• May 3rd 2010 at 10:16AM
  • 28


We'd like to think that our recent review of the 2011 Ford Fiesta is the sole reason that many eager buyers have displayed interest in the vehicle, but Ford Motor Company points to another source responsible for generating all the hype. Ford says that its social media initiative, the Fiesta Movement, has been a great success.

Through the power of social networking, Ford has presented the upcoming Fiesta to millions. As the company states, the Fiesta Movement has generated more than 6.2 million YouTube views, more than 750,000 Flickr hits and nearly 4 million Twitter impressions. Now that's a lot of people to reach out to. Social networking allows companies to reach a lot of people in a very short time with most of the advertising legwork done by word-of-mouth users. The hype for the Fiesta is bordering on the excessive, but we're every bit as eager about its launch this summer as anyone else. Follow the jump for more details.


  • SAN FRANCISCO, CA. April 20, 2010 - 2011 Ford Fiesta - The 2011 Ford Fiesta offers 15 class-exclusive technologies, including a 4-inch multifunctional display, SYNC´┐Ż with Traffic, Directions, and Information services, 7-standard airbags and projected 40 miles per gallon. It will be available this summer as a 4-door sedan and 5-door hatchback. Photo by: Sam VarnHagen/Ford Motor Co. (04/22/2010)

Photos by Damon Lavrinc / Copyright ©2010 Weblogs, Inc.

[Source: Ford]

PRESS RELEASE

2011 Ford Fiesta: A hit before leaving the gate

Thanks to the success of the Fiesta Movement social media initiative – which has generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions – more than 125,000 people have already expressed an interest in the 2011 Ford Fiesta.

Going on sale this summer, the all-new Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. Featuring class-leading technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.

It's also designed to be versatile, personal and adaptable. In fact, Fiesta is delivers best-in-class convenience and connectivity with the segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.



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    • 1 Second Ago
  • 28 Comments
      • 5 Years Ago
      Honestly you cannot....at least for now...I've already asked many times. If you can show me where they are in Ford Racing, please do, I would genuinely be interested in knowing.
        • 5 Years Ago
        You can't get them from Ford racing right now because the car isn't out yet. This car is all over WRC, so performance parts are most definitely being developed for it. They'll be on the site once the car is available.

        http://www.fordracingparts.com/fiesta/
      harlanx6
      • 5 Years Ago
      Dan you are a fear monger. When you seek to emotionalize a subject like this, it's usually a big lie. In the 20s the scientists and the media were emotionalizing the return of the ice ages, then in the 50s, it was global warming, Another reversal in the 70s it was global cooling again, now man caused global warming. The climate change movement has been discredited because of fraud and most people don't accept their junk science any longer. Don't be a party to the fraud. Solar radiation output is a variable cycle. When you can't program in the greatest influence on climate. which is future solar output, your computer models are junk. When people who were previously driving a Ford Taurus trade it in on a Fiesta that gets 40 or 50% better mileage, that's green!
        • 5 Years Ago
        @harlanx6
        It's kind of ridiculous to compare modern climate science with what was said 50+ years ago. Today we have satellites to use for imagery and analysis of atmospheric gases that didn't exist a few decades ago, in addition to all of the ground-based work that has been done in recent years (ice cores, etc.). And, of course, the evidence continues to grow every year. How long are the deniers going to keep showing their ignorance?

        This reminds me of when Bob Dole was running for president in 1996 and he said he didn't believe that smoking cigarettes caused lung cancer. No amount of evidence is going to convince the wackos (or those that take a lot of money from corporate interests) otherwise, apparently.
        • 5 Years Ago
        @harlanx6
        What is annoying is the press gives the same face time, or more, to a few corporate lackeys and their placebo science institutes who conduct no studies and who deny GW as they do to thousands of scientist who actually do the studies and acknowledge GW is fact.

        As our history with cigarettes shows, you can always find some paid shills to deny science.
        • 5 Years Ago
        @harlanx6
        The biggest disappointment for this car is the fact that Ford is already decontenting it of options and choices before it's even offered on the market.

        17 inch rim option...GONE
        Specific colour choices inside/outside (matching) - GONE

        The whole premise of this car was to be "European" and have options that the Europeans have. So they have a bunch of latte sipping grungy losers drive around the nation with these cars that are fitted with options we cannot have at the time of release....

        What would you call that? I call it switch and bait and bullsh^t advertising by Ford. Why would Ford, given the condition it's been in for the past few years, do that to people who are considering coming back to it?

