• May 15, 2010
Chris Perry has some big shoes to fill in his new job. Hyundai has named Perry to replace Joel Ewanick as its vice-president of marketing. Ewanick, who left Hyundai in March for a short stay in the same position at Nissan, recently was appointed to that role at General Motors.
Ewanick is credited with many of the particularly creative initiatives that have boosted Hyundai's market share in the past several years, including last year's assurance program, in which the automaker committed to making payments for laid off customers.

Perry has been with Hyundai for ten years and since 2007 has been director of marketing communications. In that role, he's been involved in developing the aforementioned award-winning programs, so things shouldn't shake up too much. Perry will report to CEO John Krafcik

[Source: Hyundai]
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HYUNDAI MOTOR AMERICA NAMES CHRIS PERRY NEW VICE PRESIDENT OF MARKETING

Fountain Valley, Calif., 05/12/2010

Hyundai Motor America President and Chief Executive Officer John Krafcik today announced that Chris Perry has been named Vice President of Marketing for the company.

Perry will be responsible for all Hyundai marketing communications and brand development in the United States. He will report to John Krafcik.
Perry, with 25 years of leadership in key marketing and brand strategy positions in the industry, has been Director of Marketing Communications at Hyundai since 2007. In this position, Chris Perry led the teams which developed and implemented Hyundai's consumer-focused, award-winning marketing programs, resulting in Hyundai's recognition as "Marketer of the Year" from AdAge last year.

"Chris Perry is a passionate and talented marketing innovator who leads with a rare combination of consumer-focus, creativity, and teamwork," said John Krafcik, Hyundai Motor America's president and CEO. "During his ten years at Hyundai, Chris has moved from doing great brand planning and positioning work to delivering our 'big voices in big places' media strategy and groundbreaking creative, all the while building strong relationships with his agencies and colleagues. Nobody knows the Hyundai brand and our target customer better than Chris Perry, and no one is better equipped to take this growing brand to the next level."
Perry has been with Hyundai since May 2000. Prior to joining Hyundai, Perry worked in strategic planning and advertising for Isuzu, and held marketing positions at the Della Femina McNamee agency. Prior to that he worked at the consulting firm Diagnostic Research.

Perry received a Bachelors of Science in Marketing from California State University Northridge. He lives with his wife and two children in Irvine, Calif.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.


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    • 1 Second Ago
  • 7 Comments
      • 4 Years Ago
      Desperate or not, it's tactics like these that get Hyundai noticed in a field of some very worthy competitors. Yes, it's gimmicky but Hyundai's brand value is (or at least was) lower than either Subaru's or Honda's. So not everyone can take the high road and get the same returns. Kudos to Subaru and Honda for developing great brands but scappy players like Hyundai should also be respected for making it to the big leagues with a much shorter history as an automaker.
      • 4 Years Ago
      Ronnie, is that you?
        • 4 Years Ago
        I thought exactly the same thing. And I bet he says "well" a lot too!
        • 4 Years Ago
        Check out Subaru's lease plans sometime... basically, they (and everybody else, especially in times like these) engage in "programs" that are meant to create awareness, interest and, ultimately, traffic. The more the merrier.
        • 4 Years Ago
        Quote: ""I don't recall Subaru or Honda posting Hyundai's sales increases, either!""



        I think Subaru has done as well as Hyundai in terms of real sales increase over the past 2 years.

        Hyundai's 10 year 100,000 mile warranty was innovative when it came out. It did a lot to change the public's perception of the brand, along with very favorable rankings at Consumer Reports for vehicles like the Sonata and Santa Fe.

        But I don't see the payment guarantee for the unemployed as a positive. More like a desperation move.
        • 4 Years Ago
        Angelo:

        I don't recall Subaru or Honda posting Hyundai's sales increases, either!
        • 4 Years Ago
        An auto company shouldn't have to use gimmicks like Hyundai's assurance program to sell cars, even in a tough sales climate.

        I don't recall Subaru or Honda doing this.