parking in the city centre of a medieval town is highly sought after.
        5) Distances are small.
        6) Especially in the heavily populated Randstad area (comprising Amsterdam, Rotterdam, The Hague and Utrecht) average speeds are low with a lot of stop / start traffic.
        7) A foundation called e-laad.nl consisting of almost all utilities in the country are cooperating to install 10,000 public chargers within the next three years. They've installed 42 so far, with 880 days to go till the 10K target.
        8) There's a decent train network with 4,500 public bicycles for cheap rental for travelling the last miles from the station to your destination.
        9) The government wants to have 1 million electric vehicles on the road by 2020 (on a population of approx 16 million)

        Moreover, similar tax breaks have made the Prius and Civic Hybrid bestsellers, picked up by mainly by lease car drivers. Often heard remark from them: with the tax breaks it saves a lot of money and from the inside you can't see how dull or ugly the exterior of the car is :-)
      • 5 Years Ago

      oh, wait.......
      • 5 Years Ago
      This is great news, but as a resident of Vancouver (one of those initial markets for the Leaf) I'm still waiting for Canadian pricing. Now it looks like they'll be giving us the news last.
        • 5 Years Ago
        Vancouver . . . well you are on the west coast, so that would be fine. But I'd worry about the Nissan in a really cold climate. I don't think they did a very good job on the battery thermal management, so moderate temps would probably be best.
        • 5 Years Ago
        If you reckon on a tad more than the Prius it seems you will be about right.
        • 5 Years Ago
        Spec, can you clarify and quantify your statemtent:

        "don't think they did a very good job on the battery thermal management"

        They haven't release any real information on how they thermally manage the pack.
      • 5 Years Ago
      I reckon the Leaf might do okay in the UK. Here's why:

      1) The price is only slightly more than a top end Prius. Very reasonable when you look at the cost of other EVs.
      2) In a country where "keeping up with the Joneses" is the norm, having a full, properly sized EV kicks the Prius into touch for eco-cool points.
      3) It's going to be built here.
      4) It's going to be built in the North East, specifically, and because of the local factory people are very brand-loyal to Nissan already - so it's the best place to sell a Nissan EV
      5) Not only that, but there are already plans for 1400 charging points around the region in the next few years.
      6) A 100-mile range will actually get you a decent distance in the UK, because major cities are relatively close together. Okay, it won't manage Leeds to London or Newcastle to Edinburgh, but for commuting between Liverpool and Manchester say, or Leeds and Bradford, Newcastle and Middlesbrough... it'd be more than good enough.

      I'd say it has a good chance.
      • 5 Years Ago
      £23,350 for the UK, not as cheap as I had hoped for, I'd guessed at £20,000. Considering the technology I'm still impressed and almost certainly sold on getting one next year, unless a competitor surprises us all. I can't see that happening though!
        • 5 Years Ago
        "its a left wing newspaper, expect doom mongering, mental depression and class warfare rot. The right wing are the ones that look to the future with bright eyes, and put their hopes in science and technology."

        Haha. Is it the opposite of what it is in US ?!
        • 5 Years Ago
        "I'm a bit surprised in that paper"

        its a left wing newspaper, expect doom mongering, mental depression and class warfare rot. The right wing are the ones that look to the future with bright eyes, and put their hopes in science and technology.

        I would think 100 miles of range in a BEV would be overkill, they have an excellent train system in the UK. Perhaps they use their cars in a different way.
        • 5 Years Ago
        --its a left wing newspaper, expect doom mongering, mental depression and class warfare rot. The right wing are the ones that look to the future with bright eyes, and put their hopes in science and technology.

        Thats satire right?

        • 5 Years Ago
        The incentives won't last forever, so they have to cut £5k out of costs just to make up for that.
        For that reason I also do not expect higher capacity batteries to be used to increase the range to ~200 miles, but for the basic model to have a 100 mile range, with the greater range as a option.
        OTOH I may be underestimating the savings they can make by not having many of the parts in an ICE.

        In 'The Guardian' many of the responses have been negative:

        I'm a bit surprised in that paper.
        • 5 Years Ago
        Obviously I would like it as cheap as possible, but I think 23k for the uk is good in comparison with the prius, and I see loads of those.
        Your getting a fully loaded five seater using new tech.

        Minus road tax and the high fuel prices we pay and it's a good overall price in comparison.
        Also if 23k is the starting price for a new product, the future lower battery prices, a u.k built product and high turnover may reduce it towards sub 20k within 5 few years
        • 5 Years Ago
        @polo - of course it's satire; hermperez also wrote "they have an excellent train system in the UK".

      • 5 Years Ago
      A base Prius is €26000 (including €2500 hybrid rebate) in Ireland. If the Leaf is well equiped, it could do quite well here.
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