• May 11, 2010
2010 Porsche Panamera – Click above for high-res image gallery

There are a some Porsche enthusiasts who feel every Porsche should have a boxer engine in the boot, but each and every month the sales totals tell us that customers are far more interested in vehicles they can live with on a daily basis. The large-and-in-charge Cayenne is a perfect example. It's certainly not a 911 at five-feet tall and 4,400 lbs., yet the big SUV continuously sells in higher volume here in the U.S. than its sportier stablemates.

With Porsche in the middle of changing over to the 2011 Cayenne, the 911 and Cayman/Boxster had a solid opportunity to come out on top, but April's sales figures shows that the newest of Porsches, the four-door Panamera, shot right to the head of the class. The decidedly front-engined, boxer-less Porsche Panamera routed its stablemates with 678 sales, the big sedan's best month yet. Those 678 sales are nearly double that of the 911, its next closest competitor in the Porsche line-up.

But while the Panamera can hang its hat on a very nice April, we're thinking the big Porsche's days as sales leader are numbered. Since the outgoing 2010 Cayenne averaged about 800 sales per month last year, our money is on the 2011 model to take its U.S. sales crown back in the next month or two.



[Source: Porsche]


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  • 65 Comments
      • 4 Years Ago
      Good. That means more development bucks for the Cayman, Boxster, 911, and the hopefully-coming-to-the-US baby Boxster.
      • 4 Years Ago
      I know the purists hate it, but I actually like this thing. Granted, I'll never buy one, because it costs more than my annual household income, but it doesn't bother me that it's on the road...
      • 4 Years Ago
      If you had a dead donkey and Porsche stuck a badge on it it would still sell!
      • 4 Years Ago
      SHUNKATHON!!! Ah LOVE eet.
      • 4 Years Ago
      W00T, no one knows their customers like porsche knows their customers... hell... no other brand is as appropriately positioned. organic growth in previously unthinkable sectors to continue to support enthusiast offerings. brilliant, brilliant, brilliant.
        • 4 Years Ago
        "to support enthusiast offerings. brilliant, brilliant, brilliant."----------------did you even read the article? It's about SUVs and 4 door family sedans, what enthusiasts are you talking about.
        • 4 Years Ago
        @Sea Urchin: the Panamera is the best sports sedan of the world (faster 'round the 'ring than a CTS-V) and the Cayenne Turbo is the SUV with the sportiest handling. The Turbo S version could even be the fastest production SUV.
        BTW, did you know that the Cayenne won rallyes?
        • 4 Years Ago
        @ Sea Urchin

        Try being less deliberately cantankerous and read what people are saying, it's super simple:

        Porsche. is. selling. non. typical. Porsche. products. which. fills. coffers. and. lets. them. continue. to. sell. and. improve. enthusiast. offerings.

        Looks like you're having another ID 10 T error.

      volksrodrkt
      • 4 Years Ago
      Ive owned 2 porsches in my life and I do miss them.....now at 44 I find myself at the middle age part of life and wanting to turn back the clock.Last time I had a porsche I was 18,I had one before that too and NO MOMMY AND DADDY didnt buy it for me,I opened my business while in highschool and Im still open but this car in the story is nothing Id ever want in 10 lifetimes.......911 all the way.
      playerbigb
      • 4 Years Ago
      678 sales to date is news worth mentioning?! Must be a slow media day!
      • 4 Years Ago
      The first pics of this car looked really ugly, then I read its specs and I didn't care how it looked.

      Then, my BMW/Porsche dealership had one, and I was able to test drive it. It's a great car. Looks a lot better in person. The interior is fabulous. And it handles well. Definitely check it out at your dealership when you have the chance, you might change your mind.

      I wouldn't compare a Panamera with an M5. It's definitely a class or two above the M5, especially the interior. it's hard to describe the difference... The M5 feels like it was designed with cheap parts replaced with costly luxuries. The Panamera interior feels like it was designed with luxury from the get go.

      • 4 Years Ago
      LOL. And how many people said it's ugly and will never sell? Everyone's an expert...
      Tim
      • 4 Years Ago
      I don't get it....

      If I wanted a 4 door sports cars...I'd probably buy an M5...

      If I wanted a porsche...I'd buy a 911....without question...


        • 4 Years Ago
        @Tim
        To be fair, a lot of wealthier folk have more money than taste. Therefore, a sports sedan that's fallen headlong out of the ugly tree and smacked in to every branch on the way down would naturally sell very well. *coughs*
        • 4 Years Ago
        @Tim
        @Tim - no, you don't get it. Let's try that again.

        "If I wanted a 4 door sports cars...I'd probably buy an M5...

        If I wanted a porsche...I'd buy a 911....without question...

        [If I could afford either a 4 door sports car, and, by proxy already had a 911, i'd probably buy a Panamera, without question]"

        There, it's fixed, the error in your calculation is that you're not talking to the people buying these things, who have the means, and prefer to stay within the brand when possible. It's organic growth and it's been the most impressive move porsche's made so far. (from a business standpoint, and brand, as it allows them to keep producing and improving the cars that put them on the map).
        • 4 Years Ago
        @Tim
        But there are soo many M5s and E55/63s. These people want to try something different. Something more expensive and more exclusive. Its a new car. IT will be interesting to see how long it remains Porsche's best seller. I am surprised that it sold this many, though.
      • 4 Years Ago
      A stock Panamera competed in One Lap of America and did quite well. It is great to see that Porsche hasn't forgotten to overengineer its road cars to withstand competitive use.
      boatmax
      • 4 Years Ago
      My guess is that Porshe is using the new VW plant (Stallengrad) that makes the Phaeton, which will not sell in the US with a VW emblem. But I believe that they also make the Bentley in that plant. We in the US will not pay $75-85,000 for a luxury sedan with a VW emblem, even though heads of states in other countries buy them, but we will pay $135,000 for a Bentley.
      It makes perfect sense and a brilliant move to reshape and rebadge Porshe as Panamera.
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