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Click above to watch the video after the jump

Minivan commercials typically showcase to potential customers as many creature comforts as possible in the span of 30 seconds. That makes perfect sense, right? Chrysler uses just such a time-tested formula for its latest Dodge Grand Caravan commercial, but there is a bit of a catch. See, while the ad shows off the Grand Caravan's FLO TV, voice activated navigation and available WI-FI hotspot tech, it also appears to have been written by the Mad Hatter.

The ad is called Turncoat, and the tagline is, "It has everything, so you can do anything." So far, so good. But wait. A bunch of guys are driving through the desert in three black Caravans on the way to the emergency room. Apparently, the world is looking for surrogates. Weird. We can't even begin to understand what the hell is going on here, so we're going to let you hit the jump and view it for yourself. And if you get it, feel free to explain it to us in the post-jump comments.

Added bonus: Check out the second, equally puzzling Grand Caravan commercial after the jump. The spot appears to be a cross between West Side Story and CATS, the musical. Seriously.

[Source: Chrysler]





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    • 1 Second Ago
  • 111 Comments
      • 4 Years Ago
      I like it. I have no idea what the hell is going on. It is weird, smart, and it makes me completely forget about the Mini-van I just saw. A woman in Mom jeans in the drivers seat and a load of short-short wearing kids yelling "we want Ice-cream" in the back. I do wonder, what will happen next?......I'm sure if you pay attention to all the clues, dialog and scenery, you could figure it out. I however am NOT that smart today.
      Parent-of-4
      • 4 Years Ago
      Perhaps the minivan itself is the "surrogate"? Soccer moms have their old minivan. Hockey dads have their Chevy Suburbans. New crossover vehicles are attempting to appeal to both. We are searching for the perfect surrogate of the functionality of the minivan and the power of the Suburban, the landscape is getting blurred with alternatives, but no longer! Then there's also the hundreds of thousands serving overseas is desert areas who will be looking for a cool and powerful vehicle to buy when they come home to their families. Very clever commercial.
        Parent-of-4
        • 4 Years Ago
        @Parent-of-4
        Surrogate: –verb (used with object)
        to put into the place of another as a successor

        Parent-of-4 appears to be onto something.
        Parent-of-4
        • 4 Years Ago
        @Parent-of-4
        That would make sense. Their reference to "the latest wave disappears into the populus" could refer to all the crossover vehicles, of which none really stand out as the leader as Chrysler once did in the minivan market.
      • 4 Years Ago
      Extremely interesting ads for an extremely boring product - creative genius!
      KSAntiquer
      • 4 Years Ago
      I think they are smoking CRACK! Really so you can do anything like make a FOOL out of yourself in a comercial????
      • 4 Years Ago
      Actually, I like these ads, making them like product placements in a movie setting.
      • 4 Years Ago
      brilliant
      • 4 Years Ago
      I don't think they're meant to mean all that much.

      They're funny, and illustrate the tag line.. you can do anything you want with 'em.
      • 4 Years Ago
      Not only Chrysler sucks in making cars, they proved once again that they suck in everything else...
      • 4 Years Ago
      Get everyone talking. Ad is a success.

      Duh!
        • 4 Years Ago
        Christ, I thought no one would say it...


        ps. These aren't the worst commercials I've seen.... by a longshot. Take Acura's crap for example... (shameless plug)

        http://trustedcarsalesman.blogspot.com/2010/05/driven-by-mediocrity.html
        • 4 Years Ago
        One thing is people talking about campaign, another thing is what they say. In this case, will it be something any automaker wants to be related to?
        "Just about _any_ publicity is good (for business)" works in entertainment, I don't think it applies to cars.
        • 4 Years Ago
        Al: the ad talks about the vehicle.

        I guess I should've been clearer. The ad's success is two step:

        1. get people talking about the ad
        2. people who've heard about the ad will be unable to resist taking notice of it when it airs on the TV

        By this psychological method, Chrysler has a very successful ad campaign.

        The other part of this is that people will be watching Chrysler for their *next* round of ads because they're entertaining -- whether or not people understand them or like them.
        • 4 Years Ago
        "2. people who've heard about the ad will be unable to resist taking notice of it when it airs on the TV"

        The "any publicity is good publicity" principle works for small purchases that people can make impulsively, because they just *have* to see what the buzz is about (food, drinks, entertainment products). But people who see the Chrysler ad and hear a friend say "oh God, I hate this stupid sh!t" aren't going to go blow $30-40K on a minivan out of curiosity.
      • 4 Years Ago
      And so what is an add for? I think its doing its job your talking about it your talking about DODGE mini van!
      oldlady48
      • 4 Years Ago
      I say as a former minivan lover and no longer need a minivan. Loosen up - don't take yourself so seriously. It's JUST a commercial. Like black licorice it's not for everyone...move on. But it is creative. Compare it to some of the Jack-in-the-box commercials. The one thing it did was fget us talking. Isn't that what it's supposed to do???
      • 4 Years Ago
      If people are talking...then it's working. There are 70+ comments so far on this site - about a Caravan commercial for gosh sakes! - it's all free and gives the ad even more exposure.
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