• Apr 27, 2010
2010 BMW X1 - click above for high-res image gallery

Most of us weren't too thrilled when we first saw the BMW X1 last year in Frankfurt. The reasons were many and varied, but they can basically be lumped into one of two camps. First up is the aesthetics camp. Cries of "ugly" cropped up in the comments faster than they would have in a Susan Boyle Playmate layout.

While BMW's particular brand of crossover design has never been anything but controversial, we think the X1 looks pretty much okay. But the second, and maybe more vocal camp, can best be summed up as, "Why?" As in why would BMW bother? According to Top Gear ace Jeremy Clarkson, they shouldn't have.

No stranger to stinging reviews, even of BMW products (here's Jezza calling the 335 a "dog turd"), Jeremy really seems to particularly dislike the new X1. He hates the ride, the interior, the name (sDrive in particular), the diesel motor and the way it drives. Is there anything he likes about the small crossover? In a word, no. Read his scathing Times Online piece for yourself.



[Source: Times Online]


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    • 1 Second Ago
  • 52 Comments
      leolux10
      • 4 Years Ago
      This useless drop of bum (c)um is a waste of time. BMW already screwed up with the lame X3. This whole hatchback fad is getting out of hand. Produce a new supercar instead.

      Blehhhhhh
      • 4 Years Ago
      BMWs are for insecure, status seeking wannabes. It's the most overhyped, overpriced car in the world, basically a German Chevrolet. When you see a BMW driver, they are almost always attention-whhores and people who make $35,000 a year, live in one bedroom apartments, eat a Burger King, yet have $500 a month lease payments on the "beemer." LOSERS comes to mind. BMY = BIG MONEY WASTED.
      • 4 Years Ago
      Using Susan Boyle as an analogy for ugly was very tasteless. I don't consider myself to be any better looking than Ms Boyle, and I would certainly be offended if anyone were to publicly belittle me in such a way.
      • 4 Years Ago
      Sorry this vehicle is not ugly .
      When all these "writter will come down to earth and realise how stupid they are" , these are the same peoples who for years padded the back of mediocrity in Detroit ,one has only to look at any photos of Detroit on googles and compare them with any Western European City to understand the level of idiocy of these writers , No difference between Nagazaky and Hiroshima {did we actually win the war} a few years ago they all bashed the look of European car {less than 12 years} nd were padding the back of US car maker ., we all know the results . As of todate the only US auto maker wtih a positive cash flow is Ford and has achieved it with the European division and is now importing their vehicles made in Turkey , yes that is a Country ........
      • 4 Years Ago
      Ever own one? Doubt it . . . Typically, 'a-hoes' who have never owned a BWM are the ones who make the most aggregious and uninformed comments. Don't like the brand, fine. But at least have a informed reason and/or experience as to why. I own my 3rd BMW 5 (currently 2005 530i) series each bought new, after trying the mercedes and lexus equivalents - BMW just a better ride for me, all around. Now in order to transport by German Shepherd around I will be purchansing a pre-owned X3 so I don't have to drive him around in my 530. Though some make not like a particular model, before you criticize the entire brand, you should at least have experience with driving their cars. Most current and previous owners of BMW's who have also driven other 'like' luxury vehicles will attest BMW is still 'the ultimate driving machine'. So . . . try and be intelligent about your comments.
      SpikedLemon
      • 3 Years Ago
      Take it with a grain of salt. He doesn't like many SUVs unless they're English.
      • 4 Years Ago
      You guys are ridiculous, and Clarkson is your King. It looks just fine for a CUV, has a very tastefully styled interior and will sell by the gagillion for whatever price BMW cares to sticker it with.

      Near as I can tell, his primary complaint is that BMW's brand is so absurdly successful that they aren't being arm-twisted into giving away option packages to move units, and that the vehicle comes with diesel engines, which he can thank his own EU-enslaved government for. I'm sure the boys in Bavaria would happily wedge a V8 under the hood if they could actually sell such a vehicle in Europe.

      This article probably has no bearing on what we'll see in the US. When was the last time any BMW was sold State-side in base configuration, and what do you think the odds are we won't get gasoline engines? Okay, so now that we've established that, get over it.

        • 4 Years Ago
        Why blame the government for BMW's own decisions? Look at BMW in the US, they claim they are the most fuel-efficient luxury brand here. Is that the fault of the EU? This is even before the US increases in fleet mpg come into effect.

        I think it's more because gas is $7 a gallon in the UK right now. It's tough to sell a smaller, cheaper car if no one can afford to run it because it costs 1/3rd as much in gas a year to run it as it does to purchase it.
        • 4 Years Ago
        Wow, it's incredible how well you are able to make no sense whatsoever. First of all, I think I very clearly indicated that it is unlikely BMW will bring the X1 to market in the US without gasoline engines, and if they do offer diesels here they will be a very small percentage of overall sales, so obviously BMW's decision has nothing to do with CAFE standards at this point in time. However, when those requirements do come into full effect, expect to see articles by American automotive journalists decrying the doggish diesel engines that we have no choice but to equip our CUVs with a la Clarkson.

        Secondly, why do you think gasoline costs $7/gallon in the UK? What, are TV ads for BP just astronomically expensive there? Are fuel-truck unions holding the oil companies to strangling labor contracts that require five people to be sent out on every trip to restock gas stations? It's taxes, genius. Taxes that are imposed by... bingo! The government! Surprise. It isn't BMW's choice that gas costs more per liter than booze, and many of those taxes were put into place to intentionally force frugal gasoline consumption on auto manufacturers and consumers. I'm guessing I didn't need to explain any of that to you, but since you were playing dumb, I thought I'd just make sure.
        • 4 Years Ago
        what do you mean the EU doesn't tax gasoline or diesel ? fuel taxes exist in the EU and are pretty hefty.

        http://en.wikipedia.org/wiki/Fuel_tax
        • 4 Years Ago
        The EU doesn't tax gasoline or Diesel. It doesn't tax either of them. It also doesn't tax US gasoline or Diesel. How can you blame the EU for BMW's choices of engines in the US or the high price of fuel in the UK?
      • 4 Years Ago
      Further proof that BMW product design is in the toilet...
      • 4 Years Ago
      Jeremy Clarkson is getting paid because he criticizes everything he sees and I admit that he is a lot of fun. But these young kids worship him because they think he's cool like that. Have a thought people!! Think for yourself!! This car isn't for everybody just as Toyota camry, honda s2000, or Ford Mustang. Every Vehicle in different segment is aimed at different people.
      • 4 Years Ago
      since ive never driven it, i cant say anything about how it drives/feels, but looks-wise alone, i think it looks A LOT better than the X3.
      • 4 Years Ago
      Clarkson's writing is piece of trash. he is entertaining on TV, but i can't stand his writing.

        • 4 Years Ago
        i always skip the first half on his articles, those are there just to fill up space. then the review itself varies with the time of the months. he changes his mind so often , it doesn't even matter what he says. he was funny on TV , but after all these years he's just recycling old jokes.
      • 4 Years Ago
      I don't think it's ugly. I find the X3 and 1er a lot uglier. It looks like a generic small wagon. Very un-BMW, but I guess that's where the complaint really lies. If this was made by a high volume brand like Honda or Ford, people probably wouldn't have the same reaction. But for a luxury brand, it doesn't quite make sense. BMW is trying to be the VW, while VW is trying to be BMW.
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