Lamborghini has opened a new store in the Canadian province of British Columbia. Only the retail location doesn't sell sportscars. Nor tractors, for that matter. The new boutique is the third of its kind and focuses strictly on the Collezione Automobili Lamborghini, Sant'Agata's fashion line.
The Vancouver location was opened this past Saturday by no less stylish (or important) an executive than Stephan Winkelmann, the rakish president and chief executive of Lamborghini. Situated at the city's swanky Aberdeen Centre, the Vancouver store follows those opened late last year in LA and Beijing. (Talk about a bull in a China shop. Ha! We'll be here all week.) With the Collezione, the Raging Bull brand is attempting to muscle in on Ferrari's well-worn territory with a line of merchandise sold through an expanding chain of dedicated stores. Details in the press release after the jump.
Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A., welcomed customers, VIPs and Lamborghini executives to the exclusive grand opening celebration of the newest Automobili Lamborghini Boutique, located in Aberdeen Centre in Vancouver, last Saturday May 8.
The boutique is the first Automobili Lamborghini boutique to open in Canada, and follows the openings in Los Angeles and Beijing in late 2009. These cities were strategically chosen for their locations as centers of luxury commerce.
"The philosophy behind the Collezione Automobili Lamborghini fashion line is synonymous with the traits of each Lamborghini vehicle: Extreme, Uncompromising and unmistakably Italian," stated Winkelmann. "Vancouver's strong luxury market makes it a proper fit for expanding our line of fashion boutiques while remaining authentic to our brand DNA."
In celebration of the opening, customers and VIPs were treated to a cocktail party and Collezione runway fashion show, featuring products from the Spring/Summer 2010 line.
Positioned inside the high-end Aberdeen Centre, the Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men's, women's and junior's collections for all four seasons. These collections include beautifully styled Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t-shirts, sweatshirts and accessories. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.
"The Automobili Lamborghini Boutique provides an outlet to introduce the brand to a wider audience of super sports car enthusiasts in Vancouver," said Asgar Virji of Weissach Performance, which owns and operates the boutique and the Lamborghini Vancouver dealership in downtown. "Lamborghini owners and enthusiasts can access clothing and accessories that epitomize the Lamborghini lifestyle and allow them to express their passion for the brand and its heritage."
Collezione Automobili Lamborghini is available at authorized Lamborghini dealers and online at http://store.lamborghini.com.