If you have an idea of how to change the world through innovation, Audi wants to know. The German company launched a web-based contest this morning, asking people to contribute and share their notions for improving the world through design and technology. Winners will receive $15,000 in seed money and a four-day "tech adventure" trip. The contest dovetails with Audi's sponsorship of the movie Iron Man 2 (the R8 V10 Spyder appears prominently in the flick), thus earning the moniker "Tony Stark Innovation Challenge."

The contest begins on April 28 and is open to all U.S. residents, ages 18 and older. Entrants must submit an original video exemplifying the philosophy of "better living through technology." Submissions can be no more than two minutes long and the entry deadline is June 9. Visitors to the contest site can rate videos from 1 to 5 and the combined visitor ratings for each video entry will represent 20 percent of the total score.

The remaining 80 percent of the score will be judged by top executives at Audi of America in four areas, each worth 20 percent:
  • Making the world a better place by solving a problem or improving an existing solution.
  • Articulating and demonstrating expertise of the Tony Stark "better living through technology" philosophy.
  • Having the scalability and adoptability to potentially change the way we live.
  • Showcasing innovation, adventure and intelligence worthy of Audi and Tony Stark.

In addition to the $15,000 grant to move forward with the idea, the winner will also receive a four-day "tech adventure" trip for two to California, which includes a day of driving an Audi R8 at the Audi Sports Car Experience at the Infineon Raceway in Sonoma, as well as a tour of the Audi Design Center in Santa Monica and a helicopter ride around L.A.

Finalists will be selected in June with the final winner chosen in July. Complete contest rules can be found at TonyStarkInnovationChallenge.com.


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