• May 8, 2010
Ever since the all-new 2011 Hyundai Sonata went on sale in February, it's been selling faster than ever. Over 18,000 units were moved in both March and April and the new turbo and hybrid models are still to come later this year. In order to continue meeting the demand for the new sedan, moving Santa Fe SUV production out of Hyundai's Montgomery, Alabama factory (where the Sonata is also built) is now under consideration. Montgomery's been running overtime for weeks.

But if the Santa Fe is ousted to open up additional Sonata capacity, where would it go? Sister brand Kia recently opened factory in West Point, Georgia that builds the Sorento. Relocating Santa Fe production there could work, since it the and Sorento share many components already. If Hyundai does pull the trigger on a production shift for the Santa Fe, it could happen before the two new Sonata models are added in the fall.

[Source: Automotive News - sub. req'd]


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  • 43 Comments
      • 4 Years Ago
      The Camry better watch out.
      • 4 Years Ago
      The lack of intelligence and information displayed by the Hyundai haters to futilely justify their points is dizzying and laughable at best.

      Seriously, put down the xBox controller, get off the Japanese anime/fanboy forums, get out of your mom's basement and get a driver license.
      • 4 Years Ago
      Moving the Santa Fe to GA for Kia to build with the Sorento has been Hyundai's plan all along. HMMA has more than enough room to expand on their existing site, same as with the Kia plant.
      HMMA (Hyundai Motors Manufacturing Alabama) has also been planning to start building the Elantra in Montgomery.
      HMMA builds cars for US and Canada. Maybe even Latin America, too. Hyundai does have a factory in Canada and has been contemplating shifting production of Canadian models there. Canadian models are outfitted differently and have some diferent specs than US models.
      For those who have not sat in/ driven a Hyundai in more than 5 years, do it. You'll be impressed.
      Also: rising sales numbers look great when your company had double digit sales drops.
      • 4 Years Ago
      @michiganboy
      "Hyundai need to seriously consider building a new plant. "

      If i am a Hyundai, I focus on BRICs, South America market than US. 2 plants are enough in now... US is very important market to evey auto makers. But, don't heavily rely on US market.(lesson from toyota) they should use 2 plants effectively, if demand is exceed supply, they can disperse their supply from Korea plants.
        • 4 Years Ago
        maybe in Canada or mexico? just one more plant for NA market anywhere would be fine. but i worry about the quality of south american plants though..
      • 4 Years Ago
      I honestly just laugh at some of the dinosaurs on these blogs. They are full of opinions about Hyundai, probably formed 15 years ago, but haven't sat in, or driven, a new Genesis, Veracruz or Sonata. The quality and attention to detail is obvious....thats why people are buying them....that and the excellent warranty. The 6% market share in North America will be 8% within 24 months.
      • 4 Years Ago
      The Camry better watch out.
      • 4 Years Ago
      Haters will hate. Hyundai will have 10% market share by 2015. just watch.
        • 4 Years Ago
        Quote: ""Hyundai will have 10% market share by 2015. just watch.""



        That will be about the same time Hyundai's former Chairman is scheduled for parole from that Korean prison.
        • 4 Years Ago
        More crap and mis-information from AngeloD. What else is new...
      • 4 Years Ago
      it isn't demand
      Hyundai-Kia built the Georgia plant to specifically for SUV/CUV assembly.
      they planned to do the Sorrento and the Santa Fe there- possibly Tucson.
      the sonata and the Elantra will be built in Alabama
      demand has nothing to do with it, unless the incredible Fleet sales they do to rental agencies- it is a staggering percentage- count as true consumer demand.

      Really as nice as they look and as well as they hold up for 90 days... Hyundai Kia is a 2nd class company, building value cars, for second class consumers.
      with the might of any government a company does well.. Seoul Hyundai-Kia
      has been doing their business for the last 45 years like what GM/US Congress has been doing recently
      Someone at Audi said "Audi is a brand to value- not a value brand..."
      where does H-K sit here... it is the Walmart of car companies- yea you find something nice there, but it is crap and as soon as you fit the Bose or Bang and Olafsen custom home system walmart will never be in your GPS again.
      I fear for the flood of Chinese autos coming. Those crap parts have already ruined many a good name, and bolstered bad ones as well.
        • 4 Years Ago
        yeah Dan's right. My local dealer has 20 and they all have cash on the hood (up to $1500). If you want one, you can find one pretty easily, so I don't think their sales are being held back due to lack of supply at the moment.
        • 4 Years Ago
        "it is the Walmart of car companies- yea you find something nice there, but it is crap and as soon as you fit the Bose or Bang and Olafsen custom home system walmart will never be in your GPS again."

        What ARE you talking about? Have you sat in a Hyundai or a Kia in the last five years? Hyundai's value-to-quality ratio is probably the highest of any car company!
        • 4 Years Ago
        Give me a break (I see we have another IGNORAMUS on board).

        Car & Driver and Edmunds both have the Sonata as the new class leader - and Sonata outsold all other mid-size sedans aside from the Camcord in retail sales (not only that, according to several auto websites, the Sonata has been the most researched model).

        Even more impressive is the fact that Hyundai is sales are still growing despite the fact that Hyundai has sharply cut back on both fleet sales and incentives (the top 3 in fleet sales have been Toyota, GM and Ford).

        In April, Hyundai's average incentive was on par w/ Honda - and almost a THOUSAND less than Toyota and Nissan.

        Also, you're totally WRONG about the models planned for the two manufacturing plants.
        • 4 Years Ago
        @AngeloD

        You wrote: "You forgot to mention how Europeans perceive Hyundai/KIA products in your rant."
        Thanks for your utter nonsense lie about how Hyundai is percieved now in Europe.

