• May 14, 2010
Jonathan Russel's 2020 Harley-Davidson concept – Click above for image gallery

It's no secret that the motorcycle industry as a whole is undergoing the same kind of turmoil as the automobile industry, and that's true for Harley-Davidson just as much (if not more so) than any other manufacturer. There's been a lot of conjecture on what the Bar and Shield brand needs to do to get itself back in order, but the one thing that remains constant is the need for interesting and desirable product.

What those products should be, though, is up for debate. Should H-D continue to focus on its core line of big-inch air-cooled V-twin machines or should it branch out even further with its lower-cost Sportster line or its high-performance, liquid-cooled Revolution-powered bikes? According to designer Jonathan Russel, Harley's future should include a major infusion of Apple.

Yes, that's Apple as in the technology company, not the fruit. Russel envisions lots of aluminum and laser etching, as seen on Cupertino's latest laptops. Also on the menu are lots of perforations with LEDs hiding underneath, which make up the tank-mounted instruments (including an interesting GPS) and the rear tail lamps. Intrigued? Check out our high-res image gallery below. Thanks for the tip, Radhika!



[Source: Yanko Design]


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    • 1 Second Ago
  • 67 Comments
      • 4 Years Ago
      Buell.

      Oops.
      • 4 Years Ago
      It's cool looking atleast..
      • 4 Years Ago
      oh well, guess them's the brakes.
      • 4 Years Ago
      HD survive (barely) because of the way their motorcycles look. They are dinosaurs with character and appeal to riders worldwide. The thing shown here will guarantee HD's demise quicker than if they built Hondas under license! Guy must have been sniffing gasoline.
      • 4 Years Ago
      Disregarding the spelling of "brakes", the designer lifted the perimeter idea from good ol' Buell. Not too far of a reach, there. Although I agree with everyone else, no way any Harley looks like that in 100 years, let alone 10.
      • 4 Years Ago
      the boffins are restless----and rigthfully so----it suuuuuuks
      • 4 Years Ago
      Looks like a TRON bike.
        • 4 Years Ago
        My thoughts exactly!!! The lightcycle from Tron.
        • 4 Years Ago
        hey if it handeled like a tron bike i would go for it . but it sure is ugly and I dont see it happening.
      • 4 Years Ago
      What makes you think a harley will look any different? They havent changed in decades now... aside from maybe V-rod, why would they drastically change in the next 10 years?
        • 4 Years Ago
        Thanks for saving me the trouble. +1
      • 4 Years Ago
      Here in Wisconsin, Harleys are sacred to a certain segment of the population. As such, Harleys in 10 years will look exactly like Harleys do now.

      90% of Harley riders here are 40+ wearing New Balance walking shoes, dad jeans, no helmet, and a t-shirt that's either miscellaneous Harley-related swag, something to do with Miller beer, an American flag, a bald eagle, an American flag AND a bald eagle, wolves howling at the moon, some other wildlife, camouflage, or hunting.

      This uniform (save for the Harley swag) looks shockingly similar to most Honda Goldwing riders.
      • 4 Years Ago
      The link I clicked on says 'What A Harley Might Look Like In 2020". Oh yeah? Well, it might not look like that, either!
      • 4 Years Ago
      Perimeter "breaks" ? Hope it gets "fixed", lol
      • 4 Years Ago
      do they spell "brakes" differently whereverthehell this ugly thing came from?

      or is this guy just dumb?
        • 4 Years Ago
        he's an art student, not an engineer. i think the answer's obvious.
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