• May 13, 2010
2010 Ford Flex Ecoboost – Click above for high-res image gallery

Despite its many functional charms, the U.S. car market has simply never warmed up to the Ford Flex in the two years it has been on sale. Nonetheless, Ford will persevere with the big wagon even after the all-new Explorer goes on sale later this year. The Flex and Explorer will share much of their underpinnings but will be marketed to different audiences.

While the Flex is promoted as a crossover, the Explorer will apparently be targeted at its traditional SUV audience. The styling of the Explorer will be more in keeping with the high-riding SUV aesthetic than the tall station wagon Flex. The Flex may not have the kind of sales volume that Ford had hoped for, but those that are being sold are going at higher transaction prices with lots of options so the automaker is likely making money on the vehicle.



[Source: Detroit Free Press]


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  • 42 Comments
      • 4 Years Ago
      From the middle of the 2nd door to the back of the car, I hate the Flex. Looks elongated in a bad way. Like a stretched limo-look gone wrong.
        • 4 Years Ago
        I think that it looks better than the door-stop shape, with the angling up waste-line, that so many cars are going to these days, like the Honda Fit, Mazda whatever, ...
        • 4 Years Ago
        Yeah, even though I live not too far away from where it's built, my wife couldn't get over the "it looks like a hearse" comment from another lady friend. If I bought it, she would refuse to drive or be seen in it. I thought about taking her up on that deal but in the past her stubbornness has cost us big. I bought a Vmax instead which has already set her bitch meter off the scale. Buying the Flex would give her the justifiable homicide excuse and she would deride great pleasure in driving me to the grave in one just to prove her point.
        • 4 Years Ago
        If your car has a waste-line do you take it to Roto-Rooter for service?
        • 4 Years Ago
        When it first came out, I definitely wasn't a fan of the Flex. As time went on, and when I saw more on the road, I definitely took a liking to it. I actually tried to convince my dad to take a look at one when it was time for a new vehicle. My mom didn't like the distinct styling, so they didn't end up getting one.
        • 4 Years Ago
        Looks like a hearse.
      • 4 Years Ago
      I quite like this car - utilitarian and full of personality. Great alternative to minivans for those in need of a people hauler. I hope Ford doesn't kill it any time soon.
      • 4 Years Ago
      I wasn't sure about the Flex until I rented one for 2 weeks during a family vacation. It's roomy, handles pretty well, exterior is pretty distinctive (imo), and fit and finish is actually pretty good. It has all the space of a minivan, but with large wagon looks. I would imagine this is something akin to what Chrysler was going for with the Pacifica, or MB with the R-class. If I were in the market for a minivan or SUV, I'd seriously consider the Flex.

      As for the comment that the Mini Clubman is basically the same thing, you're smoking something crazy. They may bear a superficial resemblance, but the similarities really end there.
      • 4 Years Ago
      I'd buy a Flex tomorrow if they would lower the price. I've looked at these for the last two years. This is the perfect vehicle to move mom, dad, three kids, and the beagle around comfortably. The ecoboost option would be nice option as far as the old man is concerned, tough sell for my wife. However, even I think 30 - 40k for a family hauler is too much of this guy's expendable budget. Until I see a vehicle that overwhelms my feelings about starting over with car payments. I'll keep driving the old family hauler - unless something comes along that I feel is too good of a deal to pass up. Lower the price, or offer some attractive rebates, and I would consider. Are you listening Ford?
      • 4 Years Ago
      Personally, I like the Flex a lot. The exterior is fine if you forgo the Mini-esque white roof, and the interior is GREAT! Add the EcoBoost engine, and you have a real nice vehicle, at a doable price. Haven't tried out the Lincoln version yet but assume it's even nicer.
        • 4 Years Ago
        I agree - skip the off color roof and this is a decent looking ride. If I was in the market for a 7 seater I would be considering the Flex.
      • 4 Years Ago
      This car is not worth 30 something grand.
      Like when the retro'd the thunderbird...40 grand?
      Make the mustang 40k and you don't get a hit.
        • 4 Years Ago
        40 grand used to be exclusively Lincoln territory.

        Now not only is Mercury starving to death, because FoMoCo won't feed it...

        But FORD blue oval brand cars are breaking over the 40K mark.

        Taurus SHO, Flex with options... a fully loaded Mustang GT, (not even a GT500... a GT.)

        All at or above 40 grand.

        And far too many CUVs with seemingly slim differentiation, yet comparatively few differentiated cars... just redundant cars or gaps in their lineup.
      • 4 Years Ago
      Dump the Flex.
      • 4 Years Ago
      The Flex is one of those type of vehicles where people either love it or hate it, no in between. I love the looks of these but it is way too much room for a 20 something such as myself with no children. But I see a lot of families and old guys (the ones who use to buy those conversion vans) with these.
      • 4 Years Ago
      I can't say enough how much I love the interior and amenities of the Flex (and MkT for that matter). It has it all, in just the right places. BUT I totally dislike the exterior of each. The Flex is trying too hard to be young and trendy when it's demographic is probably more refined. And the MkT (minus it's sleek hood/grill) looks like a hurse! That said, both are miles ahead of the old Freestyle.

      My wish: That Crysler/Fiat would revive and revamp the Pacifica; which I think innovated the crossover segment.
        • 4 Years Ago
        I always liked the Pacifica. And damn they are popular around where I live.
        • 4 Years Ago
        Oh, nevermind. I get you. I was thinking you were referring to something having to do with Hurst. Like a one-off or showcar or something.
      • 4 Years Ago
      The few Flexes I've sold were to people who are totally in love with them after the first week. The drive whens customers over. Its just a matter of getting people to test one.

      Incidentally Ford really should get credit for not doing a huge profit eating discount just to get the numbers up.

      Mark
      • 4 Years Ago
      I think the Flex would have sold better if it didn't have the off-color roof and the creases (strakes?) that run down the body. It looks too much like an old station wagon or something, whereas it would probably have done better if it tried to pass itself off as more of a simple boxxy suv (like a scion xB, but less ugly and more useful). I also wonder if it would have benefited from available sliding doors, like a minivan. After all, it's essentially a family suv/minivan replacement and those sliding doors are the best feature of a minivan.

      Overall, I pretty much knew from the start that this wouldn't sell. Same with the Mercedes R-class. They might be great family vehicles, but the styling is just too weird for most people.
      • 4 Years Ago
      The Flex is a fine car, but looks too much like a giant Mini. The Countryman will fill that role, so it's time for a restyle. Give me the size of the Flex with the eco-boost engine but the looks of a 1970 Chevelle Wagon (but call it a Country Squire) and I'm in!
        • 4 Years Ago
        Americans don't want wagons, big or small. They want SUVs. And Ford can call this a crossover all they want but that won't make it any less of a wagon in the eyes of consumers. Ford is (and has been) wasting their time with this Flex unfortunately. But hey, you gotta give them credit for trying something new. And they know it's dead. All this article does is provide corpspeak for "we'll probably run out the clock on this one without really committing publicly one way or the other."
        • 4 Years Ago
        That might be an interesting idea. Everybody's doing retro ponycars but nobody is doing a retro wagon. Hmmm...
        • 4 Years Ago
        The Chrysler PT Cruiser, Chevy HHR, and to a lesser extent, the Dodge Magnum, could be considered retro wagons.
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