• May 3, 2010
Chrysler comes roaring back

Sure, Chrysler Group sales were up an astonishing 25 percent last month and its dealer network deserves a pat on the back for clearly working their backsides off in April. That said, let's not forget the low bar that Chrysler had set for itself last year. Heading into bankruptcy, Chrysler Group sales in April 2009 were nearly 50% worse than 2008. Thus, it was inevitable when industry sales began to rise in 2010 that Chrysler would beat its poor performance in 2009. Imagine what they could do with new products to sell?

By and large the entire U.S. auto industry enjoyed positive sales last month, with (shocker!) Chrysler and Dodge posting the best performances by brand. Subaru, per usual, is right up there with a near 50% sales increase (thank you, Outback).

The number of double-digit percent increases in sales is perhaps the most telling bit of info to take away from this month's chart. Only 13 brands did not have double-digit increases, and four of those were still single-digit increases while another three are shuttered brands from General Motors. Buyers are clearly in a buying mood. At this point, which automaker gets the sale comes down to either who has the newest product or offers the most aggressive incentives.

Brand Vol. % Apr-10 Apr-09 DSR %* Apr-10 Apr-09
Chrysler 61.35 22,386 13,874 61.35 861 534
Dodge 61.18 38,795 24,070 61.18 1,492 926
Subaru 48.24 23,198 15,649 48.24 892 602
Infiniti 46.21 7,211 4,932 46.21 277 190
Volkswagen 42.03 23,135 16,289 42.03 890 627
Buick 36.44 12,181 8,928 36.44 469 343
Cadillac 35.74 11,317 8,337 35.74 435 321
Land Rover 34.56 2,749 2,043 34.56 106 79
Nissan 33.84 56,558 42,258 33.84 2,175 1,625
Audi 32.94 9,319 7,010 32.94 358.42 269.62
Hyundai 29.66 44,023 33,952 29.66 1,693 1,306
Lexus 29.33 18,359 14,195 29.33 706 546
Ford 26.08 146,589 116,263 26.08 5,638 4,472
Toyota 23.80 139,080 112,345 23.80 5,349 4,321
Lincoln 21.87 7,279 5,973 21.87 280 230
Acura 21.63 10,719 8,813 21.63 412 339
Mercedes 21.03 17,628 14,565 21.03 678 560
Mercury 19.13 9,128 7,662 19.13 351 295
GMC 18.36 24,224 20,467 18.36 932 787
Chevrolet 17.44 135,369 20,467 17.44 5,207 4,433
Mazda 17.32 18,935 16,139 17.32 728 621
Kia 17.30 30,036 25,606 17.30 1,155 985
Honda 11.67 102,978 92,216 11.67 3,961 3,547
BMW 9.95 17,268 15,705 9.95 664 604
Mini 5.09 3,843 3,657 5.09 148 141
Volvo 0.95 4,546 4,503 0.95 175 173
Mitsubishi 0.33 3,932 3,919 0.33 151 151
Jeep -0.13 19,645 19,670 -0.13 756 757
Porsche -5.72 1,747 1,853 -5.72 67 71
Ram -21.98 14,877 19,068 -21.98 572 733
Suzuki -23.32 1,950 2,543 -23.32 75 98
Jaguar -30.05 896 1,281 -30.05 34 49
(Hummer) -47.32 481 913 -47.32 19 35
Smart -49.44 680 1,345 -49.44 26 52
(Saturn) -94.94 373 7,367 -94.94 14 283
(Pontiac) -99.52 52 10,838 -99.52 2 417
Saab NA
COMPANIES
Nissan NA 35.13 63,769 47,190 35.13 2,453 1,815
Chrysler Group 24.81 95,703 76,682 24.81 3,681 2,949
Ford Mo Co
24.66 167,542 134,401 24.66 6,444 5,169
Toyota Mo Co 24.42 157,439 126,540 24.42 6,055 4,867
GM Core 19.67 183,091 152,997 19.67 7,042 5,885
Honda NA
12.54 113,697 101,029 12.54 4,373 3,886
Jag/Land Rover
9.66 3,645 3,324 9.66 140 128
BMW Group 9.03 21,111 19,362 9.03 811.96 744.69
General Motors 6.35 183,997 173,007 6.35 7,077 6,654
*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in April 2010 and 26selling days in April 2009, so the change in monthly sales volume will equal the change in the average daily sales rate (DSR) for each brand/company.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 82 Comments
      • 4 Years Ago
      What a surprise, Toyota is regaining sales. Where are all the commenters from a month ago that said they were ruined in the US?
        • 4 Years Ago
        With that said I'm happy to see GM and Ford regaining sales, I think Toyota's real blow will be the combination of interesting products and competitive reliability from companies like Ford. Toyotas are reliable but bland as hell and I think people will get tired of paying 25k for a piece of machinery just because it's reliable when they can have something reliable that they actually like.

      • 4 Years Ago
      TOYOTA up 25%!

      ACCORD best selling car in America!

