• May 5, 2010

Click above to watch the video after the jump

If you watched the 136th running of the Kentucky Derby over the weekend, you saw Super Saver race to victory by two and a half lengths. That's a 20 foot victory to non race fans, or just enough room to wedge a Dodge Ram Quad Cab between Super Saver and the competition.

If you weren't among the NASCAR-sized crowd of 155,000 fans in attendance at Churchill Downs, you likely know that we mention the Ram because it was the official truck of the event, and the Auburn Hills, MI-based automaker got creative with the video to let us know all about it.

Hit the jump to watch Chrysler's rough and rumble pickup as it hangs with the thoroughbreds. The 30-second spot makes good with the deep voice guy, pretty pictures and a mention of its Motor Trend Truck of the Year award – possibly Chrysler's best commercial in a while.



[Source: YouTube]





I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 8 Comments
      • 4 Years Ago
      I see Autoblog's finest are posting again. In new new news Ford still builds crap engines and Chevy is still learning the concept of a heavy duty pickup!
      • 4 Years Ago
      "...the deep voice guy..."

      That "deep voice guy" is Sam Elliott. You might recognize him as the co-star to Kurt Russell in Tombstone.
      • 4 Years Ago
      Being the official truck of the Kentucky Derby is going to do wonders for sales...just like the MT Truck of the Year award!
      • 4 Years Ago
      Sam Elliot is one of my favorite actors.
      • 4 Years Ago
      My rubbermaid was named official cooler of sneaking alcohol into the infield.
      • 4 Years Ago
      I must say that the Ram truck is one thing that Chrysler does do right, even if sales don't reflect that right now. Ford's sales are up because they are giving big discounts on the Super Duty trucks with the old 6.4 Power Stroke engine since the new 6.7 Power Stroke diesel is already out.
      • 4 Years Ago
      Amazing, Ram spent some taxpayer money on a sponsorship. :-P
        • 4 Years Ago
        Are you (and other haters) suggesting that Chrysler shouldn't do any advertising because they took the bailout loan?