• May 8, 2010
Is Hyundai about to repeat the mistakes of Toyota and Nissan? PickupTrucks.com reports that Hyundai has been showing off a modified Dodge Ram pickup at some consumer clinics to gauge interest in such a product. This wouldn't be the first time the Koreans have looked down this road. A midsize pickup based on the new Kia Sorento had been considered before being killed off two years ago. Tackling the full-size truck market could be an even more perilous endeavor.

Nissan never made a significant dent in the big truck segment with the six-year-old Titan. The enormous resources that Toyota has poured into the development and production of the Tundra are considered by some analysts to be one of the causes of the automaker's recent spate of quality problems and recalls. While many of Hyundai's recent introductions have done well, not everything has been a hit. The Veracruz hasn't been particularly successful in the larger CUV segment and the Genesis Coupe, while getting good reviews, is still very much a niche player against the likes of the Ford Mustang and Chevrolet Camaro.

[Source: PickupTrucks.com]


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  • 63 Comments
      • 4 Years Ago
      The differnece between Hyundai and toyota/Nissan is that Hyundai is run by a guy who was once F150 CPE. He knows about trucks
      • 4 Years Ago
      I bought a Tundra to replace My diesel Ram.The biggest mistage.It was stupid bad on fuel, the frame was junk, the interior was built by Rubbermaid.I had to return it to the dealer i was so pissed.

      It took the Big 3 decades to build a good truck.How many years did it take for Hyundai to build a decent car??? Right...Go ahead it's your Money Hyundai.....
      • 4 Years Ago
      • 4 Years Ago
      To just rebrand a dodge would be a huge mistake.
      They obviously have some serious engineering and design talent of their own.
      The real opportunity exists in small trucks I think - where america has little to offer current buyers.

      I am really hoping toyota green-lights the a-bat for production myself.
      While the funky interior needs to be largely rethought - they should keep an eye toward innovative design for actual usage and capability in the truck itself. The a-bat concept had a lot going on in that way.
      • 4 Years Ago
      Bubba's don't think much out of the box, I don't think a major investment would be a good idea to sell to that market... Maybe If Hyundai can do a new front clip and cargo box on an existing Ram truck and sell it as a Hyundai for low cost then it might sell in small numbers. The thing is look at Mitsubishi. It tried with the "Raider" and that failed. The Dakota's ugly cousin was a flop.
      • 4 Years Ago
      Don't follow mistakes of Toyota and Nissan.
        • 4 Years Ago
        If they do it, it will be much better than US brands' offerings.
        • 4 Years Ago
        Agreed.

        Don't ruin a good thing...
        • 4 Years Ago
        If they do, they should sell it like a separate brand.

        Chevy/GMC worked, Chevy/Saturn worked, Fiat is doing so with Ram, etc...

        Unless they want to be #1 in trucks (up against Ford, Toyota, Nissian, Ram, Chevy), having a different brand will at least not tarnish "Hyundai" brand if it should fail...
        • 4 Years Ago
        If Hyundai built a small truck the size of the old Nissan Hardbody or the Chevrolet S10, they would own the small truck market. Make a small diesel available and they would rule the world Go small first and then go after the full size market.

        No one wanted a mid sized truck with the price tag of a full size truck. How many S-10's do you see on the road compared to Colorado's.












        • 4 Years Ago
        @Darius X

        I don't know. I hardly see any, and when I do, I just see "Pick-up Truck". I live in a large city, so we don't do a lot of bailing hay and "haulin'" around here. Why do "normal people", who aren't in construction or farmers, etc... even need/want a pick-up truck?

        Kidding. I do see them around. However, I still stand by my statement above: Why do regular folks choose them over cars? Never really understood that one. I know it's more a "mid-west" thing, but still. Don't get it.
        • 4 Years Ago
        Hyundai should just sell a rebadged Dodge Ram.

        It would be the best vehicle in their lineup by far.
        • 4 Years Ago
        I agree.. hell no Hyundai.. the market is covered and they have been on a roll! Don't ruin it by creating a full sized pick up truck.
        • 4 Years Ago
        please, please don't.

        trucks suck.
        • 4 Years Ago
        They should watch how mahindra truck working in US.
        http://www.autoblog.com/2010/05/08/report-mahindra-could-have-diesels-on-u-s-soil-in-under-90-day/

        If Japanese or Indian can success in US truck market, they can follw their step.
        Hyundai don't be a pioneer in this truck market segment.
        I think they need create lexus-like luxury division than truck.
      • 4 Years Ago
      The Titan was actually a great truck when it came out...most powerful, best handling truck, and highest tow rating of any truck in its class. Its just the competition has caught up and passed the Titan and Nissan lagged on getting their own replacement ready...
        • 4 Years Ago
        Huge investment to replace a truck like that and when it came time to refresh the Titan line, the economy and truck market in the US were in the crapper. Look at how much Toyo spent on the new Tundra and you get an idea of what it takes to compete.

        I like the (my) Titan and hope they continue to make it for years to come. So happy they didn't go with re-badged Rams. I still get daily compliments on my Nissan truck which is now 5 years old.
      • 4 Years Ago
      I really don't understand why everybody is abandoning the compact market, where there is little to no quality competition, but are cramming themselves into the full-size market which is both shrinking and seeing unbelievably high-quality competition from Ford, Dodge and Chevy.

      F-150 is about to see both an Ecoboost V6 that will deliver low-twenties combined mileage and a 3.7 V6 that will be both powerful and efficient. Chevy is an established player with a great truck and lots of features and options. Ram is a gorgeous truck with good motors and feature content.

      Those that buy full-sizers buy the same brand over and over again. Those that don't buy fullsizers aren't going to anytime soon.

      There is room for a competent compact truck player but there is absolutely no room whatsoever for even a good full-size truck, let alone made by a company that has no experience in full-size trucks. Hyundai is crazy for attempting a coup like this.
      • 4 Years Ago
      A midsize pickup based on the new Kia Sorento had been considered before being killed off two years ago. Tackling the full-size truck market could be an even more perilous endeavor.

      *Kia Borrego.
      • 4 Years Ago
      BIG mistake.
      • 4 Years Ago
      @Kitko

      Doubtful. Since it is based on the Ram... Not sure you understand what badge engineering is.
      • 4 Years Ago
      No. Buyers are loyal to domestics.
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