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2011 Buick Regal – Click above for high-res image gallery

As it turns out, the rumors swirling around both the new Buick CUV and small sedan have turned out to be true. The company confirmed that by 2012, it will boast a total of three new vehicles in its lineup, including the new Regal. That leaves the remaining two slots to be filled by the likes of a small crossover built on the bones of the all-new Chevrolet Aveo as well as a small four-door based on the upcoming Chevrolet Cruze.

According to The Detroit News, you can also expect a range of other changes to hit Buick soon. General Motors is bent on reworking the brand, and as a result, it has asked dealers to refresh the exterior of dealerships and retrain sales people at the same time. Don't expect to see too many more ads to pop up during the PGA, either. Buick says that it's moving away from the golf set in order to focus advertising at places like Whole Foods, Starbucks and Ikea.

GM is hoping that the new models will allow the brand to compete in 47 percent of the current auto market. Combined with the change in advertising strategy, Buick just might be able to drop a generation or two when it comes to the average age of its customers at the same time.


  • The new 2011 Buick Regal four-cylinder sport sedan with an estimated 30 miles-per-gallon, will debut at an evening event in the Los Angeles area Thursday, November 12, 2009. The Regal's interior builds on the attention to detail found in the Buick Enclave and Buick LaCrosse. The Regal will go on sale in the U.S. in the second quarter of 2010.

[Source: The Detroit News]


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  • 53 Comments
      • 5 Years Ago
      no
      • 5 Years Ago
      Buick is coming back strong, their line up is fantastic now and with in the next few years it will be even stronger.

      Any one who says Buicks look like rental cars, then you'd have to put every Toyota in a landfill, including almost every Lexus.
        • 5 Years Ago
        I think Toyota/Lexus are either vanilla dull or overwrought grotesque. This story is about Buick, hence the Buick-centric comment. I'm also not wishing Buick ill, I just think the styling is more late 90's than 2010's.
      • 5 Years Ago
      Having an Aveo-based CUV and the Rendezvous in the lineup leaves a perfect Orlando-sized hole in the Buick lineup if GM decides to change their mind and sell it in the U.S.
      • 5 Years Ago
      An AVEO based crossover???

      No thanks. I don't care how good the new model is supposed to be, that is going to be one small crossover. The new Tucson is based off the Elantra which is a class larger than the Aveo, and it isn't very large at all.
        • 5 Years Ago
        They can only modify it so much.
        • 5 Years Ago
        They can make it big enough off the Aveo platform. The Traverse is loosely based on the Malibu platform but is much bigger. The Orlando is based on the Cruze platform but is much bigger. There's no reason to think that the same won't be true of an Aveo-based CUV.
      • 5 Years Ago
      Great so insted of having Chevrolet and Pontiac competing in the same level we will have Chevrolet and Buick.

      Way to go GM, you slashed off half your brands and you still can't manage to grasp the concept of brand identity.
      • 5 Years Ago
      Age: 27
      Kids: 2
      Desire for Regal GS: HIGH!
      • 5 Years Ago
      Too bad about that back end. Looks decent otherwise.

      • 5 Years Ago
      YAAAAAWWWWWNNNNNNN......
      • 5 Years Ago
      I'm sorry. Is it just me or does these look chinese? Oh, wait! They look like Saturns backside. Sorry GM (Gross Mismanagement Co. ) they couldn't sell these s***cans before the reorganization, what makes you think you can sell them now? My mom is 86 and in the market for a new car. Her son (ME!) is a car geek. After many conversations about MB, BMW, Acura and VW, she likes the CC, she has decided to stay with her last purchase 16 years ago.... a Honda Accord even though she thinks the Accord has gotten ugly since she last bought hers. I agree. What does this all mean? Another American has chosen a Japanese car to satisfy her needs. Notice there are no Buicks (I mean Opels, Saturns or Chinese models) in her future.
      • 5 Years Ago
      I'll take my Skyhawk with whitewalls!
      • 5 Years Ago
      ...previous statement to stangkiller
      • 5 Years Ago
      No more Tiger ads? Maybe because he cheated on them with a Caddy. Wonder how many other car brands he drove?
        • 5 Years Ago
        Dunno, but from the pics, they all looked alike!
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