      The transplants continue to decimate Government Motors...
        • 4 Years Ago
        Too bad GM is still outselling Toyota....
      • 4 Years Ago
      Did anyone else notice the error with the chevy data:

      Chevrolet 17.44 135,369 20,467

      A 17% change from 20467 to 135369?
        • 4 Years Ago
        Good call. Looks like a copy paste issue. The "20,467" is the same as the GMC sales right above it.
      • 4 Years Ago
      Mopar Mojo!
      Gotta give em credit.
      • 4 Years Ago
      I'd love to know how many Sebrings, Avengers, and all the other garbage that ChryCo makes were dumped on rental fleets before I'd take ANYTHING from these numbers.
        • 4 Years Ago
        A unit sold is a unit sold. Even the fleet buyer has an option of choosing what they want to buy.
      • 4 Years Ago
      Toyota makes wonderful appliances.

      I'll take an 'inferior' product any day.
      • 4 Years Ago
      Scooby Dooby Doo!
      • 4 Years Ago
      No mention that "they're toast" Toyota is up 25%.
        • 4 Years Ago
        hyundai/kia outsold nissan/infiniti

        my prediction will come true. hyundai will outsell nissan by next year. and will outsell honda by year 2015.
        • 4 Years Ago
        Well, how about somebody show the 2008 and 2007 numbers for comparison?

        Oh, wait...
        • 4 Years Ago
        And I was being pretty generous there, considering Volvo an "American" brand.
        • 4 Years Ago
        @John: how about they show 2007-8 for everyone, not just Toyota? To see the bubble in action?
        • 4 Years Ago
        The real problem is that the Chrysler sales increase was mostly driven by a ~300% increase in Sebring sales and a ~400% increase in Avenger sales. And while Chrysler is refusing to reveal fleet sales for their April numbers it's pretty obvious that the Sebring hasn't suddenly caught on as America's hottest car...
        • 4 Years Ago
        Wiggy, what makes them "spins"? He is stating that the automakers are down compared to 2008, which is no less valid than a comparison to their 2009 numbers.

        And also Asian automakers do sell more cars in the US, what is there to contest or spin?
        • 4 Years Ago
        Not suprising - what does Nissan make that mainstream would want to buy? Besides maybe the Maxima.
        • 4 Years Ago
        So, looking at the brands, it breaks down like this:

        Asian brands = 46.9% market share
        American brands = 45.6%
        European brands = 7.5%

        Seems like all those people who said the US builds better cars don't have their money where their mouth is, huh?
      • 4 Years Ago
      Not to rain on their parade, but then numbers are distorted because 1 year ago they were on the verge of bankruptcy! Which means sales were down dramatically.
        • 4 Years Ago
        Why do we always get comments like this? The % increase/decrease is a relative measure of how the company is doing now compared to a year ago. nothing more. nothing less. Saying that it's distorted because they did poorly last year is asinine. This particular statistic serves no purpose other than to compare current performance to last year's performance, whether it be good, average or poor.

        If you want an absolute measure of how the company is doing, you look at the total sales volume. Lucky for you, that figure is also included in the chart.
        • 4 Years Ago
        Yes, Chrysler is up since October 2009, when they hit bottom.

        But Chrysler is far from healthy, being down 54% from April 2007.

        Nobody else (short of Suzuki / Mitsu) is doing nearly that poorly.

        • 4 Years Ago
        That's very true. What will be telling is if April 2011 will be up 60% over last month. Then they're on to something. But there's nothing coming down the pipeline to really drive a huge increase, unless Hertz replaces their Camrys with Sebrings.
        • 4 Years Ago
        @ Luis

        Nothing down the pipeline??? Pure ignorance!

        Sebring being replaced
        Avenger being refreshed
        New Charger
        New 300
        Exterior and interior refresh of Challenger
        New full size CUV
        New Grand Cherokee
        Exterior refreshed to the Belvidere triplets
        Exterior and interor refresh of the Journey
        New V6 engine family
        Refreshed 6.4 to replace 6.1
        Fiat 500
        New small 4 cylinder engine
        Refresh of the WGE four cylinder engine
        All new midsize pickup.

        I can go on and on. The majority of this will happen in the next six to nine months!!!

        How does it feel to live under a rock. Ignorance is bliss!
        • 4 Years Ago
        Nevertheless, Subaru outsold Chrysler, fair & square. Go Subie!
        • 4 Years Ago
        @Mike: all vaporware until we see actual production prototypes. Kinda like the Volt was 4 years ago. I'll believe it when I see it!
      • 4 Years Ago
      Thanks for putting it in perspective 'drudometkin'. Of course Chrysler is up. They had no place to go but up.
      • 4 Years Ago
      Hyundai needs another U.S plant to meet the demands. Sonata needs its own plant whenever turbo and hybrid arrives.

        • 4 Years Ago
        Yes, and why isn't Hyundai/Kia listed as a "company" in the summary table? As you pointed out elsewhere, at 74059 sales they outsold Nissan, and certainly the bit players Jaguar and BMW.
        • 4 Years Ago
        Hyundai/Kia is NOT its own brand, that's why it's not listed as such. Hyundai owns a 40% stake in Kia -- they're NOT under one umbrella.
      • 4 Years Ago
      Ford and GM have been selling stuff at fire prices for many years and the likes of GM will have to for a very long time to come. Over the coming months you can be 100% assured Toyota will return to it standard pricing and still sell heaps of great cars, trucks and suv's. GM on the otherhand simply builds rubbish ... period !!
        • 4 Years Ago
        Do you and Brian share a room and pc?

        You idiots probably share a bed and shower too.

        Never underestimate the power of stupid people in large groups people.
    • Load More Comments