• May 3, 2010
Volkswagen E-Lavida – Click above for high-res image gallery

The Lavida, Volkswagen's first vehicle designed and developed by and specifically for the Chinese market, will soon be going electric. Comrades, behold the E-Lavida.
Unfortunately, but not surprisingly, details about the actual vehicle are pretty thin at the moment. The car will be developed semi-independent of German overseer's, but the Lavida will fit into VW's overall EV strategy, dubbed "e-Mobility." According to Winfried Vahland, CEO of Volkswagen Group China:

The e-mobility strategy for China is perfectly tailored to local needs. Volkswagen will provide its entire BlueMotion technology to the two Chinese joint ventures for local production. The Volkswagen Group China has 100 percent committed to the aim of providing Chinese consumers with innovative, energy-saving and environmentally friendly technologies available to achieve sustainable development.

Dr. Martin Winterkorn, CEO of Volkswagen AG, echoed Vahland's statement:

Our goal is market leadership in e-Mobility by 2018. China is the world's most important market for the Volkswagen Group, and the success of e-mobility in China is crucial to the global implementation of the e-Mobility strategy.

Wait, did he say China is the world's most important market for Volkswagen? Yep. Volkswagen is already the biggest overseas maker of passenger cars in China and it was the first to enter the market three decades ago. Last year, VW delivered 1.4 million vehicles to Chinese customers, and you'd be hard-pressed to find an analyst who thinks the Chinese consumer market will shrink anytime soon. The e-Lavida will be tested in China as preparation for a broader market launch. The E-Up! city car is also due to go on sale in China in 2013.



[Source: VW via Worldcarfans]



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  • 13 Comments
      • 4 Years Ago
      I am sensing a trend towards introducing EVs in China first. Is it because there are less regs, or are the cars not quite ready for prime time? I like the interior of this car, a little different from the standard VAG look. The exterior however needs work.
        • 4 Years Ago
        @neptronix
        neptronix 2:26PM (5/03/2010)
        "Out here, CA mandates that electric car batteries have a particular warranty / service life.."

        Not quite. In a hybrid or plug-in hybrid the batteries and other technology are part of the emission control system, hence the 2004 Prius battery pack warranty jumps from 100,000 miles or 8 years to 150,000 miles or 10 years in California and the seven Northeastern states that have adopted the stricter California emission control standards. But in a pure EV, there's no emission, so CARB isn't involved. I think that's why Tesla doesn't have as strong a warranty. I don't know about a series hybrid like the Volt.
        • 4 Years Ago
        If BYD can sell cars out there, then yes, there are a hell of a lot less regulations. I am betting the safety regs are little to none.

        Also you can sell cars with lower battery longevity / power out there easily. Out here, CA mandates that electric car batteries have a particular warranty / service life.. otherwise you just can't sell a highway-capable vehicle.

        Getting a car into the USA is a painful procedure. I think this is why Europe and Japan get all the cool stuff before we do.
      • 4 Years Ago
      Yeah "Made in China" has become "For sell in China".
      Makes you wonder: "Where have all the cowboys gone?"
        • 4 Years Ago
        Great, now that song is stuck in my head. Thanks.
        • 4 Years Ago
        Ha.
        Yeah, China's economic boom is absolutely on fire now. They are where America was many decades ago. I keep seeing more signs of this. They're getting cars specially made for China and America is getting the scraps.

        They are also ahead of us on green tech development now.
        They also pollute far less per capita than we do.

        Meanwhile, we're like... drill baby drill... & global warming is a farce.. etc.

        I'm finding it difficult to be patriotic these days.
      • 4 Years Ago
      Outstanding! VW have finally succeeded in building a 1995 Chevy Malibu!
      • 4 Years Ago
      E-Lavida? E-Lavatory more like. Looks like something straight out of the '90s!
        • 3 Hours Ago
        Have a look at all cars "made in China". They all look similar. Well, some smart business man once told me: It is not what I like - it's what my customers like that matters. In this regard I believe this looks like a failure for the western eye but might be successful in their home country. I only would be careful trying to sell this to a different country (i.e.Coda).
        • 4 Years Ago
        You mean it looks like a normal car? Maybe it comes with a normal price too. I bought my car in 1995 for $12,000. I wouldn't be surprised if this car was around that.

        I wish there were more simple cars like this for sale in the US. And they shouldn't worry about coming out with a new version every year.
      • 4 Years Ago
      Also you can sell cars with lower battery longevity / power out there easily. Out here, CA mandates that electric car batteries have a particular warranty / service life..

      BMW Sales
        • 3 Hours Ago
        Why are you and juliaap01 pasting bits of other people's comments and then putting "BMW Sales"?

        Go away, you assholes!
      • 4 Years Ago
      Amazing how they sucked all the style out of the VW design.
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