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Since we haven't played it, we can only potentially file this under "Um, wut... ?", but Chevrolet apparently has a new baseball app out for the Apple iPhone, iPod Touch and iPad. When you're not playing a game with teams like "Sil" (Silverado) and "Cam" (Camaro) or practicing your catching during spring training, you can head into the Chevy Dugout to learn more about the Bowtie's cars.

Naturally, there is also a chance to win a trip to the 2010 All Star Game, which might make the enterprise worthwhile if you're mad about MLB. Follow the jump for the press release or head over to the App Store to get downloading. Who knows, with seemingly the entire auto industry putting their advertising up for review, maybe there's still some life in the old "Baseball, Hot Dogs, Apple Pie and Chevrolet" chestnut.

[Source: Chevrolet]

Show full PR text
Play Ball Courtesy of Chevrolet: Chevy Baseball App Available

Chevy Baseball, an exhibition game version of Flick Baseball Pro, available now on the App Store for iPhone, iPod touch and iPad.
App includes access to the Chevy Dugout where players can learn more about Chevrolet vehicles and enter for a chance to win a trip to the 2010 All Star Game.

DETROIT- Chevrolet is offering iPhone, iPod touch and iPad owners a chance to play a fully 3D simulation baseball game and a chance to win a trip to attend the 2010 All Star Game* with Chevy Baseball, a new application from Freeverse.

Users can play multiple three or nine inning games with life-like control of pitching and hitting via the accelerometer and simple tap to throw fielding mechanics. Chevy Baseball also includes a fun catching mini-game and a Spring Training tutorial mode to teach newcomers the ropes.

The app also allows players access to the Chevy Dugout where fans can learn more about select Chevy vehicles like the all-new 2010 Chevrolet Camaro and Equinox as well as enter for a chance to win a trip to the 2010 All Star Game.*

"We think the Chevy Baseball App is a take on two American icons delivered in a modern way," said Jim Campbell, U.S. vice president Chevrolet Marketing. "The program is designed to give baseball fans the opportunity to experience some of the magic of America's favorite pastime, and provides information on our cars, crossovers and trucks from Chevrolet."

To bring this game to life, Chevrolet partnered with Small Planet Digital, a software developer with a particular concentration on the iPad and iPhone platforms.

Players can also send Postman postcards to all their favorite social networks to brag about their baseball skills. Plus+ integration allows players to track their progress around the world with online leaderboards and unlockable awards.

About Chevrolet
Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that range from "gas-friendly to gas-free," Chevrolet has nine models that offer an EPA-estimated 30 miles per gallon or more on the highway, and offers two hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Chevrolet delivers expressive design, spirited performance and strives to provide the best value in every segment in which it competes.

About Small Planet
Small Planet Digital http://www.smallplanet.com is a Brooklyn, NY based software and game developer with a particular concentration on the iPad and iPhone platforms. Founded in partnership with highly regarded software publisher Freeverse, Small Planet brings an award winning staff of mobile app designers and developers to client projects.


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  • 20 Comments
      • 4 Years Ago
      Makes perfect sense from a marketing standpoint. The old tagline was " Baseball, apple pie, Chevrolet". Now ust waiting for the pie recipe.
        • 4 Years Ago
        I agree, this seems very self explanatory to me. I can't wait for another more respected brand to do something similar and watch it being fawned over as pure genius by who ever is writing about it.
      • 4 Years Ago
      "Baseball, Hot Dogs, Apple Pie and Chevrolet" ? Huh?

      I thought it was "Baseball, Hot Dogs, Apple Pie and Ford Mustang"

      At least that's what Iacocca said in the 60's and 70's.

      GM, rewriting history since 1950.
        • 4 Years Ago
        No you just can't remember history. This is what you're thinking of:

        The beach boys. apple pie. the 67 mustang. Three things worth fighting for

        how's that egg feel on your face?
        • 4 Years Ago
        Ls, I think you need to reread recharged's post that I was replying to.
        • 4 Years Ago
        No, AB is right. There was a very famous Chevrolet ad campaign around this in the 70s.

        http://www.youtube.com/watch?v=E_Y-2vlOegI
      • 4 Years Ago
      Yeah,

      Baseball, Apple Pie & Chevrolet.

      I'll wait for the Apple Pie app with a chance to win tickets to this year's Betty Crocker Cook-Off.
      • 4 Years Ago
      ...because they are DUMB.
        • 4 Years Ago
        DUMB?

        They created a game that millions of people can download for FREE and gets Chevy back in their mind. I learned about it from a friend who hasn’t owned a domestic vehicle in their life. Once my kid sees it, he will probably stop playing the angry bird game. It probably cost less than one TV ad and will put Chevy in front of people over and over again.

        This is about as dumb as Ford's FiestaMovement or Audi's iPhone game (also free and very cool).
        • 4 Years Ago
        Who is the dumb one here? Chevy smartly spends marketing dollars in a way that will appeal to a younger consumer audience, instead of relying on the old methods of TV and radio and print. How do you think we (yes we, our tax dollars at work etc.) are going to compete globally in the future? Do the same old same old? This is a great move, and from what my 16 year old tells me an "awesome app". Bravo Chevy. And you nay saying dinosaurs can go to bed now.
      • 4 Years Ago
      Chevy is sponsoring baseball clinics around the us for kids playing little league.

      http://www.chevyyouthsports.com/rsvp/
      • 4 Years Ago
      "When you're not playing a game with teams like "Sil" (Silverado) and "Cam" (Camaro)..."

      I wonder if they have a team called the "Hoes" (Tahoe).
      • 4 Years Ago
      great way to allocate resources and time. American tax dollars at work people!
        • 4 Years Ago
        jj72,

        our comments are being downgraded because all the devoted-hardcore-cult-like Government Motors fanboys are ignorant and know that that they have a rotten apple (GM) in their basket...but they will deny it to the day the truck comes around to collect the apples.

        • 4 Years Ago
        JohnJacobHinkelhiemershmit:

        Uhhh no, some of you are being down-rated because many of the replies are so moronic in nature that others would be doing a disservice to not down-rate them.

        That and how many times do people have to hear "tax money being flush down the drain!". Ya it might help to be a tad more original.

        BTW I don't care much for GM and I think the app is stupid.
      • 4 Years Ago
      This must be the beginning of their "excellence" campaign. Awesome.
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