• May 14, 2010
While Brilliance takes its leave of the European market for product unbecoming, another Chinese manufacturer, Great Wall, is planning to penetrate further into Europe. The company has been in global markets for about ten years and expects to ship 60,000 vehicles internationally this year, a return to its 2008 number. Some of those will include the Wingle pickup (pictured) that currently goes to Italy and Bulgaria.

Great Wall has three other offerings certified for the Euro-zone: the Hover SUV, the Florid, and the wonderfully named Coolbear sedan. Next year it will begin assembly of those vehicles in Bulgaria, but for the moment it looks like the Wingle will continue to lead the charge. Great Wall wouldn't say what the next market would be beyond "a Northern European country." That region might also give the Wingle more practice at how to cross a body of water, if you know what we mean.

[Source: Just-Auto]


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  • 29 Comments
      • 4 Years Ago
      I use this truck in China, great truck, it has Mitsubishi engine on diesel, runs great, and great MPG. It's a work horse. We put about 60000+ km on this thing, and no problems. The best one in China compare to other domestic ones they have there. Interior quality is so so, but it's a truck, what do you expect.
      • 4 Years Ago
      in big cities,such as beijing &shanghai , a decent income is 1000-2000USD per month, in other cities, 500-1000usd/m。 100$ is usually the living expenses for most college students
      • 4 Years Ago
      GREAT WALL(长城) gives its staff an average salary of 100USD per month
        • 4 Years Ago
        where did you get that information from??? any proof?
        • 4 Years Ago
        and how does that compare to the cost of living there?
        • 4 Years Ago
        several years ago,the exchange rate between USD and RMB is about 8:1.
        now, the rate is 6.8:1. and with a small adjustment in the salary, it is more accurate to replace the data $100 by $150. for a fresh college graduate, the average salary is $500,that is 3000--4000yuan。 i am a graduate majoring in automotive engineeing in JLU。what i said i think is reliable
        • 4 Years Ago
        Wow, that's pretty good. When I was in China a couple years ago most people there told me a good salary was $10 per week, ~$40USD per month.
        • 4 Years Ago
        Good luck hiring anybody to work in an auto plant for 680 yuan per month.
      • 4 Years Ago
      VW Magellan. Another complete ripoff from the best in the business; China. Don't support them, don't let them rise, not in the auto industry.
      • 4 Years Ago
      Looks like an early Toyota. Maybe Toyota sold them the stamping dies.
      • 4 Years Ago
      I see them (wingles) here in Honduras everyday. They ran for around US$15000. If you look closely from the A pillar to the back is a rip off of a Chevy Colorado / Isuzu pickup.

      I have seen chinese cars that are not more than 3 years old and already the paint in the roof is fading - you can see rust stains on them.
      • 4 Years Ago
      @ revaholic

      > I am against Chinese car companies before they are able to produce a decent looking, decently performing car.

      That's not possible. Chinese auto companies concentrate on the low-end of market, focusing on selling 50,000 ~ 60,000 Yuan cars to first time buyers in the countryside. Chinese brand cars are void in market segment above 100,000 yuan dominated by foreign brands.

      For Chinese automakers, bringing out well-engineered and well-built car is a kiss of death because no one wants it.
        • 4 Years Ago
        Heh. I posted my reply to revaholic, because I thought you had too. Oh well.
      • 4 Years Ago
      Oh jeez.

      Please, Europeans, don't buy these cars. Please let them fail.

      I'm not against Chinese car companies, but I am against Chinese car companies before they are able to produce a decent looking, decently performing car.
        • 4 Years Ago
        @hypermiler: they're quickly establishing themselves in Europe as low quality ripoff merchants. If that's what they want, then fine.

        But upon entering a new market which is utterly unfamiliar with your past performance as an automaker, perhaps an alternative strategy might be to, y'know, build *quality* vehicles? Compete with the best? Establish a reputation for engineering innovation?

        But what would I know? Keep building sh-ite cars and lorries and don't do any market research to find out what people actually *want*.
      • 4 Years Ago
      Gah! Another example of the Chinese stealing styling. The from fascia is a dead ringer for the Volkswagen Magellan!

      Compare the two.
      http://img.worldcarfans.com/2004/3/medium/3020109.001_1001big.jpg
      http://autopic.sohu.com/auto_images/piclib/19/75/Img1127519.JPG
      • 4 Years Ago
      Let's see:
      * Wingle pickup
      * Hover SUV
      * Florid
      * Coolbear sedan

      And the next market will be "a Northern European country", with hints that it's the UK.

      Anyone else notice how these offerings aren't exactly tuned to what the UK wants from a cheap vehicle? The only one that might sell in any volume is the Florid, which is an incredibly poor choice of both name (it means either sweaty, cryptic, or diseased; nothing positive) and "design" (i.e. ripoff).

      The others are minority markets that seem more appropriate to the US. Maybe they thought "Well, they speak the same language -- so they ought to buy the same cars." And somebody forgot to check.

      Why?
      • 4 Years Ago
      Great Wall have recently started selling these cars in Australia too, specifically 2 versions of the pickup truck plus the SUV. Their ads are ok ("its not good at all, its Great","Great Wall Motors. The Great Cars Of China" and some stuff like that) but the cars themselves are ugly and crap.
      • 4 Years Ago
      They seem to be quite optimistic.
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