In recent weeks, though, accusations flew, alleging that the replacement "bar code" logo adorning the Ferraris' engine covers was merely a subliminal reference to the tobacco brand. After Ferrari president Luca di Montezemolo insisted just days ago that the "argument was pointless," the cars appeared in Barcelona devoid of the controversial livery. Instead, the cars now have a simple red rectangle wear the bar code once was.
Montmelò, 6th May - Together with Philip Morris International we have decided to modify the livery of our cars starting with the Barcelona Grand Prix.
This decision was taken in order to remove all speculation concerning the so-called "bar code" which was never intended to be a reference to a tobacco brand.
By this we want to put an end to this ridiculous story and concentrate on more important things than on such groundless allegations.