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If we're playing the odds game, chances are you don't own a Rolls-Royce Ghost. It's okay. Neither do we. At the same time, there's a good possibility that there's either an iPhone or iPod touch on your person as you read this, which means you can now come a little closer to the dream of Ghost ownership via a brand-new app from Rolls-Royce. The company has answered the call of the masses by providing the world with a mobile Ghost configurator. Now you can wow your friends and waste time by flipping through the myriad of options that go into building your very own Rolls.

The app also features a few other goodies. For one, you can flip through a selection of Ghost photos and watch a few clips of the car as it oozes luxury all over the country side. There's even a specifications section for the tech-minded out there, and the app will also help you find the closest Rolls-Royce dealer. You can pick it up from the Apple App Store completely free of charge. Hit the jump for the press blast.

[Source: Rolls-Royce]

Show full PR text
* 05.05.2010
* Press Release

Rolls-Royce Motor Cars announced today that its first app for iPhone and iPod touch is now available on the App Store. The app allows potential customers and enthusiasts to configure their own Ghost, the new model from Rolls-Royce.

The Rolls-Royce Ghost App allows users to choose from many thousands of design combinations available to Ghost customers at Rolls-Royce Motor Cars dealerships. Available exterior options include twelve standard paint finishes, three different wheel styles, visible exhausts as well as a Silver Satin bonnet, an option exclusive to Rolls-Royce Ghost. The car's interior can be specified in eight different leather colours and five veneer designs, including contemporary woods such as Dark Wenge and Malabar. After designing their ideal Ghost, users can save their designs in a virtual garage.

The new Ghost App also provides a gallery of Ghost images and films as well as a function to search for the nearest Rolls-Royce Motor Cars dealer. For users with an interest in the technical details of the car, the app features a specifications section.

The Rolls-Royce Ghost App is available now for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.

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    • 1 Second Ago
      • 5 Years Ago
      Does the Phantom get an iPad app?
      • 5 Years Ago
      Saw my first Ghost yesterday on the 405 in L.A.
      Does not look nearly as bad as I thought after reviewing the magazine pictures. It (almost) has as much presence as big brother Phantom.
      • 5 Years Ago
      This could be interesting...
      • 5 Years Ago
      Did they really divert their tech division to make a configurator app for the Rolls Royce division instead of BMW? Cool logic, guys.
      • 5 Years Ago
      EVERY car should have an app. I get so much value out of my three year old iPhone, I don't know how people live without 'em. No, I'm not fanboy. It's just a gem of a tool for managing life. It's infuriating that manufacturers haven't caught on to this.

      Personally, I'd love it if my car scheduled its own service, let me know if I needed to watch anything, ID rattles to look at, updated it's own mileage files for my taxes, etc. Oddly, those things aren't that hard to do with a custom app on our pocket supercomputers now.
        • 5 Years Ago
        30 dollars MORE a month for the iPhone is a hard pill to swallow especially when all I need to do is call and text. I pay 19.95 a month for high speed at home that is wireless, meaning multiple to computers can use it. 30 bucks a month for JUST for one device. Kinda ridiculous. Trust me I live without it just fine.
      • 5 Years Ago
      Owning an iPod/Phone/Pad/etc. is like owning a car with a hood you can't open and wheels that won't come off. No matter how impressive the interior is, you wouldn't catch me dead with one.

      A ghost, on the other hand... maybe. ;)