• May 6, 2010
Honda Pilot – Click above for high-res image gallery

Honda scored a decent U.S. sales month in April, with overall results up by 13 percent. But what has company insiders excited isn't strong Accord or Civic sales. Honda's light trucks, the Pilot, Odyssey, CRV and Ridgeline, were up 33 percent compared to April of 2009. Those vehicles comprise many of the most expensive vehicles in the Honda lineup, and a healthy source of profits.

Automotive News reports that Honda VP John Mendel called light truck sales "spry," adding that truck sales are up for several automakers, signaling that the U.S. sales downturn may be waning. Mendel also points to low inventory as a good sign for Honda, with light trucks sitting at a very low 42 day supply, down five days from March 1st levels. And while you've likely seen Honda's recent ads touting unprecedented incentives, keep in mind that light trucks are still at low incentive levels.

That's undoubtedly good news for Honda and its dealer body, yet Mendel reportedly cautions that dealers shouldn't get too giddy over the numbers. In the short term, though, the Honda VP intimated that some dealers may need to add salespeople as the auto industry continues to improve.



[Source: Automotive News – Sub. Req'd]


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    • 1 Second Ago
  • 18 Comments
      • 4 Years Ago
      Honda is the world's largest manufacturer of motorcycles as well as engines of automotive.
      Honda all automotive is used more amount of fuel.Honda can made such automotive which can used minimum fuel like hybrid car or electric car. Because Now days, fuel prize increase day by day. In Future used more amount of this hybrid and electric car.

      Regards,
      Micheal
      www.premiercustomtrucks.com
      • 4 Years Ago
      The Odyssey is a 'light truck'? And here I thought I was driving a lame minivan all these years. I feel much better about my family hauler all of a sudden.
      • 4 Years Ago
      The CRV is like a car on stilts.
        • 4 Years Ago
        "Civic Raised Vehicle"
      • 4 Years Ago
      Correct me if I'm wrong, but 'up 33% from 2009' is still way below average, considering 2009 was a pretty bad year, no? If sales dropped 50-60% in 2008/2009, 'up 33%' still isn't back to where it was...
        • 4 Years Ago
        Thank you. It's refreshing to see that somebody gets it. Most of the makes are rebounding.
      • 4 Years Ago
      $5/gallon gas can't be too far away then...July maybe?
      • 4 Years Ago
      I tend to agree that this might be a bit over generous in its general meaning in the marketplace.

      Whatever the case - I would be happy if it contributes to getting toyota to green-light the a-bat.
      • 4 Years Ago
      Honda looses ground if the sales of Accord and Civic are slipping and the sales increase overall is because of incentives. This is temporarily and based on customer short memory as both nardvark and Gruv mentioned above. In long term Honda is more and more "americanized" looking to sale trucks with higher profit margins instead higher engineered compact/family cars which is their initial strenght. Pity!
      • 4 Years Ago
      Man, Humans are stupid...
      • 4 Years Ago
      Accdording to Edmunds, record incentives last month for honda - no doubt in this regard.

      In other news, those are minivans not trucks, and the ridgeline not expected to continue past 2012..

      Sweet propaganda. next.
        • 4 Years Ago
        Clearly reading comprehension isn't your strong suit.
        • 4 Years Ago
        I think they just classify it by platform. The Ridgeline was actually built off the Odyssey platform.
        • 4 Years Ago
        It in fact is one of my strong points, as it was when I read this bull$hit on autonews several days ago when it came out. I don't need the cliffnotes on a blog, or the running of your pole smoker to tell me that this is much ado about nothing.
      • 4 Years Ago
      I love the new Accord. It's roomy and stylish. I hope they make the Accord even bigger.
        • 4 Years Ago
        The Pilot it a class leader right up until you step on the gas.

        Honda's 3.5 / 5 speed was great - for the $25,000 FWD minivan they introduced it in 9 years ago. (OK, the transmission failures weren't that great.)

        You know a car's slow when even Consumer Reports calls them out on it.


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