• May 12th 2010 at 7:58AM
  • 27
Infiniti FX Limited Edition and the Bell & Ross BR03-92 Instrument Phantom Infiniti – Click above for high-res image gallery

Think of automotive brands associated with aviation, and what comes to mind? Saab and Spyker first and foremost (which may or may not be coincidental since the two are now under common ownership). Maybe BMW, Mitsubishi, and Fuji Heavy Industries (makers of Subaru vehicles)... but Infiniti would be a bit of a stretch. In the watchmaking sphere, Bell & Ross are synonymous with aviation, known as they are for producing timepieces designed after airplane instruments. Now the two brands have teamed up for a very limited edition wristwatch.

Complimenting the FX Limited Edition recently released (and almost already sold out) in Europe, only 100 examples of the BR03-92 Instrument Phantom Infiniti wristwatch will be produced, available only through Infiniti Centres in Europe. The timepiece features a 42-millimeter case coated in black carbon powder, black dial and purple accents, supposedly in compliment of Infiniti's brand color. (News to us.) Each example will be individually numbered and fetches a princely sum of £2,809.97 in the UK, equivalent to $4,145. Details in the press release after the jump.

[Source: Infiniti]
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ROLLE, Switzerland (May 11, 2010) – Infiniti, the luxury automotive brand from Japan, has announced the arrival of the Limited Edition BR03-92 Instrument Phantom Infiniti wristwatch, engineered by the Swiss specialist watchmaker Bell & Ross. Just 100 examples are being produced, and will be offered only through Infiniti Centres in Europe.

The launch of the exclusive timepiece, an elegant accessory for the discerning Infiniti customer and the watch collector, marks the collaboration of two brands which are synonymous across the globe with exceptional performance, craftsmanship, precision, and modern luxury.

The special edition BR03-92 Phantom Instrument has been designed by Bell & Ross to commemorate the recently revealed Infiniti FX Limited Edition performance crossover, restricted, just like the watches, to only 100 individually-numbered examples worldwide. However, such has been the extensive demand prior to the release of the watch, that only a handful remain.

The parallels from the fusion of Infiniti and Bell & Ross are clearly evident in the appearance of the piece. The black carbon powder finish, which encapsulates the 42 mm case, resembles the graphite finish applied to many exterior parts of the Infiniti FX Limited Edition and is just as beautifully-crafted. The seconds hand which sits on a galvanic black dial, is lined with a distinct purple coating, the same colour which lies at the heart of Infiniti's brand identity, and can be seen everywhere from the instruments of the car to furnishings inside the Infiniti Centre.

Whilst on the move, it is all about the ownership experience which is personal and exclusive: the rear of each the 100 pieces has been engraved with the Infiniti signature and is complemented by an individual number of the edition within the BR03-92 Instrument Phantom Infiniti series.

Jim Wright, Vice President Infiniti Europe, explains: "The limited edition BR03-92 Instrument Phantom watch is a perfect tribute to the core qualities of Infiniti. It is also about offering the Infiniti owner something truly special and individual which we are able to achieve through this exceptional timepiece."

The BR03-92 Instrument Phantom Infiniti watch goes on sale on 01 June 2010 at a recommended retail price (RRP) of £2,809.97 and is available for purchase from all European Infiniti Centres. For their locations which range from Barcelona to Bucharest, see www.infiniti.eu.

Movement: Automatic mechanical ETA 2982.
Functions: Hours, minutes and seconds (all central hands). Date with quick correction.
Case: Diameter 42mm, 316L glass bead blasted steel with black 'carbon-powder coating' finish, and winding crown.
Back: Screw-down, stainless steel with engraving of the Infiniti signature and adjacent personalised limited edition serial number (1–100). Bell & Ross insignia etched below.
Dial: Galvanic Black. Infiniti purple-coloured seconds hand. Numbers, indexes, and photoluminescent finish for optimal night reading. Circular window for date display.
Glass: Anti-reflection sapphire crystal.
Water-resistance: 100 metres (10 bar).
Straps: Heavy-duty synthetic black fabric or rubber.
Reference: BR03 PHANTOM
Price: €2,809.97
Unique edition of 100 examples

About Infiniti

Infiniti's global line-up includes models such as the Infiniti G sedan, coupe and convertible, the all-new Infiniti M luxury sedan, Infiniti EX compact crossover, Infiniti FX performance crossover, and Infiniti QX full-size luxury crossover. Infiniti currently has over 250 retail outlets worldwide. More information about Infiniti can be found at www.infiniti.com.

About Bell & Ross

Bell & Ross is the luxury French-Swiss watch brand that develops timepieces for professionals which are inspired by dashboard instruments. Famous for its Instrument BR 01 timepiece reminiscent of the cockpit of a plane, the brand has always been faithful to their philosophy of "function initiates form". More information about Bell & Ross can be found at www.bellross.com.

