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This whole recession thing has been good to Kia. Buyers have skidded away from high-riding luxury barges faster than cockroaches from a kitchen light and right into the loving arms of the Korean automaker's well-equipped, smartly priced, and newly competent products. As a result, the company has reportedly seen its net profits quadruple in the first three months of this year. Kia managed to rake in a total of $358 million dollars from January to March, compared to $88.2 million during the same period in 2009.

Much of the boost came from the fact that the company's global sales have exploded this year thanks in part to the new Sorento, Forte and Forte Koup. Kia moved 474,635 vehicles during the first-quarter of 2010 – more than 65 percent more than during the first-quarter of 2009.

[Source: Associated Press | Image: Jung Yeon-Je/Getty]

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    • 1 Second Ago
      • 5 Years Ago
      Congradulations Kia, keep up the good work.

      We want a Genesis coupe based sports car, with some sleek 2011 Optima styling and a GDi four-cylinder. A nice GDi Turbo model at the top of the line-up. No V6 needed.

      If it's a lift-back hatch style, I will buy. Thanks.
      • 5 Years Ago
      Congrats Kia.
      • 5 Years Ago
      They do it by offering smart, relatively simple cars that you would actually want to own and drive.

      Good work, Kia. Keep the fire lit.

      Looking forward to the five-door Forte.

        • 5 Years Ago
        Luis, how do you expect anyone to believe anything you say when you have no basis to fall on?

        Fact is, Hyundai and Honda are the most recession-proof automakers in the industry.
        • 5 Years Ago
        Typical blah, blah, blah (about Hyundai/Kia) from Debbie Downer (Luis)...

        Maybe Luis should take note that for the 1st Q of 2010, auto sales have recovered by a good bit, esp. for the luxury makes.

        Also, H/K are just about the ones to see an increase from their 2007 nos. as well.

        H/K actually have cut back on incentives this year (less than Toyota) and if cheap transportation is what buyers were looking for, then why haven't Suzuki, Mitsubishi, Dodge, etc. seen big gains over the recession?

        And only an idiot would seriously compare H/K's product line w/ the luxury makes (aside from the Genesis sedan and Equus); they're taking sales away from Honda, Toyota, GM, Mazda, Nissan, etc. - not the luxury makes (aside from a few who have opted for the new Sonata over an ES or other such entry-level vehicles from luxury brands).
        • 5 Years Ago
        Where the hell do you live? My house is not a mansion anyway you look at it. It is not in a expensive area and cost me more than $500K. You must be living in the woods of Montana (Not mocking anyone here. I love Montana) to think that this kind of money buys you a mansion. Regarding KIA - they'll continue selling more cars even after the economy recovers. That's because all their new products are class competitive, nicely designed and full of features and as a bonus still cost lest than the competition. Don't you think think that it's time to accept that Hyundai/KIA are now world power in the car business? By keeping your head in the sand you are missing very exciting times. I am not saying that they are perfect. They are just competitive and the big boys from Toyota, Honda and Nissan have to keep up. I bought a luxury car during the worst times, because I had the money and the prices were ridiculously low. This doesn't mean that my next car will be more expensive. I would gladly buy a new turbo Sonata or Optima. I would also buy the new iteration of Azera.
        • 5 Years Ago
        No...hence people running to them during a recession. They don't WANT them, many people NEEDed cheap transportation. Once people are making money again they will desire something more upscale and will pay a premium for a more premium name. And no, I also don't think people were giving up Lexi for Kias in the last recession - unless you consider people who shouldn't have been in a Lexus to begin win (just like those who shouldn't have been in a $500 McMansion on a $70k salary).

        Just sayin'.
      • 5 Years Ago
      they better be paying peter schreyer a hefty chunk of change.
      • 5 Years Ago
      Another Kia fan here. Scary how they have stepped up their game with their sister company.

      If they ever came up with a lightweight RWD coupe, I'd buy one.

      • 5 Years Ago
      Once the Optima Sedan and Coupe come out the game will change even more.
        • 5 Years Ago
        not to mention new Sportage and Cadenza(amanti replacement)

        Hyundai/kia will pass honda/acura nissan/infiniti in U.S sales within next 2 years.
      • 5 Years Ago
      The Soul and the Cube are the coolest cars on the road today (not counting exotics). Even though I prefer the looks of the Cube, I really love the design of the Soul inside and out, and for the price you pay, it's hard not to be impressed...
      • 5 Years Ago
      and were is the big story...?

      Volkswagen increased sales by 24.4% in first quarter 2010 to 1.7million vehicles...
      the car production boostet by 38.4% in the first quarter

      The 24.4% sales increase from Volkswagen is as big as the whole Kia production...
      The profit befor tax boostet to 703million Euro ($938miilion) in the first quartal...

      You need to look at the right companys if you want to show up impressive numbers..
      • 5 Years Ago
      I have had a 2011 Sorento for three months and I LOVE it!
      • 5 Years Ago
      I hope they build a version of the new Hyundai Veloster. That vehicle sounds cool, but I much prefer Kia's styling to Hyundai's.
      • 5 Years Ago
      I just spent a week in south Florida with a Kia Forte as my rental car. I'm not sure if it was the top of the line model or not, but the built in bluetooth hands free argues that it was. Either way, it was a revelation. If I were in the market for a small car the Forte would definitely be on my list. Good power, very comfortable, well appointed... it's absolutely no surprise that they are selling well. If I were Honda or Toyota I'd worry...
      • 5 Years Ago
      So what was 2007 and 2008 numbers like? Let's be honest, 2009 isn't exactly a high bar to be comparing to.
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