• May 6, 2010
Porsche 911 Turbo – Click above for high-res image gallery

The 2010 Camaro has been a boon for General Motors and its Chevrolet brand, with sales of 9,150 units in April alone. The Mustang is down a bit at 5,145 units for April, but that's expected to change once the vastly improved 2011 models begin rolling into Ford dealers around the country. Even the Dodge Challenger had its best month ever in April. We can't tell you how happy it makes us that the pony car wars have once again began to boil over, but a report by Edmunds' Auto Observer correctly points out that the rest of the sports car market isn't faring nearly so well.

The report shows that sports cars like the once hot Nissan GT-R, with only 106 sales in April, are now struggling for sales. Porsche 911 sales are down 18 percent from a poor 2009, only 428 Mazda RX-8s have been sold in 2010 and Nissan failed to sell 1,000 copies of the fun to drive 370Z. Even the venerable Corvette, which saw 2007 production of over 40,000 units, is only at 3,522 units through four months of 2010.

Is the sports car on the permanent decline, or are we just hitting a big-time bump in the road? Take the poll below to give us your thoughts.





[Source: Auto Observer]


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    • 1 Second Ago
  • 92 Comments
      • 4 Years Ago
      the sports car will never die. we have toyota finally realizing they need more passion in their lineup and readying the FT86 as we speak. we have porsche coming out with some of the most impressive cars they've ever built. we have ford not only improving the mustang in terms of straight-line performance, but also working on handling and braking (and succeeding).

      sports cars are alive and well.
      • 4 Years Ago
      Sportscars are headed toward the same fate that they had back in the 90s - they are pricing themselves out of existence. OK, that is kind of an exaggeration since realistically there will always be sportscars, but their price versus the performance they offer is simply not worth it.

      Then factor in that ultimate performance DOES NOT equal ultimate fun.

      I rather have a slower car that is fun to drive than some super-fast appliance that has everything automated for me. Screw that.

      Every few years the sportscar universe needs to "reboot" to get these companies to realize that overloading their cars with expensive gizmoes and gadgets and 50 million horsepower is NOT what people want. I don't care if a car has so much power that it can't even put that power down to the ground, and ends up burning through 5 gallons of gas just spinning it's tires.
      • 4 Years Ago
      Make a car like the e30 M3!!

      That is a car that anyone could get excited about in any economy
      • 4 Years Ago
      Every sports car you mentioned (except the 370Z & RX-8. which has it's own seperate reasons for not selling well) costs a great deal more than the muscle cars. Sports cars can still be hot if companies started producing lower-level versions. I'm talking about S2000, 240Z, 200SX, & MR2-like cars. The 370Z just costs too much, and when the Mustang can actually handle (nowadays) and produces more power for less money w/decent build quality, it makes for a hard arguement for the Nissan. I honestly would say that, though I like the Nissan more from a money-is-no-limit POV, I don't like it $10k more than a V6 Mustang. With the upcoming FT-86, we should see some good sales in the sports car segment again. Companies need to look at the Miata if they want to sell sports cars. That little car has been selling well for years, mostly because of one important factor: Price.
        • 4 Years Ago
        S2K cost more than a 370Z when it was selling, it was $35k for the CR model last year. You can get the 370Z with sport kit for $33k.
      • 4 Years Ago
      Worst poll choice ever?
        • 4 Years Ago
        choices*
        • 4 Years Ago
        The second and third options basically result in the same thing (no products at the moment).

        Which option is just "no, it's not"?
        • 4 Years Ago
        Yeah, because the cars mentioned aren't sports cars; they're muscle cars. The Miata, the S2000, the Boxster... those are sports cars.

        One would think an automotive site would know the difference.
      • 4 Years Ago
      The GTR sales goal was and is for 1200-1500 sales annually. At 106 in April, it is on slate to achieve that goal...
      • 4 Years Ago
      I do way too many things with my vehicle to justify having an S2K as a single car. Therefore I bought a WRX. It might not be the nimble roadster an S2K is, but it can seat up to 5, I throw my mountain bike in it on many occasions, is quicker than the S2K, is safer with its AWD and tons of airbags/steel frame, and only weighs 260 lbs more.

      I think if anyone would have told you 15 years ago that the kids of today would be buying up 13 second 1/4 mile wagons, you probably would have laughed in their face.
      • 4 Years Ago
      Not many are will willing to spend big bucks on cars in this economic climate.
      • 4 Years Ago
      Sports cars are expensive. We're in a time where all cars are faster than what used to be thought of as fast.
      So, todays sports cars are double fast, and they cost accordingly much. Besides, look at the bargain for the 2011 Mustang as compared to the M3 that costs so much more.
      The economy is a bit steep too.
      Also, anybody who gets these sports cars is probably really satisfied with them, so why get another.
      Pat the engineers on the back and take it easy on production.
      • 4 Years Ago
      As long as people still enjoy driving fast and hitting corners hard to experience a good amount of G-force, the sports car will continue...The problem is it has to have a fair amount of practicality in terms of cost or in other function.

      With the gas crunch the current sports car market is shrinking, but it will evolve into something else.
      • 4 Years Ago
      Enthusiasts buying luxury sport coupes/sedans is having an impact as well.

      I bought a 2010 G37S 6MT Coupe with all options. I cross shopped every sports car/luxury coupe between $30-50k, and the G37S was the best happy medium at $40k.

      The hard part was finding one with a 6MT. My dealer hadn't had one in months.
      • 4 Years Ago
      Lean times will always hurt the sales of expensive, impractical toys. But the desire to own them isn't going anywhere.
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