- Apr 22, 2010
Shell signs multi-series sponsorship deal with Penske Racing
The deal, which comes into effect next season, encompasses Penske Racing teams in several series, including the Indy Racing League and both the Sprint Cup and Nationwide Series in NASCAR, but does not appear to extend to Penske's American Le Mans Series team.
In the Sprint Cup, the Shell deal comes at the expense of Richard Childress Racing (pictured above), which brought in Shell to replace Jack Daniels sponsorship which it lost last year. The Shell and Pennzoil logos will instead adorn the #22 car of Penske's former champion Kurt Busch, while teammate Brad Keselowski's #2 Dodge will continue with Miller Lite sponsorship. In Indy, meanwhile, the sponsorship replaces Penske's longstanding deal with ExxonMobil.