Ewanick is credited with many of the particularly creative initiatives that have boosted Hyundai's market share in the past several years, including last year's assurance program, in which the automaker committed to making payments for laid off customers.
Perry has been with Hyundai for ten years and since 2007 has been director of marketing communications. In that role, he's been involved in developing the aforementioned award-winning programs, so things shouldn't shake up too much. Perry will report to CEO John Krafcik
Fountain Valley, Calif., 05/12/2010
Hyundai Motor America President and Chief Executive Officer John Krafcik today announced that Chris Perry has been named Vice President of Marketing for the company.
Perry will be responsible for all Hyundai marketing communications and brand development in the United States. He will report to John Krafcik.
Perry, with 25 years of leadership in key marketing and brand strategy positions in the industry, has been Director of Marketing Communications at Hyundai since 2007. In this position, Chris Perry led the teams which developed and implemented Hyundai's consumer-focused, award-winning marketing programs, resulting in Hyundai's recognition as "Marketer of the Year" from AdAge last year.
"Chris Perry is a passionate and talented marketing innovator who leads with a rare combination of consumer-focus, creativity, and teamwork," said John Krafcik, Hyundai Motor America's president and CEO. "During his ten years at Hyundai, Chris has moved from doing great brand planning and positioning work to delivering our 'big voices in big places' media strategy and groundbreaking creative, all the while building strong relationships with his agencies and colleagues. Nobody knows the Hyundai brand and our target customer better than Chris Perry, and no one is better equipped to take this growing brand to the next level."
Perry has been with Hyundai since May 2000. Prior to joining Hyundai, Perry worked in strategic planning and advertising for Isuzu, and held marketing positions at the Della Femina McNamee agency. Prior to that he worked at the consulting firm Diagnostic Research.
Perry received a Bachelors of Science in Marketing from California State University Northridge. He lives with his wife and two children in Irvine, Calif.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.