        Fact is, American cars are generally considered as a 'Joke' in the European Market & it has been like this for a very long time. ***In case of Ford, Ford is NOT even considered as American bcus it is all designed & engineered in Europe by Europeans.***
        So it is so amusing to see ignorant hating LYING idiots like you pretending to know how Hyundai/Kia & American cars are precieved in Europe..

        In case of Hyundai/Kia they have been for a long time winning many comparison tests here in Europe & getting good reviews. Hyundai/Kias are seen here as respectable well made cars which are very reliable & are sold in numbers that American cars(GM, Chrysler// minus Ford bcus it is not even seen as American) cannot even match.
        When compared to Hyun/Kia, the Americans brands have close to no business at all here in Europe bcus people will just not buy American. So that just proves your comment: "(Hyundai/Kia are seen in Europe as) utter trash, the bottom of the barrel, unpleasant disposable garbage cars" as a clear LIE. It seems you are a BIG LIAR AngeloD.

        & it is also so amusing to read about your other LIE about GM & Chysler doing well in Europe & being looked upon as respectable. Did you say Corvette gets respect? Did you say Cadillac gets respect in Europe??? hahahaha....Obviously you know absolutely nothing about how it is in Europe. People here would rather buy an R8, ferrari, or a Porsche instead of a Corvette which probably doesn't even sell here bcus of low demand, & people here would rather choose a Merc or BMW than a Cadillac bcus they see it as below them to be driving a poorly engineered & unreliable & (in their eyes)poorly designed American cars. And, just go & check how much of those they sell in Europe...During 7 years in England I have never seen a Cadillac dealership anywhere or have seen one on the road anywhere. Instead, all I saw were mocking reviews of American cars on car shows everyday on TV. hahahaha..... At least Hyundai/Kia are getting good reviews here, winning comparison tests, seen as respectable & very reliable cars by the average everyday people, & sold in hundreds of thousands( which the American cars cannot even match), & can find them everywhere on the road everywhere you go... This is not the Case with the American cars (minus Ford) bcus they are looked upon as an ARROGANT, unreliable, Poorly engineered & designed JOKE by the majority of the Europeans...

        AngeloD...when will your Childish lies end???... you make me laugh BIG LOSER :)

        • 4 Years Ago
        Where have you been ?
        Cave?
        • 4 Years Ago
        I think you're tragically uninformed.

        Hyundai and Kia build great cars. And if you don't think so, I'd wonder what brand you think builds good, worthwhile cars?
        • 4 Years Ago
        well, guess you have been living in a cave. Hyundai/Kia make fine cars, evey bit a good as many others, better than some. Guess you had a case of too much salt or something.....
        • 4 Years Ago
        Haha just checked the other local dealer for fun and they have 67 on the lot!
      • 4 Years Ago
      Quote: ""Imagine if Detroit had learned about this discovery a few decades ago.""


      Ford, GM, and Chrysler are all reporting much higher sales increases lately than Hyundai/KIA.

      LOL @ at Hyundai's 6% North American market share.
        • 4 Years Ago
        @ Angelo D

        Hyundai doesnt sell the "Squashed Solara" in Europe so how would the average Europeans know of its existance? For the Europeans, because they are exceptional bunch, Hyundai is earmarking a different mid size sedan called i40. It will not be based on the NA market's Sonata. It will be a different design with smaller dimensions and more agility.
        • 4 Years Ago
        Maybe you are forgetting their much higher sales drops over the past couple of quarters.

        Only a real piece of work would think a larger company can't learn something from a young upstart.

        Oh yeah, and that 6% is only about 1/2 of Chrysler's marketshare, over a 1/3 of Ford's and over a 1/4 of GM's. The fact that these 100 year old American companies are not completely blowing away foreign-based upstarts in their home turf is a rather sad indication of how badly they ran their businesses for decades on end.

        Build good product and you wouldn't have tons of unused capacity praying that you'd find a way to fill it.
        • 4 Years Ago
        What else is new? You AngeloD! Hyundai Hater!
      • 4 Years Ago
      I've been in the industry for years and I've seen Hyundai going from making the worst cars ever to pretty good vehicles now. They have definitely earn the respect they are given.
      Last year when every single manufacture in the US saw their sale go down (-28% for Toyota, -16% for Honda the big guys), Hyundai/KIA were the only one along with SUBARU to have increase their sale.
      They now make pretty reliable vehicles. They are still not as reliable as the Subaru or Honda but that is not the reason why I would not buy a Hyundai (at least not now).
      Their resale value still sucks. Unless you plan on driving your vehicle to the ground, better think twice before buying one. Because once you are in one you stuck in it. Do not try to trade out after 3, 4 years, you'd be disgusted by what you'd be given for it.
      Maybe in another 5 years or so it'll get better resale value but right now...
      • 4 Years Ago
      "before the two new Sonata models are added in the fall"

      Have I missed something? The wagon and convertible renderings that appeared yesterday didn't seem like a confirmation of two new Sonata models. So enlighten me!
        • 4 Years Ago
        The hybrid and the turbo.

        You've been enlightened.
        • 4 Years Ago
        3 hit combo!!!
        • 4 Years Ago
        In this case they're refering to the upcoming Turbo and Hybrid models.
        • 4 Years Ago
        i think they might mean the turbo and the hybrid
      • 4 Years Ago
      Chrysler itself doesn't have 10% market share. Chrysler Group is mainly Dodge + Ram + Jeep, not mainly Chrysler.
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