- May 3, 2010
BMW Dynamic Car Identity reimagines Roundel [w/video]
Proposal for a dynamic BMW roundel – Click above to watch video after the jump
There's everything on the Internet, isn't that what they say? A company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW's roundel logo. It's got the usual form and colors but, to quote Galileo, "And yet it moves."
The only other logos we know of that move on a car are on Rolls-Royces and Bentleys – the wheel caps rotate to stay centered, and the hood ornaments will retract. Zafira's idea isn't anything like that. It is neat, but... well, have a look at it for yourselves after the jump and tell us if you can see it in BMW's future.