Social media initiative pays off, Ford reports 125,000 people interested in 2011 Fiesta
We'd like to think that our recent review of the 2011 Ford Fiesta is the sole reason that many eager buyers have displayed interest in the vehicle, but Ford Motor Company points to another source responsible for generating all the hype. Ford says that its social media initiative, the Fiesta Movement, has been a great success.
Through the power of social networking, Ford has presented the upcoming Fiesta to millions. As the company states, the Fiesta Movement has generated more than 6.2 million YouTube views, more than 750,000 Flickr hits and nearly 4 million Twitter impressions. Now that's a lot of people to reach out to. Social networking allows companies to reach a lot of people in a very short time with most of the advertising legwork done by word-of-mouth users. The hype for the Fiesta is bordering on the excessive, but we're every bit as eager about its launch this summer as anyone else. Follow the jump for more details.
Photos by Damon Lavrinc / Copyright ©2010 Weblogs, Inc.
2011 Ford Fiesta: A hit before leaving the gate
Thanks to the success of the Fiesta Movement social media initiative – which has generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions – more than 125,000 people have already expressed an interest in the 2011 Ford Fiesta.
Going on sale this summer, the all-new Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. Featuring class-leading technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.
It's also designed to be versatile, personal and adaptable. In fact, Fiesta is delivers best-in-class convenience and connectivity with the segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.