• May 11, 2010
Porsche plans to grow quite a bit between now and 2015, with a goal to hit 150,000 global sales. That's about twice the German sportscar maker's 2009 totals. That sounds like a very tall order to fill, but Detlev von Platen, CEO of Porsche Cars North America, reportedly told Automotive News that the task could be accomplished with the help of Volkswagen technology. Von Platen says that a decision on future technology synergies won't be made for another six months, and added that those decisions won't be announced until a much later date. Von Platen says, "It makes sense to think about some synergies in terms of research and development, and these discussions are taking place at the moment with VW."

While we're sure that diehard Porsche fans will likely be less than pleased with the prospect of VW-infused Porsche products, the fact is that we've been living with just such an arrangement for some time. In fact, such such synergies have existed since the founding of the two companies, with the 914 (seen above) being the most well-known example of platform sharing. And, as you likely know, the Porsche Cayenne currently shares a basic platform with the more spartan Touareg, so the well-trodden path has already been laid for future sharing. Among the items that could be shared are fuel efficient powertrains and possibly even additional platforms.

But a quick glance at VW's current stable of vehicles doesn't show too many (if any) platforms that would be suitable for Porschification. One vehicle that has been rumored at Porsche is a sub-Boxster ragtop that could help the automaker boost sales while also increasing the company's overall corporate fuel economy. A VW concept that could fit nicely is the adorable little BlueSport from the 2009 Detroit Auto Show. That concept, which VW says will hit 57 miles per gallon on the Euro driving cycle, even featured a mid-engine layout; a staple of the Boxster and Cayman.

[Source: Automotive News – Sub. Req'd]


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  • 16 Comments
      • 4 Years Ago
      NOOOOOOOOOOOOOOOOOOOOO!!!!!! Porsche has nothing to gain from a reputation/racing standpoint from VW. Last time these two designed a car it was the 914 which to most porsche people is EASILY the WORST Porsche ever made. It looked like crap, it was slow, and unreliable. I'll admit they did well with the SUV but thats cause porsche took the suv and put all of its own equipment in it. VW needs to quit trying to combine its products with porsche. I never would by a VW just becuase they don't offer anything cool(yes that includeds the GOLF).
      • 4 Years Ago
      Expect a Porschified VW Tiguan. Competing to the Mini Countryman, BMW X1, and future Alfa, and less so the Mercedes GLK
        • 4 Years Ago
        One Porsche SUV is quite enough... really, does Porsche need to be everything to everyone? I don't think so.

        Honestly, isn't that what the Audi Q series is for?

        Diluting the brand isn't necessarily the wisest course.
      morgan plus four
      • 4 Years Ago
      Sounds perfect. Early Porsches were simple, good looking and a ball to drive. Along the way they got complicated and expensive. I don't need top go 150mph. The VW Bluesport looks great

      The 914 was a perfectly beautiful car.
      • 4 Years Ago
      I'll speak up for the original 914's and the possibility of a successor. I had a new '71 1.8 and then a new '73 2.0. At the time, there was nothing like a 914. The two-liter was a quick car for it's time, and was a tremendously practical cruiser with its two trunks and (with the optional center pad) could carry a third passenger surprisingly well because of its width. It especially distinguished itself by it's high 5th gear which allowed high speed cruising that few relatively inexpensive cars could match. It's looks are a matter of taste, greatly improved by adjusting the front torsion bars to bring the nose down. A front air dam along with the lower nose made a great difference in appearance. Not perfect cars, but great fun and sophistication for the time. Surprisingly crude to drive now, but a revelation back then. My only regret was passing up a chance to buy one of the last 914/6 GT's from a dealer at a significant discount because I thought it was just more than I needed. Looking back, I underestimated my needs.
      • 4 Years Ago
      I don't think there's anything wrong with Porsche making use of VW's FSI/TSI direct-injection technology, even if they use it in engines of their own layout. Nor do I think there's anything wrong with Porsche making use of VW's DSG transmission technology, either.

      I doubt we'll see a Golf with a Porsche badge on it. I don't think you're going to see a Porsche 911 TDI, either.

      I could see a mid-engine car like VW's Bluesport having a Porsche badge on it.
      • 4 Years Ago
      Newsflash: Porsche and VW already shares some technology.
      • 4 Years Ago
      I don't really care what Porsche does, as long as they keep making cars like the GT3 and GT3 RS then I'm happy. Everyone complained about the Cayenne when it first came out but it only meant better 911s for the real Porsche enthusiasts :)
      • 4 Years Ago
      I think it might do Porsche some good to have its business model turned on its head. Personally I think they have spent too much time making sure that the model line keeps the status quo in place. It's always been the 911, and other cars. I'd love to see Porsche allow the Cayman to compete with the 911 on its own merits. Where is my Cayman GT2?

      Since Porsche can't seem to do this on its own, it will probably fall on VW to add some new diversity to Porsche's lineup. If the only DNA thats taken up is to do away with making 50% of the car you want optional (and easily adding $10K to the bottom line), then i'm all for it.
      • 4 Years Ago
      Can't wait to see what the new Porsche looks like!
      • 4 Years Ago
      Fans might be thinking in terms of a sub-Boxster sports car, but I'll bet Porsche is thinking in terms of more SUVs and sedans.
      • 4 Years Ago
      It would be really awesome if they brought back a new version of the 944/968 with a longitudinal turbocharged 4-cylinder driving the rear wheels...
      • 4 Years Ago
      Audi's E-Tron/R4 would be a prefect 904 GTS
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