• May 14th 2010 at 7:01AM
  • 18
Automobili Lamborghini Boutique opens in Vancouver, BC, Canada – Click above for high-res image

Lamborghini has opened a new store in the Canadian province of British Columbia. Only the retail location doesn't sell sportscars. Nor tractors, for that matter. The new boutique is the third of its kind and focuses strictly on the Collezione Automobili Lamborghini, Sant'Agata's fashion line.

The Vancouver location was opened this past Saturday by no less stylish (or important) an executive than Stephan Winkelmann, the rakish president and chief executive of Lamborghini. Situated at the city's swanky Aberdeen Centre, the Vancouver store follows those opened late last year in LA and Beijing. (Talk about a bull in a China shop. Ha! We'll be here all week.) With the Collezione, the Raging Bull brand is attempting to muscle in on Ferrari's well-worn territory with a line of merchandise sold through an expanding chain of dedicated stores. Details in the press release after the jump.

[Source: Lamborghini]
Show full PR text

Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., welcomed customers, VIPs and Lamborghini executives to the exclusive grand opening celebration of the newest Automobili Lamborghini Boutique, located in Aberdeen Centre in Vancouver, last Saturday May 8.

The boutique is the first Automobili Lamborghini boutique to open in Canada, and follows the openings in Los Angeles and Beijing in late 2009. These cities were strategically chosen for their locations as centers of luxury commerce.

"The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini vehicle: Extreme, Uncompromising and unmistakably Italian," stated Winkelmann. "Vancouver's strong luxury market makes it a proper fit for expanding our line of fashion boutiques while remaining authentic to our brand DNA."

In celebration of the opening, customers and VIPs were treated to a cocktail party and Collezione runway fashion show, featuring products from the Spring/Summer 2010 line.

Positioned inside the high-end Aberdeen Centre, the Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men's, women's and junior's collections for all four seasons. These collections include beautifully styled Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t-shirts, sweatshirts and accessories. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.

"The Automobili Lamborghini Boutique provides an outlet to introduce the brand to a wider audience of super sports car enthusiasts in Vancouver," said Asgar Virji of Weissach Performance, which owns and operates the boutique and the Lamborghini Vancouver dealership in downtown. "Lamborghini owners and enthusiasts can access clothing and accessories that epitomize the Lamborghini lifestyle and allow them to express their passion for the brand and its heritage."

Collezione Automobili Lamborghini is available at authorized Lamborghini dealers and online at http://store.lamborghini.com.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      Hope they have extensive fire insurance coverage.
      • 5 Years Ago
      I can't afford the car so I doubt I'd buy the clothes.
      • 5 Years Ago
      Aberdeen Center is in Richmond not Vancouver. If they meant the larger region then it should say either the GVRD or the lower mainland. As it stands their press release is simply wrong.
        • 5 Years Ago
        Thanks Professor.
      • 5 Years Ago
      Aberdeen Center is a Chinese mall situated in a Chinese neighbourhood full of rich Chinese immigrants (though generally not rich enough to buy a Lamborghini). The location used to house a BMW/MINI boutique of the same nature.
        • 5 Years Ago
        Yup, I've spent a decent chunk of time in the Maserati boutique they have (had? This almost looks like the same store) there that replaced the BMW/MINI boutique.
        • 5 Years Ago
        Considering what I've seen lately in Richmond, there are more than enough rich Chinese immigrants buying lambos.

        The store was previously a Ferrari maserati boutique as well after BMW/mini.

        The lambo boutique has actually been open since the beginning of the year. No idea why it took so long for them to recognize it.
        • 5 Years Ago
        I don't think this was a Maserati boutique before but a branch of one of the super car dealers in Kitsilano. Saw Maseratis, Lotuses and other cars being rotated through there over the course of it's life. I don't think this "opening" actually even involved the space changing hands. I think there's simply official Lamborghini backing for a dealer that's owned and used to space for years to get market exposure.
        • 5 Years Ago
        What you guys said. Don't know why it took them that long to notice it. Saw the boutique shop when I was back in Vancouver to watch the Olympics.

        You know the rich Chinese people in the GVR area are deemed rich enough when the car spec stand that's situated beside the two lambos(changed to different model every few weeks or something) written in English and Simplified Chinese. Simplified not Traditional. Those of you who're Asian know the significance of my emphasis on the Simplified/Traditional text part.

        Besides, considering how freakin' expensive houses are now in most any GVR city, I'm sure these 200k+ cars won't be lingering in dealer lots for long :P
        • 5 Years Ago
        WHY is the new store in RICHMOND???
        The suburbs. Bleh.

        It should be downtown... but I'm still going to it.
      • 5 Years Ago
      uhh... this has been here forever..
      • 5 Years Ago
      Sounds like a lotta Bull to me...
      • 5 Years Ago
      To me, this seems like the clearest option for auto manufacturers. There is just too much friction between dealers and manufacturers... it's only a matter of time before the middle man is cut out...
      • 5 Years Ago
      If you cannot afford the car, maybe a new shirt will do.
      • 5 Years Ago
      Ahhhh Richmond, city of the wonton, and now Lamborghinni clothing too. For those who can't afford to buy the car, enters a store of fruit of the loom shirts and hoodies, with logos embroidered on them that sell for $500. Ha ha....just another feeble attempt to make cash off of dumb people. Who has the most disposable income, kids, who will where the stuff, kids LOL.

      So assume now that every dominant dark hair, and dark eyed male child between 15-25 will be wearing this stuff.

      Weissach will be getting so many calls asking how much the real deal is for sure...LOL, I guess after they find out model cars, posters, and t-shirts will suffice.

    • Load More Comments
    Share This Photo X