• May 12th 2010 at 10:28AM
  • 44
Cadillac CTS-V commercial – Click above to watch videos after the jump

Cadillac's crest has lost the ducks and crown, but the brand has gained a tagline: The Mark of Leadership. To help it acquire the followers it needs to make leadership useful, Cadillac has let loose three commercials for the CTS-V, CTS and SRX to help you join the cause. There's a bit of that quick cut and bright-lights-big-city vibe from the Kate Walsh commercials of yore, but they let the vibe and the cars do to the talking this time and somewhere along the way they picked up a pretty good music supervisor. Follow the jump to check them out.

[Source: Cadillac]

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    • 1 Second Ago
      • 5 Years Ago
      I like these commercials but I think they have produced some far better ones in the past. Some of my favorites were the

      Crest one:

      The Heart one:

      and the Escalade super bowl commercial is one of my personal all time favorite commercials:

      I think all these truly spoke to what Cadillac is all about, these new ones thought are a great step into infusing some modern twist to go along with their arts & science style. They just need to put back some of the class they had before and they will have great commercials.
      • 5 Years Ago
      That's what you are supposed to do with halo cars...
      • 5 Years Ago
      Cool commercials, but I long for a little Led Zeppelin.
        • 5 Years Ago
        Ooh yeah. Ooohoooh yeah.

        I loved those commercials.
      • 5 Years Ago
      The first commercial isn't too bad, but none of them scream class. None of them even utter it. I though that was what Cadillac was about.
        • 5 Years Ago
        "Welcome to the world of men, men."
      • 5 Years Ago
      They work. They make the cars looks cool, and like Ramsey said they let the cars do the talking.
      • 5 Years Ago
      The ad campaign is the main topic of today's Autoextremist, written by longtime GM ad man Peter De Lorenzo (whose dad also was the GM VP of public relations for over 20 years, from the late '50s through the late '70s):


      A big thumbs down from PMD.

      Also, this campaign was created by the same copywriter/art director team that did the current Jaguar ads (like the one for the XF). Uh-oh.
        • 5 Years Ago
        I very much like the current Jaguar ads. They are the only good Jaguar ad campaign I can remember in my entire lifetime.
        • 5 Years Ago
        Also, the autoextremist argument isn't about the ads, it's that he doesn't think Cadillac is any good (that is you must "believe it", not just "say it"). That's a fine basis for a personal opinion, but it doesn't make a good critique.
      • 5 Years Ago
      I like the emphasis on the Caddy badge at the start of these commercials.

      I really wish they'd hire someone else to do the SRX ads though. It's a CUV yet they never seem to focus on the cargo capacity or rear passenger space. Just showing the same dash and nav system that could be from the CTS sedan. Those of us who purchase CUVs and SUVs want to know that we can toss stuff like bikes in the back or that our kids/friends can actually sit in the rear without worries of leg and headroom issues.
      • 5 Years Ago
      They all end too abruptly. Other than that, I think they're pretty entertaining.
        • 5 Years Ago
        You're right... it seems that Cadillac will have to go back to the 'Ring in the CTS-V SportWagon and squeeze an extra second from it to claim world's fastest wagon. Judging by how effortless the sedan's lap was, that shouldn't be much of a problem.
        • 5 Years Ago
        I agree, I like the use of the "exploding" emblem and the jump cuts, but they should ad a few static or longer cuts so its a little less frenetic.

        Also, I had thought the Panamera had taken the crown away from the V.
        • 5 Years Ago
        Cadillac probably has an argument -- the Panamera is not a sedan but a five-door.
      • 5 Years Ago
      CTS-V ad, best of the bunch.
      • 5 Years Ago
      I have no idea what they are trying to say, or who they are trying to say it to.
      While there IS some cool effects in these commercials, I find myself watching them and then being left with the feeling that I'm not quite sure what I just saw. Too much, too fast.
      Maybe if they simply slowed the commercial down, it would play better.
      IMO, Cadillac should be trying to convey a more classic message to a more upscale audience. This stuff looks more like the kind of weird crap that gets flashed on screens at dance clubs.
      • 5 Years Ago
      I agree with Mr. De Lorenzo completely. And I can't remember anything bad about the XF ads. I'm going have to go reacquaint myself with them I guess.
      • 5 Years Ago
      I like these ads, I do agree they're abrupt and fast-paced. I hope all their ads all going to be that way. I like how the Cadillac logo with the model name explodes at the start (a "look inside this one" metaphor) and comes back together at the end. I really like how the Caddy logo tilts and somehow turns steel grey (the color of the cars) at the end.

      I forgot how much sexier the SRX instrument cluster is than the CTS one. No wonder GM can't get people to buy the CTS wagon over the SRX.
        • 5 Years Ago
        I didn't mean to say "I hope all their ads are that way", I meant "I hope not all their ads are that way". It's good at times, but you can't use jump cuts every time or it will get old.
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