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Now that Audi is finally moving into the arena of electric cars, it has decided to also invest in renewable energy production. The German automaker has already installed an extensive array of solar panels at its main factory in Ingolstadt, which will be supplemented by up to 14,000 megawatts of wind power in the future.

Audi has also formed a joint venture with Desertec Industrial Initiative to install renewable energy sources in the Middle East and North Africa. Audi plans to work on getting infrastructure built in those regions to support clean energy. The Desertec program has 16 corporate partners and will focus on both wind and solar energy energy in the region.

[Source: Audi]

PRESS RELEASE

Audi looks to invest in renewable electricity

* Audi joins international Desertec alliance as associated partner
* Renewable energy sources powering Audi production
* Total energy balance in the focus
* Audi CEO Rupert Stadler: "Electric cars from Audi will run on sustainably produced electricity"

AUDI AG is looking to invest in renewable sources of energy. In support of this goal, Audi this week signed an agreement with the international consortium "Desertec Industrial Initiative". The long-term goal of the joint venture is the climate-friendly production of energy in the deserts of North Africa and the Middle East. As an associated partner, Audi will initially work to create the right conditions and to establish the necessary infrastructure.

"When at Audi we speak of sustainable mobility, we are looking at the entire energy balance", said Rupert Stadler, Chairman of the Board of Management of AUDI AG. Audi is looking to introduce its first small-series electric car to the market as early as 2012. In doing so, Stadler said Audi will not only apply the principles of sustainability to the production of the cars, but also to ensure that customers can sustainably operate the cars. "Electric cars from Audi will run on sustainably produced electricity. To achieve this goal we're supporting the development of solar- and wind-driven power plants", Stadler said.

By partnering with Desertec, Audi is joining a unique industrial initiative. It is working to achieve a safe, sustainable and climate-friendly energy supply from the deserts of North Africa and the Middle East. The Desertec Industrial Initiative is working to develop the right conditions for targeted investment in solar and wind energy on the basis of careful analysis. Today the Desertec Industrial Initiative is backed by 16 founding companies, the DESERTEC Foundation and associated partners, who work to support the initiative's objectives.

In its holistic view of the energy balance of its products, AUDI AG includes its production processes. Surpassing the common German mix, an above-average percentage of the energy needed for production is fed into AUDI AG's plants from renewable sources. Novel photovoltaic panels on its roofs actively feed green electricity into the German grid. In the future, roughly an additional 14,000 megawatt hours are to be added to this through wind power; the utilization of biogas is also foreseen. The partnership with Desertec now expands this commitment.


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    • 1 Second Ago
  • 5 Comments
      • 5 Years Ago
      Its assumed that renewable energy won't get a large market share until it can match the cost of alternatives, but as a user you will typically pay 3 times as much for the electricity as it cost to generate due to transmission / distribution and other overhead costs for the utility.

      Renewables and micropower can be owned by the user rather than the utility, and this changes the cost / benefits. I'm not saying they are there now, but fossil fuels are depleting and getting more expensive plus international tensions / CO2 make renewable energy attractive for a whole load of reasons. Also renewables, mircopower (CHP) and energy efficiency can be installed far quicker than conventional centralised generation.
      • 5 Years Ago
      C'mon ABG: A little bit of editing...

      When I first glanced at this item, I thought "14,000 MW !?!? That's simply stunning, considering the entire US had about 21,000 MW of capacity at the end of 2008!"

      Then I read the article: Make that 14,000 megawatt hours, which is entirely different.

      Please pay attention, ABG: Unlike many places on the net, your readers very well understand the different between power and energy.
        • 5 Years Ago
        Phil is right. You need to READ the press release before you quote something.

        14,000 MW/h = 10 wind mills
        14,000 MW = 10 nuclear power plants
        • 5 Years Ago
        Ugghh: "different" should be "difference." ABG gets to edit their items. We want an "edit" button, too!
      • 5 Years Ago
      Audi actually makes money with that array of panels on their roof in Ingolstadt. That's because Germany has the best feed-in tariff law in the world. In some parts of the world solar power has already reached grid-parity. In Italy and Spain for example. Other countries will not be far behind. See more about it here: http://www.youtube.com/watch?v=i76I0RTWEE4