• May 10th 2010 at 8:32AM
  • 24
Scuderia Ferrari One by Cabestan – Click above for high-res image gallery

Ferrari's ever-expanding branding initiatives took a hit recently when the Italian automaker and racing team split with its watchmaking partner, Panerai. Apparently the collaboration wasn't doing much for either brand, so they called it quits. But it appears Maranello may be learning from its mistakes with this new collaboration.

What you're looking at here is a pre-production rendering of the next Ferrari timepiece. It's the brainchild of renowned watch designer Jean-Francois Ruchonnet, and will be produced by exclusive Swiss watchmaking atelier Cabestan. Based on some of Ruchonnet's previous designs for Cabestan, the Scuderia One incorporates an incredibly intricate vertical tourbillon movement, chain-driven via individually handcrafted links, with carbon fiber and other exotic materials employed in its construction.

Not enough to separate it from the Panerais and Girard-Perregaux watches that came before? Then the pricing and sheer exclusivity ought to do the trick. The watch will reportedly be limited to just 60 examples, available only to existing Ferrari owners at a price point of – wait for it – $300,000. Now if that doesn't say "Ferrari" to you, we don't know what will.

[Source: Cabestan via Luxist]

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    • 1 Second Ago
      • 5 Years Ago
      I like it. Wouldn't wear it because I don't wear watches, however, looks better than a digital watch. I love the chain driven gears and whatnot. It does truly evoke Ferrari.
      • 5 Years Ago
      I quit wearing a watch when I retired some 9 years ago - I'm just not into time anymore!
      • 5 Years Ago
      Probably should have taken the data out of Isometric view before sketching over it. Press release for a $300,000 watch and it's out of perspective...
        • 5 Years Ago
        Yeah I agree, it's out of perspective. LOL!
      • 5 Years Ago
      The people who buy these things will be the first against the wall when the revolution comes - followed by the people who design and market these things.

      On the other hand, it is helping to keep the Swiss economy healthy in troubled times. Without the Saudis and the Russian mobsters Geneva would look like Marseilles by now.
        • 5 Years Ago
        I though we were supposed to boycott Switzerland, honorable General Ghagaffi of Libya asked us all to do so.
      • 5 Years Ago
      "What'dya get for your $300k?"
      '612 - what did you get?'
      "Cabestan Ferrari watch"
      'That is cool, too.'

      {crickets chirp}
      • 5 Years Ago
      better come with a lifetime supply of bj's.
      • 5 Years Ago
      All that and it still performs the same functions as a dime-store Timex...at 10,000X the price. Sweet!
      • 5 Years Ago
      Cabestan? Isn't it just south of Waziristan, in Pakistan, next to Afghanistan?
      • 5 Years Ago
      The Cabestan watch (the one this Ferrari version is based on) cost about $300,000 to develop. Manufacturing cost for each watch is about $30,000.

      That means they must earn approx $270,000 with each watch sold. Crazy!
      • 5 Years Ago
      Looks like something Tony Stark might wear. Don't hate on the price.
      • 5 Years Ago
      I think it says it's 72 o'clock...maybe it does time travel on the side?
      • 5 Years Ago
      Now if I'm not mistaken doesn't a new 2010 599 GTO cost $300 K?
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