• Apr 28, 2010
Honda has officially joined the ranks of automakers like Kia and Ford by posting solid profits during the fourth quarter of the company's fiscal year. The Japanese automaker managed to see profits rise by 28 percent compared to the same period last year, thanks largely to increased hybrid sales. The announcement marks the fourth-straight quarter of profits for the company after seeing a rare operating loss at the end of March, 2009.

Sales in Japan have been bolstered by sales of the incredibly popular CR-Z Hybrid. Earlier this month, Honda announced that it had received over 7,000 orders for the two-door hatchback, which accounted for over half of the models the company had set aside for sale in its home market.

Honda also attributed its quick recovery to the fact that its lineup is comprised mostly of fuel-efficient vehicles – something buyers in a global recession have been quick to appreciate. Analysts also point to a healthy dose of cost-cutting measures as bearing credit for the rebound, too. Based on the good news, the carmaker hopes to see its growth continue through the rest of 2010.

[Sources: Honda, Mainichi Daily News | Image: Justin Sullivan/Getty]


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  • 31 Comments
      • 4 Years Ago
      Wow, the CR-Z is popular? I really like the looks, but the performance, efficiency, and practicality all seemed like huge let-downs (especially compared to say, a Fit), so I just assumed it would be a commercial flop. Glad Honda's doing okay. Hopefully they can put some of that money into real R&D...
      • 4 Years Ago
      Now buy back your F1 team. Oh no wait, they became wildly successful with the chassis you paid for and are now one of the hottest teams on the grid.

      Well, to make up for your mistake, how about you release your supercar or an S2000 successor?
      • 4 Years Ago

      Ford gets a blog
      Kia gets a blog
      Honda gets a blog

      Why not Volkswagen?
      Their 1. quarter numbers go airborn and no one here takes notice...

      turnover 28.8billion Euro ($30.8billion) +19.4%
      net liquidity 14.2billion Euro ($18.8billion) +32.6%
      cars delivered 1.744million +24.4%
      production 1.734million +38.4%
      11.6% of the world market is in the hand of VW
      employees 371,289 +0.8%
      they payed 1.7billion Euro for Suzuki 20% stock turnover and still made a win 703million Euro
      • 4 Years Ago
      I think Honda doesn't listen to their customers as they used to 5-10 years ago. New Acuras definitely have a lot of controvercy in their look and don't appear for younger generation. They are in different price brackets in comparison with Integra/RSX. And sales are weaker then Germans or Lexus/Infinity. Their hybrids are not enjoing good sales as well (we'll see CR-Z later). Plus all new Hondas/Acuras are not as good for modifications which additionaly gona get out younger customers and they gona get more Toyota/Buick demographic base in near future.
        • 4 Years Ago
        You better go check those Infiniti numbers.
      • 4 Years Ago
      Must be the scooter sales.
        • 4 Years Ago
        nope, watch today's autoline daily
      • 4 Years Ago
      I wonder how much of it is made on the backs of Canadians.
      Honda goes further than not honouring the US warranty in Canada: they void it so you can't even go back to the US for warranty service.

      I'm glad they're being sued, along with BMW, Mercedes and others for putting up all these artificial barriers.
      • 4 Years Ago
      No surprise. Hondas are excellent.
      • 4 Years Ago
      i'm interested in seeing the numbers for the Acura division. Those cars are ugly they gotta be hurting............
        • 4 Years Ago
        I guess some people just don't get it. Sometime the uglier a car is, the better it will sell...

        i hope that make sense.




        /s
        • 4 Years Ago
        What are you smoking? The new Acuras grills are superb! You don't like them doesn't mean others don't. I love those!
        • 4 Years Ago
        Acura sales have not been shabby. In March 2010, Acura sales jumped 25.2% from the year before, while Honda's increases were less, at 16.9%. In Canada, Acura outsells Audi and Lexus.
        • 4 Years Ago
        I see quite a few new Acuras on the road. I don't think they're so ugly they hurt sales, you either love it or you don't. Personally I love them.
        • 4 Years Ago
        Dude, ever been short a bottle opener? When that ice cold beer is trapped behind that immovable bottle cap? Well, that's where your Acura comes in and saves the day...
        • 4 Years Ago
        the new acuras are DEFINITELY ugly, especially compared to how good they looked before
        • 4 Years Ago
        I think the current line of Acura vehicles are fairly acceptable, it's a lot more... bold than the previous TL and TSX, for example.

        They just need to clean it up and optimize the looks a bit. I'd be after a TSX if it didn't look a bit out of proportion at side profile view.
      • 4 Years Ago
      Boring works...
        • 4 Years Ago
        What would you rather have them do? Build cars that people aren't really in the market for like Pontiac so they can put themselves out of business?
      • 4 Years Ago
      Great to see Honda making some solid vehicles like the new Pilot. I'm sick and tired of seeing effeminate round crossovers and the Pilot definitely shines through the darkness. Go Honda!
        • 4 Years Ago
        The Pilot isn't effeminate? News to me...
      • 4 Years Ago
      Honda's "hidden" advantage is that they have 3 profitable divisions, cars, bikes and lawn/generator equipment.
        • 4 Years Ago
        Honda sold $92.3 billion of products, and of that a mere $2.9 billion was profit. How much of that profit do you really think was attributable to lawn equipment?...
        • 4 Years Ago
        And GM has already aknowledged the trouncing by Honda Lawn.
      • 4 Years Ago
      CRZ selling well?? there are that many people with money to burn?
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