What, Danica Patrick's inclusion in the sport isn't enough to generate sufficient interest? Guess not. Seemingly in an attempt to generate some additional excitement in the 17-race 2010 IndyCar Series schedule, Randy Bernard, first-year chief executive of the Indy Racing League, has announced that there will be three different winners after the season is done and over with. Why? We'll let Bernard explain:
After my first six weeks, I kept saying to myself we need to be able to deliver a consistent message about our sport that separates us from other forms of auto racing... What hit me is that we have the fastest and most versatile drivers and racecars in the world - and no one can deny that - and now we have to show why we're the fastest and most versatile. We have 17 events, but how do we create better story lines?
Apparently, that "consistent message" necessitates awarding a winner for both oval racing (to attract NASCAR fans?) and road racing (to attract F1 or Le Mans series fans?) in addition to the normal overall series champion.

Does this three-tiered championship earn your interest? If so, you'll be pleased to hear that a contest coming in late May will allow fans to help choose the names for the oval and road racing trophies. So far, it seems that Foyt (oval) and Andretti (road) are the leading candidates.

[Source: The New York Times | Image: Darrell Ingham/Getty]