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    • 1 Second Ago
      • 5 Years Ago
      • 5 Years Ago
      The only thing weirder than all the tie-ups between watch-makers and car-makers... is this site's dedication to covering them.
      • 5 Years Ago
      I had a Bell & Ross Space 3. Loved the watch, but it kept horrible time, even after I had it serviced. Sold it on Ebay.

      They are cool, but there quality is not anywhere near the 5k level. Go for an IWC at that price point.
      • 5 Years Ago
      Seeing the second picture makes me want to unscrew that screw.
      • 5 Years Ago
      If I could afford a Bell and Ross watch, which are like at least 5 grand for non special edition models, why would I be driving an Infiniti?
        • 5 Years Ago
        well put - though it kind of makes sense - anyone actually buying an FX clearly is not making good decisions.
        • 5 Years Ago
        The words "Jet set" and "Infiniti" just don't quite seem to belong together.

        • 5 Years Ago
        Right on... My first thoughts were "Great move for Infiniti, Awful for Bell & Ross". What little respect I had for B&R is now gone.
      • 5 Years Ago
      what an ugly ass car.
        • 5 Years Ago
        I disagree

        that is one of the best looking CUVs ever created
        and it's also one of hte most fun to drive, right alongside Porsche, just better looking and more reliabile
      • 5 Years Ago
      talk about marrying down...
      • 5 Years Ago
      Wait, BosGav, are you saying that the Rolex may be a copy of the B&R?


      • 5 Years Ago
      I don't understand the appeal of B&R watches (other than styling). B&R don't even make their own movements. The movement used in this watch is a highly regarded ETA-2982 but is made by ETA, a subsidiary of Swatch.

      If you want a watch using an ETA-2982, a better choice is an Omega with the revolutionary Omega designed co-axial escapement. You can read about it here:


      Omega is a subsidiary of Swatch by the way.

      • 5 Years Ago
      Who wears a watch anymore. The Cell works better. Waste of...time.
        • 5 Years Ago
        That statement says so much about you.

        Are you wearing cargo shorts and a Hanes white tagless T-Shirt too?

        A fine timepiece is so much more than just an intrument for telling time, although, this is still the most important task that the watch must accomplish, and should do so flawlessly. If you truly don't understand that fact, then please by all means continue wearing your digital calculator watches, casios and fossils. Save the real timepieces for people who will appreciate their quality.
        • 5 Years Ago
        That statement says so much about you.

        Are you wearing cargo shorts and a Hanes white tagless T-Shirt too?

        A fine timepiece is so much more than just an intrument for telling time, although, this is still the most important task that the watch must accomplish, and should do so flawlessly. If you truly don't understand that fact, then please by all means continue wearing your digital calculator watches, casios and fossils. Save the real timepieces for people who will appreciate their quality.
        • 5 Years Ago
        Okay, but what if you like fossil watches because they provide reasonable looks for a reasonable price? I'm not at a point in my life where I can afford even a 500 dollar watch. You have any alternatives that are reasonably classy/quality/cheap? or can i only pick 2 of those, as is usually the case.
        • 5 Years Ago
        I by no means meant to imply that those are poor watches and should not be worn, but rather I was more noting his point that why spend money on a watch when you just can look at your cell phone. If I am in a meeting, it would be quite unacceptable for me to reach into my pocket, remove my phone from its sleep mode, so that I can check the time. A watch is a near invaluable tool, yet its value is still totally dependant on its ability to tell me the correct time. Many watches have lost their ability to tell me what time it is, so that it can focus its efforts on telling everyone around me how outrageous and expensive it is (or wants you to think that it is).

        I personally have no problems with watches at any cost, as long as they properly do their job. Timex, Casio, Fossil ect, are all fine watches as long as you understand what you are purchasing. If you want classy, you need to realize what that is. You can not buy class. Class and style come with knowing how to present yourself. Wearing a watch that becomes the focal point of your dress, will almost undoubtedly move you out of the group that would be considered classy and well put together. Cheap is a relative term that comes with an individuals financial status. If you are looking at watches under $100 there are plenty of options. That brings us to your final criteria, quality. Quality is the only criteria that you stated that isn't opinion based. You will most often find quality in watch brands that have been around for long periods of time, that stand behind their product and keep their designs simple.
      • 5 Years Ago
      Bell & Ross is a bad watch company. They charge so much but their timepiece aren't even in house. For that money you can get an in house breitling b01, even thought msrp is 5k.
        • 5 Years Ago
        Well actually, any watch above about $15 is jewelry, given that you'd pick something more than the absolute most basic timepiece because you'd want to look good/match your outfit/show off some bling. That said, it's not easy to find a reasonably accurate and reliable automatic timepiece for
        • 5 Years Ago
        Any watch over $100 is not a watch anymore - it's jewelry. Which means it's all marketing BS, including trying to get the market to give a fig about the provenance of the watch.
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