• May 15th 2010 at 2:09PM
  • 18
Most factory tours cost a lot less than $99, but BMW has more up its sleeve than a short walk down the production line. BMW's Spartanburg, South Carolina facility is home to a new enthusiast attraction called "The Ultimate BMW Experience." The tour starts out with a trip to the Zentrum museum followed by a tour of the assembly line, where you're likely to see products like the new X5 M get pieced together. That's not exactly worth parting ways with 99 bucks, but there's more to the deal. After the factory stroll, tour-goers hook up with a certified BMW performance driving instructor and spend two hours piloting a Bimmer on the track . Now there's a horse we can ride. Where do we sign up?

BMW plans to further upgrade the tour soon with "custom driving excursions, rare vehicle demonstrations and unique culinary events as well as many other spectacular opportunities." The Ultimate BMW Experience runs on Monday, Wednesday and Friday. If you're interested in the tour you can set up a date by calling 1-877-9BMW-EXP. Hit the jump to read over the BMW press release.

[Source: BMW]
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BMW Premieres The Ultimate BMW Experience

Spartanburg, S.C. - 05/07/2010

BMW, a longtime fixture in the Upstate of South Carolina, recently launched "The BMW Experience". In leveraging BMW's multiple assets in Spartanburg County, BMW hopes to create a fresh appreciation for the brand by giving individuals and groups more options to come experience The Ultimate Driving Machine firsthand.

Combining BMW's resources along Highway 101 in Spartanburg, SC: The BMW Performance Center, The BMW Zentrum, as well as, BMW's Manufacturing Plant, "The Ultimate BMW Experience" extends the ability to offer a more customizable, personal approach to all visitors and will become a destination for many enthusiasts and will give BMW a forum to tell BMW's story in the US.

Outside of Germany, The Ultimate BMW Experience is a unique opportunity that does not exist anywhere else. In this one location, a visitor can experience the heritage, the performance, and the awe-inspiring engineering that BMW is known for worldwide.

"From extraordinary driving programs to guided tours into previously restricted areas of the plant all planned by a personal concierge, The Ultimate BMW Experience transcends a traditional interaction by engaging visitors and revealing the sheer driving pleasure of a BMW," said Bobby Hitt, Department Manager, Corporate Affairs at BMW Manufacturing.

Initially, the program will be offered for $99 on Monday, Wednesday and Friday with limited spaces for a visit to the Zentrum museum, an exclusive guided plant tour followed by a 2-hour driving program. In fairly short order, BMW plans to expand the experience to offer custom driving excursions, rare vehicle demonstrations and unique culinary events as well as many other spectacular opportunities. For more information on The BMW Experience or to schedule your own experience, call 1-877-9BMW-EXP (1-877-926-9397) or visit www.bmwusfactory.com.

BMW Manufacturing Co.
BMW Manufacturing Co. is a subsidiary of BMW AG in Munich, Germany and is the global producer of the BMW X5 Sports Activity Vehicle and X6 Sports Activity Coupe. In addition to the South Carolina manufacturing facility, BMW North American subsidiaries include sales, marketing and financial services operations in the United States, Canada and throughout Latin America; and a design firm and technology office in California. For more information on BMW Manufacturing, visit www.bmwusfactory.com.

The BMW Group
With its three brands – BMW, MINI and Rolls-Royce – the BMW Group is one of the world's most successful premium manufacturers of cars and motorcycles. It operates internationally with 24 production sites in 13 countries and a global sales network with representation in more than 140 countries. During the financial year 2009, the BMW Group sold approximately 1.29 million cars and more than 87,000 motorcycles worldwide. The profit before tax for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31.December 2009, the BMW Group had a workforce of approximately 96,000 employees.

Long-term thinking and responsible action have long been the foundation of the BMW Group's success. Striving for ecological and social sustainability along the entire value-added chain, taking full responsibility for our products and giving an unequivocal commitment to preserving resources are prime objectives firmly embedded in our corporate strategies. For these reasons, the BMW Group has been sector leader in the Dow Jones Sustainability Indices for the last five years.

Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com

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    • 1 Second Ago
      • 5 Years Ago
      This is awesome, I've been wanting to get out there for the past few years.
      • 5 Years Ago
      I can't think of any better way to legally spend a hundred bucks.
      • 5 Years Ago
      That may be the best deal in factory tours in this country. Sorry Bowling Green.
      • 5 Years Ago
      It's Beemer heaven!
        • 5 Years Ago
        Wouldn't Beemer "heaven" be a certain Ring in Germany? :)
        • 5 Years Ago
        Beemer heaven would be a motorcycle ride. Beemer= bike. Bimmer=car
        • 5 Years Ago
        wouldn't bimmer heaven be the romantic road to neuschwanstein?
        beemer heaven would be somewhere out on long island.
      • 5 Years Ago
      $99 bucks for 2 hours of instructor-led track time is a steal. Sign me up.
        • 5 Years Ago
        for sure! on my "to do" list for this summer!
      • 5 Years Ago
      BMW just won the 24h Race on Nürburgring Nordschleife:

      1 25 BMW M3 GT2 154 12:17.344
      2 43 Ferrari F 430 GTC 154 9:33.019
      3 97 Audi R8 LMS 153 9:32.691
      4 76 BMW Z4 GT3 152 10:37.803
      5 102 Audi R8 LMS 152 10:51.149
      6 20 Porsche GT3 Cup S 151 9:27.493
      7 26 BMW M3 GT2 150 10:52.452
      8 18 Porsche GT3 Cup S 150 10:41.858
      9 69 BMW Z4 GT3 149 10:04.650
      10 35 Porsche 997 GT3 Cup 148 10:05.529
      11 14 Porsche 997 GT3 Cup 147 9:51.098
      12 44 Nissan Z 33 145 10:15.261
      13 11 Porsche GT3 RS 145 9:56.683
      14 33 Porsche GT3 Cup 145 10:01.348
      15 133 Audi TTS 144 10:13.279
      16 117 Volkswagen Scirocco GT24-CNG 143 11:21.086
      17 9 Porsche GT3 R Hybrid 142 8:45.243
      18 28 Porsche 997 Cup 142 11:53.099
      19 50 Lexus LF-A 141 10:05.854
      20 142 Opel Astra OPC 141 11:04.473
      • 5 Years Ago
      Do want.
      • 5 Years Ago
      Anyone read Automobile mag a few months ago when Ezra Dyer went on an off-road vacation in Africa. BMW has organized a big off road excursion with driving instructors, X5s and beautiful resort locations. It costs 6x as much but trumps even this by far.
      • 5 Years Ago
      With the BMW manufacturing plant only 10 miles away, there's no way I can turn this deal down.
      • 5 Years Ago
      Going to DragonCon in ATL in September. Will blowoff 1 day of that to do this.
      • 5 Years Ago
      "...custom driving excursions"

      about damn time they got on that bandwagon. cool... just offer the flexibility audi does and you'll have a real program on your hands (in terms of trips, accommodations, and selection). oh and advertise the hell out of it, i can't believe how few people realize they could have taken this or that car out for a day, few days, week while they were in germany right from the factory.
      • 5 Years Ago
      Warning! Making a reservation a month in advance for this tour/driving experience doesn't mean anything! I had booked my tour late June for an early Aug tour, put the $99 deposit down, and scheduled my plans around this date. I live 10 hours out of state and work and go to school so this date was probably the only time I could make it for the entire year. So then I get a call today (late July, exactly a week before the scheduled time) and told my driving experience has been CANCELED because they decided to schedule another event, and only one other person was signed up. So, I had been looking forward to this for a month and a half, and made plans and reservations, and BMW decides to cancel it. Sorry, too bad, thanks. BEWARE! Your "reservation" doesn't mean anything.
        Phil Gilberto
        • 3 Years Ago
        The same thing happened to me. I gave the experience to my brother as a gift. He was flying in from Denver just for this and I got the same "cancellation" crap. They offered to pay the change fee for his flight but not for his wife (who was traveling with him). Really poor customer service. Hope they treat the car owners better than that.
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