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Question: If Cadillac is the Standard of the World, and Buick is just one notch below its range-topping, Wreath-and-Crested Caddy sibling, where does that leave Chevrolet, General Motors' mainstream brand?

Answer: A brand that provides 'Excellence for All.' According to The Wall Street Journal, which cites those ever-elusive "people familiar with the situation," this will be Chevy's newest slogan for its line of cars. Trucks will also reportedly be getting a new advertising slogan, but all WSJ knows is that it's a phrase like "Most dependable, longest lasting" and will be ready sometime this summer.

Chevrolet is of the utmost importance to GM, as the brand accounts for roughly 70 percent of its sales. We knew to expect some sort of revitalized advertising and marketing strategy, considering that The General just recently announced it was pulling its account from Campbell-Ewald after 91 years of partnership.

So, how will Publicis Worldwide, the newest agency of record for the Chevrolet brand, fare with its first-ever major marketing push for GM? We'll see. In the meantime, feel free to click past the break and let us know what you think about the new slogan.

[Source: Wall Street Journal]

What do you think of Chevrolet's new Excellence for All slogan?
I love it! 269 (13.7%)
Eh, not bad... but not great. 886 (45.3%)
Horrible. Completely hopeless. 803 (41.0%)

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    • 1 Second Ago
      • 5 Years Ago
      Why do I think 'special Olympics' when I think of 'Excellence for All'?
      • 5 Years Ago
      Chevrolet - Thanks to the banks and government, this is what you can afford
      • 5 Years Ago
      What GM needs is a commerical that shows some car designers beating the tar out of some bean counters, I mean, toss the beaner out of the rencen window funny. Or Designers and engineers at bar with a bean counter. Something to show that they've changed. This slogan is not it.
      • 5 Years Ago
      Mediocrity is to the people who are now running Government Motors .
      Say , I have an idea ! Why not put a small insignia in the shape of a square with the words , " GM Excellence " mounted at the bottom of the fenders on all GM products !
      • 5 Years Ago
      Practically feels like it could be a Chinese company name/slogan. Company called Excellence, make that their slogan.
      • 5 Years Ago
      Where is the excellence at Chevrolet? Aside from the Corvette (not really a Chevrolet) and the Equinox, there isn't anything that the bowtie offers that one can say without laughing that is based on excellence. Shamaro has a crappy interior. Malibore is space challenged inside (rear seat). Impala is an antique that dates back to the Lumina underneath - plus don't sit in the backseat with your feet under the front seat or the driver will pin your feet to the floor with his arse. The Chevrolet trucks are now third rate - even behind Dodge and far behind Ford in ability and features. The Cobore is laughable. The Aveo has more usable rear seat room than a Malibore! The Traverse is ungainly and ugly and inefficient compared to its weight and size.

      Gotta love the nerve of Government Motors Company - they don't care if what they say is true, they just do it!
        • 5 Years Ago
        The Traverse is an excellent sub-full-size SUV. I certainly wouldn't mind owning one.
      • 5 Years Ago
      Talk is cheap, where's the proof. I've owned a chevy before, that's why I won't buy another.
      • 5 Years Ago
      Excellence ?

      • 5 Years Ago
      Does anyone remember, "SEE THE USA IN YOUR CHEVROLET"? It sold alot of cars in the 50's and 60's. With many of the retro designs on the road now ( CAMARO, MUSTANG, etc.,) why not try a RETRO SLOGAN???????
      • 5 Years Ago
      "Medicrity for the Masses!!!"
      • 5 Years Ago
      What's that I smell..

      **sniff sniff**

      Oh yea, the familiar smell of GM failure..

      Come on guys, you can't do better than this? I want GM to succeed but so far I'm just not seeing it..
      • 5 Years Ago
      It's no worse than other manufactures tag lines.
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