        Fk Ford.
        • 5 Years Ago
        @harlanx6
        You could get a set of Ford Racing rims, alot of dealers carry those. The other rims weren't really that attractive and they were really expensive for a rim and tyre package anyway.
        • 5 Years Ago
        @harlanx6
        The 2000$, 17inch rims are a dealer option. They were removed from the Build and Price because they're not offered at every dealership and because people complained about the high price of a "fully loaded" Feista.
        • 5 Years Ago
        @harlanx6
        No they are not a dealer option...the dealers don't carry them and will not carry them. This is right out of the mouths of both Ford's representative who talked to me and also from several dealerships I asked around when I was actually interested in the car at one point.

        • 5 Years Ago
        @harlanx6
        By the way, he didn't say anything about climate change. He mentioned peak oil, which is a mathematical certainty. I have to agree with his comments--even if the fuel efficiency of every car on the road doubled, we'd still be 100% reliant on oil and gasoline. That's not good enough.
        • 5 Years Ago
        @harlanx6
        @Nozferat

        Why do you need 17s on a subcompact? So you can spend more on tires?
        • 5 Years Ago
        @harlanx6
        Perpetuate what lie? WTF are you talking about? Do you even have a clue?

        Do you understand the difference between cyclical events spanning a few hundred thousand years versus a couple of hundred years?

        Honestly, either you're really dense or just an oil company driveling mouthpiece.

        Please...enlighten us all as to why we are seeing such high concentrations of CO2 in the atmosphere that has occurred in the last 200 years...versus the cyclical rises and falls of CO2 that happen every few hundred thousand. I'd love to hear your fantastic story.

        harlanx6
        • 5 Years Ago
        @harlanx6
        Atta boy, Grant. Perpetuate the big lie.
        harlanx6
        • 5 Years Ago
        @harlanx6
        Nobody is denying global warming. In the past it has been cyclical. What is being disputed is the big lie, that it is human caused. The future of climate change is unknown, because future solar output (which is also cyclical) is unknown. The other big lie is global warming will continue, because humans are driving gasoline and diesel engined cars, and that cannot be known.
      • 5 Years Ago
      I know a lot of non-car people (eg housewives) that are interested in this vehicle.
        • 5 Years Ago
        Wow! I didn't realize that being a housewife would exclude one from being a car person. :-)
        • 5 Years Ago
        I knew I was in trouble when I posted that.
      • 5 Years Ago
      Holy cow that's a lot of people. These puppies are going to be flying out of the dealership!
        Julian
        • 5 Years Ago
        +1 on the 3door variant. tiny 3-door turbo car..sold 5door..just not a strong enough proposition VS an WRX.
        • 5 Years Ago
        I woulda been one had there been a 3-door. :(
      • 5 Years Ago
      I was interested in this car but it seems a little overpriced.

      The hatchback with a few options is 17K. That seems a lot for a compact when a toyota Yaris and the like go for 12 to 13K.

      Is it just me or does anyone else think thats too much to spend on a compact car?
        • 5 Years Ago
        I agree jmallx. One of my friends bought her son a used 2006 Yaris and he's getting about 40mpg highway driving back and forth to college. Now Ford comes out with 2011 Fiesta and the best they can do is the same mileage for an extra $4,000 and 5 years later?

        I expected better of Ford. Yes, it's a cute little car, but it's just a good marketing scheme to position a very ordinary car.
      • 5 Years Ago
      They just have a teaser site for the Fiesta for now
      http://www.fordracingparts.com/fiesta/

      They have 4-lug Focus wheels that might fit
      http://www.fordracingparts.com/Focus/Focus.asp

      Honestly though when you factor in the tyres and the TPMS sensors it's still kind of pricey. You could get the standard rims, then go to a Mavis or Sears and get better rims and tyres for cheaper. You could also shop online, but stick to reputable places like TireRack.com. I've heard places like ebay will ocasionally sell you bent or damaged rims.
      • 5 Years Ago
      by US standards it's a good thing people are willing to drive compacts but this car is no longer green. 1990 perhaps. peakoil exploding on us in about a year from now then this car can't be considered green. not even a little. be like saying a suburban is green because a hummer 1 exists.
      it is entirely inadequate. many of you wont believe me but you will soon enough
        • 5 Years Ago
        For once I agree with you Fredrickson....we're well past the point of continuing to bring out cars like this. It's better, yes...but pointless.
        • 5 Years Ago
        well, not soon enough to avoid disaster but not long from now
        • 5 Years Ago
        good but the whole world is still interdependent. they will bring us down with them
        Julian
        • 5 Years Ago
        My EV is already built !!!
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