"The Heartbeat of America", "Like A Rock" and "An American Revolution" are but three of the memorable Chevrolet ad campaigns created by ad firm Campbell-Ewald over the past 91 years. Those tag lines have been ingrained into our minds over the past several decades, but a memorable history of selling the Bowtie to America wasn't enough to salvage the business relationship between General Motors and the company's long-standing ad firm.

The General has announced it will drop Campbell-Ewald in favor of Publicis Worldwide, which currently handles accounts for Coca-Cola and Whirlpool. Chevrolet Vice President of Marketing Jim Campbell summed up the transition to a new ad firm saying "Over the coming months, we will transition the business to Publicis Worldwide, which has recently been handling our car and crossover brands."

While GM has removed Campbell as its advertising firm of record, the company tells the Detroit News that the firm will still handle some of its campaigns, at least for the short term. While Campbell-Ewald is likely reeling from this setback, the company has a diverse enough portfolio of clients to survive the loss of its biggest client – about 25 percent of Campbell's ad business. GM's move to part with one of its main ad firms comes only a few months after cross-town automaker Chrysler severed ties with ad firm BBDO.

[Source: Detroit News]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X